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Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Gas Station Store Local Marketing Changes To Reach Mobile Searchers

On-the-go consumers using their mobile devices to search for the nearest gas stations make split-second decisions based on many factors. These include gas stations showing up in the search engine results, if the local business listings include marketing materials, and if their ratings and reviews make them competitive with the gas stations across the street. This means that, in a competitive and saturated market of gas stations coupled with tech-savvy mobile shoppers, gas station and convenience store owners have to change their marketing strategies. While mobile searches do not account for all business to a gas station, this would in fact be incremental business that is currently being missed. A multi-channel web marketing strategy is crucial to capture and retain consumers through the digital mediums. This effort would include standard web searches, mobile searches, and more importantly, managing the ratings and reviews within the local business listings. Three Questions To Determine Local Marketability Of A Gas Station There are three marketing questions to be answered for gas station and convenience stores: 1. Can you be found in desktop and mobile search results for something as simple as "gas stations"? 2. If you are able to be found, do you have [...]

Hair Salon Local Marketing Solution Offered by SmartFinds Internet Marketing

Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]

Store Level Marketing To Reach Local Customers With Local Web Marketing

Local store marketing on the web is a uniquely important business marketing strategy and one that many multi-location national companies are not as engaged. To understand why, if you type in a keyword search on Google and you will notice that generally the first results displayed are local business listings pinned on a map. These local business listings provide companies with local offices, stores, or franchises the tremendous ability to share local store level marketing information online with potential customers – but unfortunately many do not even take advantage of this tool. Interactive Store Level Marketing Local business listings are more than just a one-dimensional online directory. With local business listings, local stores, office locations, and franchises can effectively “saturate” the local communities with store-specific information through the Internet. The local web marketing process helps to reach local buyers when they are ready to use the services. Google search results not only display regular organic search results, but they also include local business listings (and the associated business marketing information) next to the maps. The map listings are relevant to the requested search or based on near a specified city or street address. The listings shown on the top of [...]

By | 2017-01-01T11:29:28+00:00 October 23rd, 2013|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Smartfinds|Comments Off on Store Level Marketing To Reach Local Customers With Local Web Marketing

Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing

Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers BIRMINGHAM, MI, October 22, 2013 - Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front. Can anyone find you in the search results? The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, "Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour." The study can be interpreted by gas station and [...]

SmartFinds Internet Marketing Unveils Technically Sophisticated, Mobile Responsive Website for Improved Website Performance

New branding initiative includes technologies which meet current search engine requirements and flexibilities for mobile visitors for improved user response and lead generation. BIRMINGHAM, MI, September 16, 2013 - SmartFinds Internet Marketing is pleased to announce the official launch of a new website technology platform for its fully redesigned website www.smartfindsmarketing.com. The new responsive web site is a major step in the company’s on-going efforts to support client projects for search engine effectiveness, visitor response, and lead generation. "Since a website is the final destination for web marketing and web advertising efforts, insuring that the website can be an effective lead generator regardless of the device visitors are using will make the campaign budgets more effective," said SmartFinds CEO, Melih Oztalay. The new website showcases the company's web marketing solutions, service offerings, news, and information in an approachable and visually- engaging way. Having been in advertising and marketing since 1987 and a web-based company since 1994, SmartFinds Internet Marketing has been on the forefront of the Internet as an innovator and early adopter of new technologies. The evolution of the new website is a culmination of technology changes that have been evolving within the Internet industry over the past three [...]

By | 2017-01-01T11:29:54+00:00 September 16th, 2013|Internet Marketing, Marketing, News and Events, Smartfinds, Website Development, Website Marketability|Comments Off on SmartFinds Internet Marketing Unveils Technically Sophisticated, Mobile Responsive Website for Improved Website Performance

Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing

March 16, 2012 (Birmingham, MI): Melih Oztalay, CEO of SmartFinds Internet Marketing is guest speaker at the first Franchisee Sales and Marketing Summit (FranSummit) started by FranSummit founders, Paul Segreto, President and CEO of franchisEssentials, and Jeremy LaDuque, President and CEO of Elements Local, announced that on March 26, 2012. FranSummit will be the first of many major virtual events, exclusively designed for the franchising industry, to take place throughout the year. SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Geographic Web Marketing and Local Web Marketing for franchisees, will present “Embracing Technology and Adapting to Change” by Melih Oztalay, CEO of SmartFinds Internet Marketing. “As a web marketing agency working in an ever changing environment of web technologies and requirements, our company has to adapt to the industry. As algorithms change, new technologies are introduced, previous technologies updated we have to step up to be sure we can support our clients before they are aware of these changes,” said Melih Oztalay, SmartFinds CEO. “The presentation at FranSummit will discuss expecting and accepting change in web marketing along with sample industry changes that are important to understand for 2012.” FranSummit will be divided into [...]

By | 2017-01-01T11:35:12+00:00 March 16th, 2012|Franchise Marketing, Geographic Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, News and Events, Smartfinds|Comments Off on Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing

Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing

Franchisee Sales and Marketing Summit, FranSummit, includes guest speaker Melih Oztalay of SmartFinds Internet Marketing. 2012 Series Of Virtual Summits, Workshop and Webinars exclusively designed for the web marketing for the franchising industry.

By | 2017-01-01T11:35:13+00:00 March 16th, 2012|Internet Marketing, News and Events|Comments Off on Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing

Lead Generators For Local Automotive Stores Are Losing Their Effectiveness

Lead generators for local automotive dealership stores are losing their effectiveness and are replaced by local business marketing tools on the web to reach local consumers using local business listings.

By | 2017-01-01T11:35:16+00:00 November 21st, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing, Search Engines|Comments Off on Lead Generators For Local Automotive Stores Are Losing Their Effectiveness

Geographic Marketing and Local Listing Wars

Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.

By | 2017-01-01T11:35:17+00:00 October 24th, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing, Search Engines|Comments Off on Geographic Marketing and Local Listing Wars