Website Marketability

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Website marketability refers to the ability for a website to be found, to adhere to current requirements by search engines, the tracking of visitors, and the ongoing marketing maintenance of the website’s content.

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.

Website Future Planning Webinar Discusses Strategy, Security and Budget For Business

SmartFinds Marketing will be presenting website future planning webinar on GoToWebinar Tuesday, November 19, 2019, at 9 AM EST Birmingham, MI – Novemer 12, 2019 – SmartFinds Marketing (www.smartfindsmarketing.com) will be holding a webinar on GoToWebinar, Tuesday, November 19, 2019 at 9 AM EST to discuss website future planning for businesses. The webinar will be educational and intended for business owners to consider how they plan for the future of their website, accepting technology changes, the strategy of their website, and budgets that impact how they approach the never-ending changes in website technologies. As we head into 2020, many changes have taken place in the world of digital marketing and website development. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. The webinar will touch on how to stay competitive in the marketplace. It is important for businesses to not fight the technologies changes that are never-ending. The 4 A's of Digital Marketing, which include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes, will be discussed during this webinar. The webinar will be [...]

Improve Your Website Performance and Technologies in 2020

As we head into 2020, many changes have taken place in the world of digital marketing and website performance. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. You will find many topics in this article that talk about change. It is important for businesses to not fight these changes. The 4 A's of Digital Marketing include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes. Are you ready and able to roll with the changes? Separating Your Website’s Performance Services A website has many services in order for it to live on the Internet’s world wide web (WWW). The Registrar, Domain Name Services (DNS), Hosting Provider, E-Mail, E-Commerce, Content Delivery Network (CDN) to name a few important segments used by most businesses. Each of these segments has become its own science, technology, process, and service. To that end, decentralizing your website’s services to separate service providers would improve your website’s performance and security. At the same time, you will reduce the risk of one area affecting another. It is time to re-think how [...]

Website Webinar: Preparing For Your Website’s Future, Reliable Strategy and Improving Security

Register For Free Now Don't miss this FREE Live Website Webinar : Tuesday, November 19, 2019 @ 9AM EST 2020 is just around the corner. Is your website ready? WEBSITE WEBINAR QUESTIONS TO ASK YOURSELF: Are you ready for 5G? Are you ready for the future of mobile device capabilities? Have you gotten a perfect score on Google's Page Speed Testing Tool? Have you gotten a passing grade with Google's Structured Data Testing Tool? Have you tested your website and web server's security? Have you reduced your risk by decentralizing your web presence? WEBSITE WEBINAR WILL DISCUSS: Frontline website development technologies Developing a reliable strategy for future planning Reducing the risk of your website's downtime Keeping your website flexible as your business needs change YOU'LL LEARN: New project structure Diversifying technologies 2020 creative design 8 critical website technologies Preparing for website marketability YOU'LL GET: A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees Presented by: Melih Oztalay Melih Oztalay is the CEO of SmartFinds Marketing. He has 25 years of experience in developing successful, [...]

Improve Your Website Conversions For Increased Sales

Website conversions has become a key topic for businesses. Competition is continually on the rise, and at a faster pace than ever. Converting website visitors to leads or sales has increasingly become a problem for many companies. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability, and other inbound marketing strategies in order to drive more free traffic to their website. Consider website conversions are a part of your strategy. Do you want to drive more traffic, or convert the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. By using the results in Google Analytics and Google Search Console, it is possible to affect website conversion changes. It is not a matter of reporting or analysis. Instead, you can examine and interpret multiple data points to see what patterns and trends emerge. Ask yourself these basic questions: How much traffic am I getting to my website? How much of this traffic is free, paid, or from referral websites? What is my bounce rate for the website vs. from individual sources? What does the traffic [...]

By |2019-06-04T16:56:50-04:00June 3rd, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Improve Your Website Conversions For Increased Sales

Proven Ways To Increase Your Website Conversion

Let’s face it. Competition has been continually on the rise and at a fast pace. Converting website visitors to leads or sales has increasingly become a problem for many businesses. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability and other inbound marketing strategies in order to drive more free traffic to their website. How about considering website conversion. The question I keep asking is if it is a matter of driving more traffic or a matter of converting the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. Using the results in Google Analytics and Google Search Console it is possible to affect website conversion changes. It is not a matter of reporting or analysis, rather an interpretation of the multiple data points. What are the patterns and trends based on different time frames? We have to start with some basic questions. How much traffic are we getting to the website? How much of this traffic is free, paid or from referral websites? What is our bounce rate for the website vs. from individual [...]

By |2019-06-02T12:19:54-04:00May 28th, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Proven Ways To Increase Your Website Conversion

Using Expert Tools Will Insured A Well Performing Website

Expert tools in the world of information makes managing a website's health and performance easy. A business has many performance tools to choose from. These performance expert tools help a company improve their web presence. A healthy website has improved search engine visibility, speed and include improved user experience. The most important thing to remember is these expert tools are free! You will find they recommend corrections to improve various web and website metrics. After all, you spent time and money to build a website to make you proud. The website looks the way you desired. The website has the information you want to present to visitors. What do you need, right? A healthy functioning website will have many advantages. The advantages include higher conversion rates from website visitors, higher search engine rankings, and improved digital marketing performance. The below-listed expert tools provide a wealth of information. You can be downright foolish to not take a few minutes to learn about these tools. After all, who needs a well-performing website, right? Let’s take at look at the technical items Google is looking to be included with a healthy website. Then we can review tools, which will ensure you are meeting [...]

By |2017-11-05T17:01:49-05:00September 28th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, Search Engines, SEO, Website Development, Website Marketability|Comments Off on Using Expert Tools Will Insured A Well Performing Website

How Pandas, Penguins and Pigeons Are Affecting Your Business

You probably didn't realize that zoo animals would affect your website, your business or revenues, right? Google has been naming its algorithms based on zoo animals and the three having the biggest impact in the past three years is a bear and two birds! Google's algorithm changes are designed to provide quality websites while pushing down thin or low-quality websites in the search results. Google's efforts are certainly admirable as they are the most used search engine and over years the impact has been one for the better. What is harder to deal with is that we have a small group of people causing the majority of people a lot of hardship. This is affecting business revenues and expenses alike. Your revenues are affected because your web site's ranking is affected negatively. Your expenses are affected because you have to spend money to make corrections. Of course we could spend a lot of time fretting about these changes or we can cowboy up and push forward. Fretting about these things is an emotional response that will have not value other than to let off steam. Pressing forward to accept the changes and objectively making corrective decisions is probably a better [...]

By |2017-01-01T11:27:02-05:00October 7th, 2014|Articles, Internet Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, SEO, Smartfinds, Web Marketing Today, Website Marketability|Comments Off on How Pandas, Penguins and Pigeons Are Affecting Your Business

How Google Algorithm Changes Are Impacting Marketing Processes

Ever notice how you have to go back and make changes to your website when Google makes an algorithm change or adds a new algorithm? Some of the most significant changes that have taken place since 2008 have had an impact on not only website changes, but how a business markets itself on the Internet. Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary. Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results. Conceptually, it is important to understand the impact on your business when these changes are made. It is equally important to understand that web marketing has no endpoint and change is inevitable. "Expect change and accept change" is something I have presented in years past. Trying to fight the dynamic and fluid environment of the web is not logical for your business, nor is it fruitful use of your time. Keep emotion out of it, press forward and adapt to the changing environment. We will review a few of the more prominent algorithm changes by Google and [...]

By |2017-01-01T11:28:08-05:00April 24th, 2014|Articles, Internet Marketing, Marketing, Search Engines, SEO, Smartfinds, Website Marketability|Comments Off on How Google Algorithm Changes Are Impacting Marketing Processes

Maserati Home Page By-Pass To See Car Models After Super Bowl TV Commercial

Maserati decided have their first Super Bowl TV commercial about the new Ghibli model featuring Oscar-nominated actress Quvenzhané Wallis. Considering the game was getting boring with the Seattle Seahawks constantly scoring without any points from the Denver Broncos, why not take a few minutes to do something else. The first thing I did was to check out the Maserati website. No matter how you type in www.maserati.com or look for their website in a Google search you keep coming to a landing page during the Super Bowl to their TV commercial. Well, personally speaking that seems a bit silly because after I watched the Super Bowl commerical I wanted to learn more about the Ghibli. How the heck are we suppose to by-pass this TV commercial on their home page to get more information about the Ghibli? Here is a trick to find what the URL is of the pages within their website: Go to Google and type in site:maserati.com in the search box. This will show you that Google has 62,700 pages indexed of the Maserati website. From here find the web page you want. In this case the Ghibli is located at www.ghibli.maserati.com or a list of all [...]

SmartFinds Internet Marketing Unveils Technically Sophisticated, Mobile Responsive Website for Improved Website Performance

New branding initiative includes technologies which meet current search engine requirements and flexibilities for mobile visitors for improved user response and lead generation. BIRMINGHAM, MI, September 16, 2013 - SmartFinds Internet Marketing is pleased to announce the official launch of a new website technology platform for its fully redesigned website www.smartfindsmarketing.com. The new responsive web site is a major step in the company’s on-going efforts to support client projects for search engine effectiveness, visitor response, and lead generation. "Since a website is the final destination for web marketing and web advertising efforts, insuring that the website can be an effective lead generator regardless of the device visitors are using will make the campaign budgets more effective," said SmartFinds CEO, Melih Oztalay. The new website showcases the company's web marketing solutions, service offerings, news, and information in an approachable and visually- engaging way. Having been in advertising and marketing since 1987 and a web-based company since 1994, SmartFinds Internet Marketing has been on the forefront of the Internet as an innovator and early adopter of new technologies. The evolution of the new website is a culmination of technology changes that have been evolving within the Internet industry over the past three [...]

By |2017-01-01T11:29:54-05:00September 16th, 2013|Internet Marketing, Marketing, News and Events, Smartfinds, Website Development, Website Marketability|Comments Off on SmartFinds Internet Marketing Unveils Technically Sophisticated, Mobile Responsive Website for Improved Website Performance
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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.