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261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Connect people to places with the power of location awareness on Android and iOS. Use the Google Places API on the web, as a JavaScript library integrated into the Google Maps JavaScript API. Search for local businesses by category, retrieve place details, offer your users the power of place autocomplete and more.

Google Introduces Adwords Express Mobile App For Local Advertising

Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things change. Sometimes these changes are great and other times it makes you want to pull your hair out. As I tell my clients... Expect Change Accept Change Adapt To The Change Adopt The Change All of this is code for some of your money you spent just went up in smoke. Since the industry will continue to keep going with our without you pulling your hair out, I suggest you get over it, press forward, and let's hope you can do this quickly. By the time the change has proven itself the industry has moved onto something else and you'll be left behind. It's about adopting the new technologies early, take advantage of the marketing tool and be competitive. So, let's not waste any time and get this new Adwords Express app from Google to manage our campaigns and budgets with ease! Local Advertising With Adwords Express We have discussed Adwords Express as a local advertising tool in two previous articles. I encourage you to take a closer look at [...]

Compelling Studies Show Local Consumers Shopping Habits Have Changed To Reach Local Businesses

Consumers have been relying on Internet and digital resources to find businesses, products and services in their local area for a number of years. They are using social media, review websites, and mobile search to do their research before making their final purchase in the local store. These changing consumer habits have been evolving over a number of years and they tend to adopt new technologies much faster than businesses (large or small). When we talk about a local business we are referring to any size local business. This can be a small business operation a local store or a national multi-location company with local stores. The reality is all business is local regardless of the size of business you are and the consumers are validating this through a variety of studies, which have been conducted over the past years. Businesses may look at online marketing as too complex to tackle. This complexity has been created by multiple marketing and advertising channels and each of them seems to change every few months while new ones are being added. The environment is dynamic, fluid and seems to spin on all three axes simultaneously. Having access to the marketing expertise across all [...]

By | 2017-01-01T11:27:44+00:00 June 17th, 2014|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, Smartfinds, Web Marketing Today|Comments Off on Compelling Studies Show Local Consumers Shopping Habits Have Changed To Reach Local Businesses

Google Adwords Express 101: Hyperlocal Advertising To Reach Local Consumers

We recently discussed "Use Hyperlocal Advertising to Reach Nearby Consumers" in which we mentioned Google Adwords Express as one method of hyperlocal advertising. The response regarding this advertising tool certainly required a more in depth look at how to best use Google Adwords Express. Whether you are a national multi-location brand or a local small business you will need to use a multi-channel approach in trying to be visible to the local consumers. The primary multi-channel options would include would include desktop search, mobile searches, map searches for both organic rankings and to use advertising. Certainly everyone wants to be ranked in the free organic listings such as the websites, maps, videos and images, however, it is not always easy to get ranked. Patience is always a necessity and you never know from one day to the next if your ranking will stay in place. Google's algorithm changes or competitor efforts can always make organic rankings difficult to sustain. In a separate article are we did discuss "5 Reasons to Use PPC Ads for Local Marketing" in which a few things I outlined included: Targeting local consumers by geography Dominating the first page of Google search results Instantly showing up [...]

Local Store Marketing With Data Feed Syndicators Is Only The Beginning

Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? The reality remains that marketing is a strategic multi-channel process and not a task. For this reason alone, using a syndicator is only the beginning and only about managing information. This applies to both small local businesses and multi-location national companies; probably more so for national companies because they don't think of themselves as a local business. The national companies like to keep their marketing and advertising at the national level though, in reality, all business is local. The most compelling reality is the Internet industry, the mobile industry, and consumers are pushing all businesses to focus all their marketing at the store, office, or franchise level. What Is Included In Local Marketing While we could discuss a very long list of topics when it comes to local store, office or franchise marketing, let's focus on topics most commonly known. Local Business Listing Marketing Management This is not a one-time process and includes pin code verification at multiple websites, updating the listings with marketing materials, changing marketing materials consistently, managing duplicate listings, closed locations and much more. Local Business Listing [...]

By | 2017-01-01T11:28:19+00:00 April 1st, 2014|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Smartfinds|Comments Off on Local Store Marketing With Data Feed Syndicators Is Only The Beginning

Multi-Location Businesses Need To Move Towards Local Store Marketing Aggressively

National companies have been struggling with a significant change to branding, marketing, and advertising that has existed since 2007. The Internet industry, specifically search engines, the mobile industry and consumers, are looking for businesses, products, and services in their area using local search. This puts the need for digital branding, marketing, and advertising to the store, office, franchise, or building level. National companies are not particularly enthusiastic about pushing their branding, marketing, and advertising to the local level due to budgets and the level of work required to manage these activities at the local level. In some cases their ad agencies are avoiding the topic, and in other cases the company's staff is more focused on advertising and less involved with organic marketing. The reality is Google is displaying the Google Carousel of local results very prominently at the top of the search results before advertisers. The map local business listings with the corresponding locations appear along with, most importantly, the customer ratings and reviews with yellow stars that stand out to any local consumer. The Google Carousel is making the local consumer decision making process much easier. Local Store Marketing Factors for Consideration These map listings should be actively [...]

By | 2017-01-01T11:28:22+00:00 March 27th, 2014|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, Smartfinds|Comments Off on Multi-Location Businesses Need To Move Towards Local Store Marketing Aggressively

Proforma Progressive Marketing Hosts Local Web Marketing Lunch and Learn with SmartFinds Internet Marketing on April 2, 2014

Free Seminar hosted at Proforma Progressive Marketing's office in Bakersfield, California during the lunch hour. March 25, 2014 (Bakersfield, CA): Melih Oztalay, CEO of Smartfinds Internet Marketing (http://www.smartfindsmarketing.com) is hosted at Proforma Progressive Marketing's (http://www.goproforma.com) Bakersfield, CA office from 12 Noon to 1 PM PST on April 2, 2014. The event will help businesses to better understand Local Store Marketing over the Internet in desktop and mobile search results. Search engine and mobile search results are now the new yellow pages by displaying local results over national results. No matter how large or small your company may be, when it comes down to it – all business is local! Local consumers search for products and services based on their needs, not based on brands, using generic terms. The search results display businesses that match the search criteria within the communities where the local consumers lives and works. Local marketing takes advantage of this concept by marketing individual stores, offices, buildings and franchise locations locally. The seminar will discuss the marketing process of pin-code verifying local business listings, managing the map listings with marketing materials, being found in search results, and actively managing customer ratings and reviews. Case studies will be [...]

Gas Station Store Local Marketing Changes To Reach Mobile Searchers

On-the-go consumers using their mobile devices to search for the nearest gas stations make split-second decisions based on many factors. These include gas stations showing up in the search engine results, if the local business listings include marketing materials, and if their ratings and reviews make them competitive with the gas stations across the street. This means that, in a competitive and saturated market of gas stations coupled with tech-savvy mobile shoppers, gas station and convenience store owners have to change their marketing strategies. While mobile searches do not account for all business to a gas station, this would in fact be incremental business that is currently being missed. A multi-channel web marketing strategy is crucial to capture and retain consumers through the digital mediums. This effort would include standard web searches, mobile searches, and more importantly, managing the ratings and reviews within the local business listings. Three Questions To Determine Local Marketability Of A Gas Station There are three marketing questions to be answered for gas station and convenience stores: 1. Can you be found in desktop and mobile search results for something as simple as "gas stations"? 2. If you are able to be found, do you have [...]

Hair Salon Local Marketing Solution Offered by SmartFinds Internet Marketing

Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]

Store Level Marketing To Reach Local Customers With Local Web Marketing

Local store marketing on the web is a uniquely important business marketing strategy and one that many multi-location national companies are not as engaged. To understand why, if you type in a keyword search on Google and you will notice that generally the first results displayed are local business listings pinned on a map. These local business listings provide companies with local offices, stores, or franchises the tremendous ability to share local store level marketing information online with potential customers – but unfortunately many do not even take advantage of this tool. Interactive Store Level Marketing Local business listings are more than just a one-dimensional online directory. With local business listings, local stores, office locations, and franchises can effectively “saturate” the local communities with store-specific information through the Internet. The local web marketing process helps to reach local buyers when they are ready to use the services. Google search results not only display regular organic search results, but they also include local business listings (and the associated business marketing information) next to the maps. The map listings are relevant to the requested search or based on near a specified city or street address. The listings shown on the top of [...]

By | 2017-01-01T11:29:28+00:00 October 23rd, 2013|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Smartfinds|Comments Off on Store Level Marketing To Reach Local Customers With Local Web Marketing

Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing

Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers BIRMINGHAM, MI, October 22, 2013 - Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front. Can anyone find you in the search results? The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, "Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour." The study can be interpreted by gas station and [...]