Internet marketing is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.

Internet marketing is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

Powerful Social Media Marketing Nurturing Gets You More Results

A noticeable change in social media marketing is the overuse of automation tools like Hootsuite or SocialOoomph. Businesses have turned social media automation into something that seems to resemble broadcast radio. Posting large volumes of tweets and updates happen fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing. Automated postings have inundated social communities to a point that no one is listening anymore. Unfortunately, businesses have overused social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out, in a fast manner, and do so at a low cost. Low cost to these businesses includes low to no labor. Of course, these quick tactics are not effective and do more harm than good. The question we have to ask ourselves is how effective is broadcasting your message in bulk? How effective is it to wait for people to come to you? With every business broadcasting to the social communities, how likely is it for someone to listen on the other end? It is more likely people have become numb to the broadcasts and do not even recognize there [...]

By |2018-08-31T08:10:00-04:00November 5th, 2016|Articles, Content Marketing, Digital Marketing, Internet Marketing, LinkedIn Marketing, Marketing, Smartfinds, Social Media Marketing|Comments Off on Powerful Social Media Marketing Nurturing Gets You More Results
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Digital Marketing Contract Your Business has With the Internet

A prospect recently asked what type of agreement our digital marketing agency uses for web marketing projects. My response was not expected in this phone conversation. I explained to the prospect our agreement with them was less of a concern. The real agreement they should be asking about is the one they have with the Internet. As you can imagine there was a pause in the conversation. What agreement with the Internet? The individual I was speaking to is a baby boomer like me. As we've learned about my generation, the perspective of web marketing is not what it should be for the present day. Rather their understanding relates better to traditional advertising channels like print, radio, and TV. Meaning the term marketing and advertising are identical to this generation. Traditional media is only about advertising. Marketing activities the Internet medium has opened up is not familiar to this generation. We do need to acknowledge, this generation has the authority and responsibility of marketing budgets. At the same time, we have a new marketing medium this generation does not understand well. Thus, they like to have short start and stop points in the form of campaigns. This generation has a [...]

By |2017-01-01T11:23:04-04:00October 14th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Smartfinds|Comments Off on Digital Marketing Contract Your Business has With the Internet
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3 Important LinkedIn Tools Your E-Commerce Business Needs

If you think LinkedIn Tools is only for business-to-business networking then you need to get better acquainted with LinkedIn for e-commerce. There is more to LinkedIn than resumes and people seeking for jobs. Granted LinkedIn isn't necessarily about direct sales. Consider expanding your network, opening up new opportunities and letting Google gather more information about the products on your e-commerce website. Let’s start with the basics. LinkedIn (NYSE: LNKD) operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are joining LinkedIn at a rate of more than two new members per second. Sometimes we need to overcome old information and adjust our perspectives in order to understand if new developments can benefit us. In the past couple of years, LinkedIn Tools have enhanced the services available to companies and members. These LinkedIn Tools include integration of Sales Navigator, Slideshare, Learning for skills, and Talent Solutions for companies. Understanding How To Use LinkedIn Tools For Your LinkedIn Company Page Your LinkedIn Company page raises brand awareness, provides updates about your company, promotes career opportunities in your company; educate potential customers on your products and services. Additional information includes links to your [...]

By |2018-08-31T08:11:12-04:00October 11th, 2016|Digital Marketing, Internet Marketing, LinkedIn Marketing, Marketing, Practical Ecommerce, Smartfinds|Comments Off on 3 Important LinkedIn Tools Your E-Commerce Business Needs
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Using Expert Tools Will Insured A Well Performing Website

Expert tools in the world of information makes managing a website's health and performance easy. A business has many performance tools to choose from. These performance expert tools help a company improve their web presence. A healthy website has improved search engine visibility, speed and include improved user experience. The most important thing to remember is these expert tools are free! You will find they recommend corrections to improve various web and website metrics. After all, you spent time and money to build a website to make you proud. The website looks the way you desired. The website has the information you want to present to visitors. What do you need, right? A healthy functioning website will have many advantages. The advantages include higher conversion rates from website visitors, higher search engine rankings, and improved digital marketing performance. The below-listed expert tools provide a wealth of information. You can be downright foolish to not take a few minutes to learn about these tools. After all, who needs a well-performing website, right? Let’s take at look at the technical items Google is looking to be included with a healthy website. Then we can review tools, which will ensure you are meeting [...]

By |2017-11-05T17:01:49-04:00September 28th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, Search Engines, SEO, Website Development, Website Marketability|Comments Off on Using Expert Tools Will Insured A Well Performing Website
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Google’s Penguin Algorithm With New Real-Time Results Now Released

It has been two years since Google updated the Penguin algorithm. The most significant change is Penguin runs in real-time, meaning the algorithm is no longer an add-on. Penguin will make decisions at the time of a search. This, also, means the Penguin algorithm no longer will receive updates, as it is part of Google’s core algorithm. August and September months have historically been when Google makes these changes impacting the search engine ranking positions (SERP) of websites. Including Penguin into the core algorithm, means the changes will happen immediately. You’ll know if you’ve been affected…NOW! Understanding The Google Penguin Algorithm? Google Penguin was a filter to run as part of Google’s ranking algorithm. Penguin was introduced in April 2012 designed at decreasing the SERP of websites using spamming techniques. These methods violate Google's Webmaster Guidelines with gimmicks like manipulating the links and volume of links pointing to a web page. "Steps To A Google Friendly Site" gives good points to staying on Google’s good side and staying out of black-hat SEO tactics. Google;s Announcement Of The Penguin Algorithm 4.0 "Penguin is now part of our core algorithm" is the headline on Google's Webmaster Central Blog. Here is the most [...]

By |2017-01-01T11:23:09-04:00September 27th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, Search Engines, SEO, Smartfinds|Comments Off on Google’s Penguin Algorithm With New Real-Time Results Now Released
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You Can’t Miss The GUESS Brand In Ariana Grande’s New Video

Ariana Grande has a new video on the market titled "Side To Side". It is not hard to miss the video's sponsorship by GUESS. Video sponsorships are not new in the marketing industry. The question is why sponsorships are on the rise? The other question is why is digital advertising not as effective. I don’t think there is any question digital advertising has seen a reduction in effectiveness. The cause is a combination of immunity to banners, lack of trust about the ads, and saturation of ads everywhere. The Meeker 2016 Internet Trends Report shows an increase in advertising spend. Unfortunately, there is an alarming rise in ad blockers at a faster rate than the advertising spend. Based on these changes, advertisers need to find new sources to raise brand awareness. Brands are always looking to overcome these challenges by considering many different digital marketing channels. This includes areas advertisers and media buyers are not used to spending ad budgets. This is because the return on investment may not be as fast as they would like. A part of the new sponsorship areas include native advertising in content marketing areas. You can find native advertising with sponsored content in the [...]

By |2017-11-05T17:02:09-04:00September 12th, 2016|Articles, Internet Advertising, Internet Marketing, Marketing, New Media, Smartfinds|Comments Off on You Can’t Miss The GUESS Brand In Ariana Grande’s New Video
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How Will You Market Yourself For A Career Change Later In Life

Market yourself in the digital world has changed for everyone. Understanding your personal brand and how to present yourself goes well beyond a basic resume. Recently James Martin quoted our CEO, Melih Oztalay, in an article for the AARP’s Life Reimagined. As a digital marketing entrepreneur, digital industry author, and industry guest speaker Oztalay was thankful. Needless to say, we couldn’t help but wonder what is as Life Reimagined by the AARP! Life Reimagined and the AARP Taking parts of the AARP and the Life Reimagine Institute websites, here is a quick explanation about their efforts. “Life Reimagined was launched by AARP in 2014 as a personal guidance system to help people navigate transitions, pursue their goals, dreams, and purpose in life. The Life Reimagined Institute brings together the world's leading experts in personal development, aging, transitions, and reimagining life. These advisors help develop the groundbreaking Life Reimagined programs, services, content, tools, and innovations that have helped countless individuals reignite their sense of purpose.” To put this in different terms. As we age and live longer, we can continue to matter, contribute to society and be successful. Our needs have changed, our life experiences change our perspectives, and perhaps we [...]

By |2018-08-31T08:12:44-04:00September 8th, 2016|Articles, Education and Learning, Internet Marketing, LinkedIn Marketing, Marketing, Smartfinds|Comments Off on How Will You Market Yourself For A Career Change Later In Life
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Powerful Four E’s Of Business Social Media Marketing Strategies

Social media marketing for businesses changes daily and is no different to many of the changes occurring in various web marketing channels. Businesses need to change with the times in order to make their marketing communications effectively. Social communities are being inundated with postings from businesses and many of them through marketing automation services. The question is anyone listening anymore? If there is any listening going on, is anyone engaging in a conversation? Big brands may not have this problem, however, the average business spending time and money in social media marketing needs to find ways to make this marketing process more effective. Time has come to stand out from the noise and change how social media marketing is executed. The changes will come in two distinctive areas. The first will be what is being posted and how to prepare the strategy. The second will come in the form of nurturing your social community presences. Understanding The Four E’s Of Social Media Marketing These four E’s can help guide your social community posting to build interactions, discussions and engagement. 1. Educate When posting to social networks it can be difficult to know what to post, or what content is of [...]

By |2017-04-29T05:05:40-04:00April 21st, 2015|Articles, Content Marketing, Internet Marketing, Marketing, New Media, Smartfinds, Social Media Marketing|Comments Off on Powerful Four E’s Of Business Social Media Marketing Strategies
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Google’s SSL Security Algorithm Will Affect Your Website’s Ranking

Google announced in August 2014 ranking websites in the organic search results was going to include if the website was using an SSL certificate for the entire website. This would mean using a SSL 2048-bit key certificate (preferably using SHA-2) and provide a small ranking benefit. Google did mention the algorithm change would carry “less weight than other signals such as high-quality content.” While this may carry less weight in improving the ranking position of a web page, what do you think the algorithm will do if your website is not using an SSL certificate? After all Google added they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” At Google’s 2014 I/O Conference one of their sessions was named “HTTPS Everywhere”. The concept is if all legitimate business websites implemented an SSL certificate the Internet would be more secure. The concept certainly has merit because in order to implement an SSL certificate your business has to disclose its information. Spam and fraud websites certainly are less likely to decide having an SSL certificate on their website under these circumstances. The last [...]

By |2017-01-01T11:26:25-04:00March 1st, 2015|Articles, Internet Marketing, Marketing, Search Engines, SEO, Smartfinds, Website Development|Comments Off on Google’s SSL Security Algorithm Will Affect Your Website’s Ranking
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Google Tag Manager Enhances Website Visitor Tracking With Powerful Functionality

Marketing measurement has changed requiring marketers to be more flexible to gather data and make decisions in nearly real time. The process of measuring the data has also become more sophisticated adding to the methodology of how different campaigns are being managed. If you have different types of tracking codes on your website, then you will want to keep reading to better understand how to best manage and gather information from each of these tracking codes. If you are only using one set of tracking on your website (e.g. Google Analytics for Google Adwords), then you will find this tool equally helpful so you can track different rules tracking your visitors. Let's Define The Word Tag First of all Google is not talking about keyword tags. In my professional opinion the usage of the word “tag” in this case is not well planned by the Google team. The word “tag” is prevalently used in the marketing industry relative to keywords or keyword tags on websites. Considering the tag manager is geared towards marketers one would think a different word or phrase could have been used by Google. Perhaps calling this Google’s Tracking Code Manager I’m sure would be helpful to [...]

By |2017-01-01T11:26:29-04:00January 19th, 2015|Articles, Google Analytics, Internet Advertising, Internet Marketing, Smartfinds|Comments Off on Google Tag Manager Enhances Website Visitor Tracking With Powerful Functionality
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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.