I hope the first thing you noticed about this article is the title separating "local advertising" from "local marketing". The Internet has given way to create a distinct difference between the terms "marketing" and "advertising". While traditionally, advertising has always been a subset of marketing, one of the key differences on the web is that marketing has a shelf life of years while advertising on the web tends to have a shelf life as long as your funds will last. I don't think professionals in the industry would disagree that marketing is the better long-term solution in web marketing. The issue is not if it is a better long-term solution, rather how quickly can you show in the search results and how quickly will you get traffic. Organic marketing is generally achieved by on-website search engine optimization (SEO) and off-website outreach, such as social media marketing. The reality is that Google's Hummingbird search engine, structured data, and the Panda and Penguin algorithms are making it much more difficult for the small business. These hurdles make ranking a website organically more of a challenge. Therefore, seeing results is not a matter of days or weeks, but months. Getting your website to [...]
Consumer Ratings And Reviews Effect On Business And Search Engine Rankings Presented By SmartFinds Internet Marketing And franchisEssentials
Customer Ratings and Reviews webinar will helps businesses understand a new way of managing online reputation and how this can effect search engine rankings of websites and local business listings.
Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.
Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses
Geographic web marketing as a solution for national multi-location stores and franchises from SmartFinds Internet Marketing expands not only beyond Google, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management along with a Mobile Locations Finder mobile application.
Consumer ratings and reviews have become a very important part of local store marketing for national companies. This the new public relations and reputation management for any size business that reaches into social communities and mobile marketing.
Geographic marketing incorporates digital tools like local business listings, hyperlocal advertising, managing customer ratings and reviews. National companies with multiple store locations also have to consider managing the marketing for individual stores at the store level now-a-days and not just at the national level.
Geographic Marketing requires ongoing marketing management of Google Places Listings as well local business listings in many other websites. SmartFinds Internet Marketing can assist your multi-location national business with geographic marketing processes.
Geographic Marketing and Local business listing optimization is important for the local business for their optimized local business marketing to reach local consumers through optimized web searches, mobile searches, and mobile applications.
Geographic marketing is a uniquely effective opportunity for business marketing teams to fully optimize their local business listings online. Many businesses have gone down the path of claiming their local business listings, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google Places. That doesn't necessarily benefit the overall geographic marketing process on the web, which we will discuss further. Let's discuss briefly why there is more to geographic marketing than Google Places. You will find that there this is a closed loop circle that begins with customer using Google Places to search for a business, product or service. Once they have experienced doing business with you, they go to other websites to post their review about your business, product, or service. The other websites then push these reviews into your Google local listing for future customers to see. You can see this requires that you manage your business marketing tools and local listing at other websites. The other is that no other local business marketing tools associated with the listing have been utilized. Geographic marketing is a multi-faceted operation, and requires updating and using [...]
July 13, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmareting.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has officially formed a strategic partnership with Proforma (PFG Ventures L.P., Cleveland, Ohio, http://www.proforma.com) as a Preferred Limited Partner. The partnership will allow for Smartfinds’ Geographic Marketing Solutions, as well as, local business listings monthly managed marketing services to be offered across more than 750 Proforma locations across the North America. “We are thrilled to partner with Proforma to bring our geographic web marketing expertise and help their Owners to expand their portfolio of web marketing services,” said Melih Oztalay, SmartFinds CEO. “Geographic web marketing is a fast growing industry and it makes sense that Proforma offers their business clients (national and local) a valuable service that every business will need to attract local customers.” Proforma’s 750 plus Owners are located across North America, offering business clients marketing related services including promotional products, printing services, multimedia and eCommerce. With the addition of geographic web marketing services, each of the Proforma locations will now be able to offer web marketing to attract local customers. Specifically, Proforma will offer their clients a packaged marketing service for their Local [...]