On April 29, 2020, SmartFinds Marketing hosted the next webinar as part of its “Learn from the Pros” series. The educational webinar, “How to Use Website Design to Increase Sales” was developed with our webinar partners Drive Creative Agency. The webinar is designed to help businesses discover how website design can impact website sales and how to increase website sales.

The Webinar Recap

The website design webinar was presented by

Corey Barkach and Dan Dulka hosted the first half of the webinar, which addressed the current and future website design features, strategies, and technologies including “Dark Mode”, one of the biggest trends of website design in 2020 and beyond. In the second half of the webinar, Melih Oztalay shared his experience and knowledge, discussing the importance of conversion rate optimization to make decisions on website design improvements that will lead to increased website leads and website sales.

“The website design webinar was successful almost going over one hour as the conversations were intriguing and engaging to the audience.”, said Melih Oztalay. Questions included “When selecting corporate fonts, what criteria do you prioritize? Is a font that is Windows natural font and browser font important to use to assure consistency.” Corey concluded the answer is client dependent. Web fonts are different from market or brand fonts. For that reason, you may want to consider secondary fonts for the web from your brand fonts that are similar.

We look forward to continuing our Learn from the Pro webinar series on Wednesday, July 22, 2020. We will be discussing the 4th Industrial Revolution (4IR) digital marketing technologies, understanding digital marketing in the future, and marketing “The Day After” a crisis. More details to be announced in June 2020.

Website Design Webinar Presentation Discussions Included:

  • Mobile First design theory
  • Understanding color theory
  • User triggered animations
  • Understanding your calls to actions
  • Understanding how to measure your conversation rate
  • How to use conversion rate optimization to improve your lead and sales results
  • How creative website design impacts your lead and sales results
  • The concepts of creative design theories to improve your lead and sales results
  • The process of analyzing your results to make improvements for better results
  • Understanding Conversion Rate Optimziation (CRO) as it relates to improving website Calls to Action
  • How UX, UI impact CTA and driving website visitors to your intended results

Website Design Educational Articles

Website Design Dark Mode Theory

SmartFinds Marketing’s Learn from the Pros webinars are always preceded by educational articles to introduce audiences to key concepts about the webinar’s topic. You can find information about each article related to the website design webinar below:

Website Educational Articles on LinkedIn

Understanding how to improve your website leads and website sales based on managing your website design, calls-to-action, and analyzing conversion rate optimization (CRO) are all business-to-business (B2B) topics. For this reason, the website design information was published on LinkedIn.

Webinar Materials to Download

The “How to Use Website Design to Increase Sales” webinar and its supporting materials can be viewed online at no charge and with no download requirements:

Previous SmartFinds Learn from the Pros webinars can be found at GoToStage’s SmartFinds Webinars.

For more information about SmartFinds Marketing digital marketing agency, learn more at: