Google Places results which provide local business listing results before national results now received the instant preview feature too and are displayed on the first page of the search results. This is a new functionality that will further encourage and require businesses to take control of their Local Business Listings to insure local customers get the geographic marketing information the business wishes to provide.
Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.
Geographic web marketing as a solution for national multi-location stores and franchises from SmartFinds Marketing expands not only beyond Google, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management along with a Mobile Locations Finder mobile application.
Consumer ratings and reviews have become a very important part of local store marketing for national companies. This the new public relations and reputation management for any size business that reaches into social communities and mobile marketing.
Geographic marketing incorporates digital tools like local business listings, hyperlocal advertising, managing customer ratings and reviews. National companies with multiple store locations also have to consider managing the marketing for individual stores at the store level now-a-days and not just at the national level.
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