SmartPress™
Build Visibility, Credibility & Authority Beyond Your Website
Your website remains an important part of your digital presence, but it is no longer the only place prospects form an opinion about your company.
SmartPress™ helps put credible, useful stories about your business into more of the places where customers, partners, media, search engines, and AI-assisted research may discover them.
Choose the Approach That Fits Your Goals
WHY A PROGRAM INSTEAD OF ONE ANNOUNCEMENT?
One Release Creates a Moment.
A Coordinated Program Builds Momentum.
One Release Creates a Moment. A Coordinated Program Builds Momentum.
A single press release can be exactly what a company needs for a specific announcement.
But when the objective is to become better known, strengthen credibility, or build authority in the market, one announcement is rarely enough.
SmartPress™ uses a coordinated series of stories so each release reinforces your broader narrative and builds on the visibility created by the releases before it.
THE 4-MONTH SMARTPRESS™ PROGRAM
Four Months. Six Coordinated Stories. One Visibility & Authority Strategy.
MONTH 1
Strategy, Planning & Preparation
We build the foundation for the campaign by identifying the stories, audiences, and opportunities that will support your larger visibility and authority goals.
- Clarify business objectives and priority audiences
- Identify stories, proof points, expertise, milestones, announcements, and initiatives
- Select and sequence six stories so they reinforce one another
- Develop the editorial calendar and narrative direction
- Research media, industry audiences, and outreach opportunities
- Identify supporting content and digital assets
- Establish measurement and campaign baselines
MONTHS 2-4
Campaign Execution
With the strategy established, SmartFinds develops and distributes a coordinated series of stories designed to build visibility and momentum.
- Six strategically coordinated releases, approximately two per month
- B2B-focused writing and editorial development
- Creative and rich-media integration where appropriate
- Broad media distribution
- Direct outreach to relevant journalists and industry contacts
- Supporting links, landing pages, PDFs, video, and content integration where appropriate
- Measurement and ongoing adjustment
Program Investment: $10,000
WHAT THE PROGRAM IS DESIGNED TO BUILD

Visibility
More opportunities for your company and its stories to be encountered.

Credibility
A stronger body of substantive information and proof about your company.
Authority
Repeated, coordinated stories that reinforce expertise, progress, and market relevance.

Discoverability
More credible, accessible information about your company beyond your own website.

Momentum
A planned cadence that builds rather than resetting to zero with each announcement.
BUILT FOR HOW COMPANIES ARE DISCOVERED TODAY

Supporting Visibility in an AI-Assisted Research Environment
Buyers increasingly use AI-assisted tools alongside traditional search and research.
SmartPress™ helps create and distribute credible company information across the web, contributing to the broader digital footprint those research processes may encounter.
WHY SMARTFINDS
SmartPress™ combines strategic marketing expertise, B2B storytelling, media distribution, direct outreach, supporting content, and performance measurement through a coordinated approach.
Hear from our CEO: Learn why press releases are an often overlooked but important part of building visibility, credibility, and authority.















