Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? The reality remains that marketing is a strategic multi-channel process and not a task. For this reason alone, using a syndicator is only the beginning and only about managing information. This applies to both small local businesses and multi-location national companies; probably more so for national companies because they don't think of themselves as a local business. The national companies like to keep their marketing and advertising at the national level though, in reality, all business is local. The most compelling reality is the Internet industry, the mobile industry, and consumers are pushing all businesses to focus all their marketing at the store, office, or franchise level. What Is Included In Local Marketing While we could discuss a very long list of topics when it comes to local store, office or franchise marketing, let's focus on topics most commonly known. Local Business Listing Marketing Management This is not a one-time process and includes pin code verification at multiple websites, updating the listings with marketing materials, changing marketing materials consistently, managing duplicate listings, closed locations and much more. Local Business Listing [...]
"Hyperlocal" has become a term used to describe advertising which is targeted through a web publication towards a specific consumer audience, in a very small geographic area. By using hyperlocal ads, your business can promote products and services to a local audience that is more likely to be interested. Since 2008, the search results have been showing maps and map listings (aka Local Business Listings). Searching no longer requires someone to add a city and state as part of their search term. The search engines know the locale of the person searching and based on that locale, they will display local results first before national results. This not only applies towards the map listings, but it includes websites. Websites identifying themselves for a specific geography will be included in the local results. Something I have discussed in recent years is the concept of "All Business Is Local". Keep in mind this phrase is not only about physical brick and mortar stores, but applies to local results for websites as well. Consumers use the web to research and make a purchase. Depending upon what is being purchased, the purchase may occur on the web or the consumer will go to the [...]
National companies have been struggling with a significant change to branding, marketing, and advertising that has existed since 2007. The Internet industry, specifically search engines, the mobile industry and consumers, are looking for businesses, products, and services in their area using local search. This puts the need for digital branding, marketing, and advertising to the store, office, franchise, or building level. National companies are not particularly enthusiastic about pushing their branding, marketing, and advertising to the local level due to budgets and the level of work required to manage these activities at the local level. In some cases their ad agencies are avoiding the topic, and in other cases the company's staff is more focused on advertising and less involved with organic marketing. The reality is Google is displaying the Google Carousel of local results very prominently at the top of the search results before advertisers. The map local business listings with the corresponding locations appear along with, most importantly, the customer ratings and reviews with yellow stars that stand out to any local consumer. The Google Carousel is making the local consumer decision making process much easier. Local Store Marketing Factors for Consideration These map listings should be actively [...]
Proforma Progressive Marketing Hosts Local Web Marketing Lunch and Learn with SmartFinds Internet Marketing on April 2, 2014
Free Seminar hosted at Proforma Progressive Marketing's office in Bakersfield, California during the lunch hour. March 25, 2014 (Bakersfield, CA): Melih Oztalay, CEO of Smartfinds Internet Marketing (http://www.smartfindsmarketing.com) is hosted at Proforma Progressive Marketing's (http://www.goproforma.com) Bakersfield, CA office from 12 Noon to 1 PM PST on April 2, 2014. The event will help businesses to better understand Local Store Marketing over the Internet in desktop and mobile search results. Search engine and mobile search results are now the new yellow pages by displaying local results over national results. No matter how large or small your company may be, when it comes down to it – all business is local! Local consumers search for products and services based on their needs, not based on brands, using generic terms. The search results display businesses that match the search criteria within the communities where the local consumers lives and works. Local marketing takes advantage of this concept by marketing individual stores, offices, buildings and franchise locations locally. The seminar will discuss the marketing process of pin-code verifying local business listings, managing the map listings with marketing materials, being found in search results, and actively managing customer ratings and reviews. Case studies will be [...]
Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]
Local store marketing on the web is a uniquely important business marketing strategy and one that many multi-location national companies are not as engaged. To understand why, if you type in a keyword search on Google and you will notice that generally the first results displayed are local business listings pinned on a map. These local business listings provide companies with local offices, stores, or franchises the tremendous ability to share local store level marketing information online with potential customers – but unfortunately many do not even take advantage of this tool. Interactive Store Level Marketing Local business listings are more than just a one-dimensional online directory. With local business listings, local stores, office locations, and franchises can effectively “saturate” the local communities with store-specific information through the Internet. The local web marketing process helps to reach local buyers when they are ready to use the services. Google search results not only display regular organic search results, but they also include local business listings (and the associated business marketing information) next to the maps. The map listings are relevant to the requested search or based on near a specified city or street address. The listings shown on the top of [...]
Consumer Ratings And Reviews Effect On Business And Search Engine Rankings Presented By SmartFinds Internet Marketing And franchisEssentials
Customer Ratings and Reviews webinar will helps businesses understand a new way of managing online reputation and how this can effect search engine rankings of websites and local business listings.
Google Places results which provide local business listing results before national results now received the instant preview feature too and are displayed on the first page of the search results. This is a new functionality that will further encourage and require businesses to take control of their Local Business Listings to insure local customers get the geographic marketing information the business wishes to provide.
Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses
Geographic web marketing as a solution for national multi-location stores and franchises from SmartFinds Internet Marketing expands not only beyond Google, but also encompasses other elements that include Geo Tagging, Citation Marketing, QR Code Marketing, Consumer Rating and Reviews Management along with a Mobile Locations Finder mobile application.
You really do not need to keep wondering what local business listings are about. Simply put they are the yellow page alternative. A free service by search engine and local listing website directories that allow you to add your business information, products, services, photos, videos, coupons, offers, discounts and promotions. Not only can you update the multiple websites with this information, you can do so 24x7x364 anytime you desire. Certainly not something you will get from the once a year yellow page update. The good news about local business listings is that they show up on the first page of a search engine result based on the search term and the locality. For this reason, optimization a website is not as necessary as having your local listing claimed (required to use the local listing as a local marketing tool) and up-to-date. Local businesses no longer need to wait months to get on the first page of a search engine or understand the intricacies of search engine optimization (seo) of their business website. Research by Kelsey Group shows 70 percent of online searchers will use local search to find offline businesses. The TMPDM study shows 86 percent of online users will [...]