We recently discussed "Use Hyperlocal Advertising to Reach Nearby Consumers" in which we mentioned Google Adwords Express as one method of hyperlocal advertising. The response regarding this advertising tool certainly required a more in depth look at how to best use Google Adwords Express. Whether you are a national multi-location brand or a local small business you will need to use a multi-channel approach in trying to be visible to the local consumers. The primary multi-channel options would include would include desktop search, mobile searches, map searches for both organic rankings and to use advertising. Certainly everyone wants to be ranked in the free organic listings such as the websites, maps, videos and images, however, it is not always easy to get ranked. Patience is always a necessity and you never know from one day to the next if your ranking will stay in place. Google's algorithm changes or competitor efforts can always make organic rankings difficult to sustain. In a separate article are we did discuss "5 Reasons to Use PPC Ads for Local Marketing" in which a few things I outlined included: Targeting local consumers by geography Dominating the first page of Google search results Instantly showing up [...]
"Hyperlocal" has become a term used to describe advertising which is targeted through a web publication towards a specific consumer audience, in a very small geographic area. By using hyperlocal ads, your business can promote products and services to a local audience that is more likely to be interested. Since 2008, the search results have been showing maps and map listings (aka Local Business Listings). Searching no longer requires someone to add a city and state as part of their search term. The search engines know the locale of the person searching and based on that locale, they will display local results first before national results. This not only applies towards the map listings, but it includes websites. Websites identifying themselves for a specific geography will be included in the local results. Something I have discussed in recent years is the concept of "All Business Is Local". Keep in mind this phrase is not only about physical brick and mortar stores, but applies to local results for websites as well. Consumers use the web to research and make a purchase. Depending upon what is being purchased, the purchase may occur on the web or the consumer will go to the [...]
Lead generators for local automotive dealership stores are losing their effectiveness and are replaced by local business marketing tools on the web to reach local consumers using local business listings.
Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses
Geographic web marketing as a solution for national multi-location stores and franchises from SmartFinds Internet Marketing expands not only beyond Google, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management along with a Mobile Locations Finder mobile application.