Marketing Solution for National Businesses includes Mobile Locations Finder Application for customers to find the nearest store, follow Facebook and store coupons.
October 10, 2011 (Birmingham, MI): SmartFinds Marketing (http://www.SmartFindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has announced a new website property (http://www.SmartFindsgeographicmarketing.com ) dedicated to their Geographic Marketing group. The website provides information about the solution designed specifically for national companies with multiple stores to take advantage of store level web marketing, customer ratings and reviews management, hyperlocal advertising and other geographic marketing elements needed in today’s web marketing and mobile marketing.
“As our Geographic Marketing Solution and Services has expanded since 2009, we have had to engage in helping national multi-location businesses and franchises take advantage of store level web marketing that extends beyond local business listing management services,” said Melih Oztalay, SmartFinds CEO. “Geographic web marketing is a fast growing industry making it easy for local customers to find businesses not only through web searches, but also mobile searches. Having a mobile application that is customized to a business’s brand will aid in having an upper edge over competition and our Customer Ratings and Reviews Management will insure higher average star ratings.”
National multi-store businesses and franchises have been focusing their attention on technology based data services when it comes to local business listings, however, the true value comes in the marketing solutions that effect marketing processes and strategic activities that go beyond local business listings and include reputation management along with interpretation and analysis of analytics and marketing data.
The additional difficulty for national multi-store businesses and franchises has been their focus on national marketing and not necessarily on store level reputation management, marketing or advertising.
Lastly, many national multi-store businesses and franchises are hoping their customers will visit their website, when infact there are over 200+ websites (search engines, social communities, 411 websites, GPS websites, and Business Directories) that are visited by consumers. The mere fact that these listings show in the search results before a corporate website’s store page, is indicative of the need for a geographic marketing solution at the store level and beyond the corporate website.
Geographic Web Marketing takes us down the path of not only web searches showing store level information from Local Business Listings, but the ability to promote marketing information (photos, images, coupons, discounts, offers, social media) along with managing the store’s customer ratings and reviews to insure positive experiences by consumers. A recently released study shows how 6 in 10 consumers make their decision based on the ratings and reviews they find at any website.
Geographic web marketing as a solution for national multi-location stores and franchises from SmartFinds Marketing expands not only beyond Google, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management along with a Mobile Locations Finder mobile application. Geographic web marketing is a way to attract local customers online through strategies that leverage a business’ physical location. When fully leveraged with the company’s marketing content, pictures, logos, videos, events, coupons, promotions, customer reviews and more, it helps to insure customers will find your local business based on web searches or mobile searches.
About SmartFinds Marketing
The most critical element of SmartFinds Marketing services is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way to insure business growth and revenue generation. Some of SmartFinds’ clients ComForcare Home Care, Delphi, Flagstar Bank, Guardian Industries, Soave Enterprises, McCann Erickson, Penske Automotive Group, Wendy’s, Ziebart and others. You can learn more about SmartFinds at http://www.SmartFindsmarketing.com and their Geographic Marketing website at http://www.SmartFindsgeographicmarketing.com.
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