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Web Marketing topics for marketing on the Internet, online, and other digital areas.

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. It is a very effective way for businesses to expand their reach. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The AMA most recently defined it as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

How To Boost Your Retail Sales On Amazon Prime Day 2020

Amazon Stores can empower their brand by making the UX and UI a faithful shopping experience to increase their sales. Amazon Prime Day has become one of the most lucrative shopping days of the year. The retail industry is beginning to believe that Amazon Prime Day could become more popular with consumers than Black Friday or Cyber Monday. Amazon Prime Day 2020 is scheduled for September 2020, though the exact date is still to be announced. Usually, Prime Day has been the second Tuesday in July. However, due to the emergence of this year’s pandemic, the date was moved to September. Amazon anticipates this date to be more beneficial to a wider audience. The announcement of Prime Day has been a secret until about a week to the date. However, the expectations are the date will be leaked well in advance so retailers can take advantage of the sales day. Prime Day is mostly an Amazon-only sales event that lasts 24 hours. This is different from Black Friday or Cyber Monday where the sales events are retailer sales. As anticipated, retailers tend to run their own sales events at the same time as Amazon’s Prime Day. Given the widespread revenue [...]

By |2020-07-01T12:05:12-04:00June 30th, 2020|Amazon Marketing, Articles, Digital Marketing, General, Internet Marketing, Marketing, Smartfinds|Comments Off on How To Boost Your Retail Sales On Amazon Prime Day 2020
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Webinar: How to Crush Sales on Amazon Prime Day Without Crushing Profits

Welcome to the SmartFinds "Learn from the Pros" Webinar Series. FREE TRAINING FOR AMAZON RETAILERS Amazon Prime Day 2020 is just around the corner. Amazon retailers can learn how to benefit from this once a year event by Learning from the Pros. Join our webinar on Wednesday, August 5, 2020, @ 2 PM EST on GoToWebinar. Your learning highlights include: How to maximize sales and profitability on Prime Day Forecasting sales & inventory spikes The 3 mistakes to avoid How to drive traffic to your Amazon store with Advertising channels How to drive traffic to your Amazon store with Non-Advertising channels After the Webinar A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees The webinar will be presented by SmartFinds Marketing and Elevate Growth Group.   Register Now Presented by: Melih Oztalay, CEO, SmartFinds Marketing Melih ("may-lee") is the CEO of SmartFinds Marketing. He has 25 years of experience in developing successful, efficient and strategic digital marketing and advertising solutions for businesses. Working through an entrepreneurial framework, he has given perspective on marketing in business development, sales, execution, and [...]

By |2020-07-08T07:50:42-04:00June 29th, 2020|Amazon Marketing, Digital Marketing, Education and Learning, General, Internet Marketing, Marketing, Smartfinds, Webinar|Comments Off on Webinar: How to Crush Sales on Amazon Prime Day Without Crushing Profits
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Website Design Webinar Presentation Material Downloads

On April 29, 2020, SmartFinds Marketing hosted the next webinar as part of its "Learn from the Pros" series. The educational webinar, "How to Use Website Design to Increase Sales" was developed with our webinar partners Drive Creative Agency. The webinar is designed to help businesses discover how website design can impact website sales and how to increase website sales. The Webinar Recap The website design webinar was presented by Melih Oztalay, CEO, SmartFinds Marketing Dan Dulka, Co-Founder, Drive Creative Agency Corey Barkach, Co-Founder, Drive Creative Agency Corey Barkach and Dan Dulka hosted the first half of the webinar, which addressed the current and future website design features, strategies, and technologies including "Dark Mode", one of the biggest trends of website design in 2020 and beyond. In the second half of the webinar, Melih Oztalay shared his experience and knowledge, discussing the importance of conversion rate optimization to make decisions on website design improvements that will lead to increased website leads and website sales. "The website design webinar was successful almost going over one hour as the conversations were intriguing and engaging to the audience.", said Melih Oztalay. Questions included "When selecting corporate fonts, what criteria do you prioritize? Is [...]

By |2020-06-04T13:41:34-04:00May 7th, 2020|Creative Design, Digital Marketing, Internet Marketing, Marketing, Smartfinds, Webinar, Website Development, Website Marketability|Comments Off on Website Design Webinar Presentation Material Downloads
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Learn How To Convert Website Traffic Using Creative Design in Free Webinar

Birmingham, MI, April 27, 2020 - SmartFinds Marketing and Drive Creative Agency to host a free webinar on Wednesday, April 29, 2020, at 2 p.m. EST on “How to Use Website Design to Increase Sales.” This online learning webinar is part of SmartFinds Marketing’s “Learn from The Pros” webinar series which aims to help educate businesses about digital marketing related topics. The subject matter will reveal how businesses can use creative design trends and strategies to convert more website visitors to leads and sales. Webinar Discusses Website Design Stats According to “Essential Web Design Stats for 2020” from HubSpot 93% of people have left a website because it didn’t display properly on their device. Approximately 90% of people have left a website because it was poorly designed. About 93% of people have left because a website didn’t load quickly enough. Website visitors’ tolerance for poor design and slow performance is low, with more than 9 out of 10 website visitors admitting they won’t stay. “It’s about taking an analytical approach that helps drive the right strategy and then the execution speaks for itself. Brands that develop a good strategy and execute well, just win,” says Dan Dulka, Managing Partner at [...]

By |2020-07-01T15:27:15-04:00April 27th, 2020|Articles, Creative Design, Digital Marketing, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar|1 Comment
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What You Need To Increase Leads and Sales From Your Website

Sometimes you do have to turn things upside down in order to get perspective. This newfound perspective will help generate better results and allow you to reach your revenue goals. Websites have about 15 seconds to make a first impression on a website visitor ("What You Think You Know About the Web Is Wrong" and "A New Study Reveals the Power of First Impressions Online"). The reality is that first impressions are everything and, more importantly, you can and will be judged by the cover of your book. Website visitors are nomads. They have no allegiance to your website, your brand, or your company. The website visitor has a problem and they are looking to find a solution to their problem. The solution could be on eBay, it could be on Amazon, it could be Alibaba. It makes no difference to the nomad. In order to keep these nomads engaged, you need a website with current design. That would mean updating the design of your website every 12 - 18 months. Additionally, your layout, color scheme, font, text copy, call-to-actions all play a role in keeping this nomad on your website. Consider your lead and sales funnel tracking and measurement. [...]

By |2020-06-04T13:41:35-04:00April 17th, 2020|Creative Design, Digital Marketing, Internet Marketing, Marketing, Smartfinds, Webinar, Website Development|Comments Off on What You Need To Increase Leads and Sales From Your Website
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The Power of Website Design And Conversion Rate Optimization

Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]

By |2020-04-07T16:24:07-04:00April 7th, 2020|Articles, Creative Design, Digital Marketing, General, Internet Marketing, Marketing, Research Strategy Planning, Search Engine Optimization, SEO, Smartfinds, Website Development, Website Marketability|1 Comment
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Melih Oztalay Responds to Pandemic: Not Time To Cut Marketing Budget

Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, Michigan, joined the team from M2 TechCast on Monday, March 30, 2020, to discuss digital marketing during the time of the coronavirus pandemic. Melih is suggesting that cutting your digital marketing and advertising spend during the pandemic is not a good idea. "You want customers to know you will be there for them when social distancing ends", he said. He added "it is important to stay ahead of your competition, keep your brand alive, and gain the marketplace's trust during these times". Listen to the radio show below.   The global economy is in decline due to the coronavirus pandemic. Millions of people are forced to work from home, businesses have moved to work remotely, and there is an expected fear in business owners to pull their digital marketing and advertising budgets. The mounting fear along with the relentless bombardment of this single-focused news topic automatically forces a business to go into survival mode during this state of emergency. Pulling back your digital marketing and advertising budget seems like a natural reaction. This, in turn, will allow you to pull back from your day-to-day operations. So, it seems. This fear-based [...]

By |2020-04-05T19:15:21-04:00April 5th, 2020|Advertising, Articles, Digital Marketing, Internet Advertising, Internet Marketing, Marketing, News and Events, On The Air Podcast, Smartfinds|Comments Off on Melih Oztalay Responds to Pandemic: Not Time To Cut Marketing Budget
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How New Website Design Requirements are Important for Sales

User Experience (UX) and User Interface (UI) are very important to website design. The design principles which UX and UI are based on can be traced as far back as the 1940s. As workplace computers exploded in the early 1990s, UX and UI became an important element for designers. Since the start of the commercial Internet in 1989, we have seen technology progress and the graphic design industry become very specialized. This is not too different from the medical industry with doctors specializing in different segments of health. Graphic designers separated out between digital and traditional graphic design. Digital graphic designers continued to become more specialized with UI Design, UX Design, web design, visual identity, marketing, and advertising design, and the categories continue to grow. As we fast forward to 2020, website design trends have become more diverse. We are seeing design work changes that include typography, color combinations, retro-style designs, line art, geometric design, liquid design and much more. While these design trends fall into the category of graphic design, there are some types of design trends that are focused in broader categories that include: Micro Animation Organic Shapes Color to Evoke Emotions Thumb Friendly Mobile [...]

By |2020-03-30T17:29:05-04:00March 30th, 2020|Articles, Creative Design, Digital Marketing, General, Internet Marketing, Marketing, Smartfinds, Webinar, Website Development|Comments Off on How New Website Design Requirements are Important for Sales
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Webinar: Creative Design Increases Sales! Learn from the Pros Webinar Series

Welcome to the SmartFinds "Learn from the Pros" Webinar Series. Join this free Live Website Design and Creative Webinar to increase your sales on Wednesday, April 29, 2020, at 2:00 PM EST The webinar will be presented by SmartFinds Marketing and Drive Creative Agency. Do you understand how important creative design impacts leads and sales from your website? WEBSITE DESIGN QUESTIONS TO ASK YOURSELF Are you getting the sales from the volume of people visiting your website? Do you understand color theories, font usage, page space usage, or how to use dark mode design? Do you understand what is causing your website to not generate more leads and sales? Do your calls to actions have the necessary creative design to generate interest? Do you understand how Conversion Rate Optimization can help you increase your leads and sales? WEBSITE DESIGN WEBINAR WILL DISCUSS Mobile First design theory Understanding color theory User triggered animations Understanding your calls to actions Understanding how to measure your conversation rate How to use conversion rate optimization to improve your lead and sales results WEBSITE DESIGN WEBINAR WILL COVER: How creative website design impacts your lead and sales results The concepts of creative design theories to [...]

By |2020-06-04T13:41:35-04:00March 25th, 2020|Creative Design, Digital Marketing, Education and Learning, General, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar, Website Development|Comments Off on Webinar: Creative Design Increases Sales! Learn from the Pros Webinar Series
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Content Marketing Webinar Material Downloads

On February 26, 2020, SmartFinds Marketing hosted a webinar as part of its Learn from the Pro series. The educational webinar, "How to Increase Sales with the Power of Content Marketing" was created to help businesses discover how content marketing can be a valuable marketing channel to increase sales. Joining SmartFinds Marketing were Gerri Knilans and Jamie Pagett from Trade Press Services. Gerri and Jamie hosted the first half of the webinar, which addressed the scope of content marketing including how to establish the right strategy and develop messages that resonate with targeted audiences. In the second half of the webinar, Melih Oztalay of SmartFinds Marketing shared his knowledge, discussing the importance of content distribution, search engines and other factors for effective content marketing strategy. "The content marketing webinar was successful with great questions like ‘Are there any industries that don’t benefit from content marketing?'", said Melih Oztalay, CEO of SmartFinds Marketing. "We concluded that content, regardless of type, has been around since the beginning of time and is needed by all industries and businesses. We look forward to continuing our Learn from the Pro webinar series in April 2020," added Mr. Oztalay. Content Marketing Benefits The webinar covered topics [...]

By |2020-06-04T13:41:36-04:00March 2nd, 2020|Content Marketing, Digital Marketing, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar|Comments Off on Content Marketing Webinar Material Downloads
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