Web Marketing topics for marketing on the Internet, online, and other digital areas.

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. It is a very effective way for businesses to expand their reach. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The AMA most recently defined it as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Dealerships Have Excellent Ways To Drive Customers To Their Store

Auto dealerships continue to struggle to attract local consumers to their stores with the increase in marketing channel competition. The problems range from other brand competition to competition from within the brand. Other sources include in-brand marketing channels from Tier 1, Tier 2 and Tier 3. This doesn’t mean dealerships cannot find marketing channels to drive consistent leads to their stores. As digital marketing continually changes, it is about being flexible by making changes to existing marketing plans and take advantage of the newer tools. Alternatively, revise how an existing marketing channel is being used. Consumer Car Buying Habits Informed consumers are, of course, an additional dilemma for dealerships. Local consumers spend more time researching brands, models, vehicle reviews on the Internet before they become a showroom walk-in. The consumers read vehicle reviews, ask for advice on social media from friends and family, and compare vehicle specifications. Showroom walk-ins have become a problem in terms of marketing channel attribution. These informed consumers do not call, make an appointment, complete an online form or send an email. They just walk-in! Autotrader’s 2016 consumer car buying journey is a clear sign of how shopping for cars has changed over the decades. Cox [...]

By |2019-03-11T12:02:43-04:00October 8th, 2018|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Digital Marketing, Local Business Marketing, Local Marketing, Marketing, SmartOne|Comments Off on Dealerships Have Excellent Ways To Drive Customers To Their Store
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SmartOne for Auto Dealership Marketing To Local Consumers

Auto Dealership Marketing to local consumers has changed over the years. The marketing process is primarily in the digital marketing channels and the competition around these channels is high. Tier 1, Tier 2 and Tier 3 are all competing in the same marketing channels making the process difficult for any one individual dealership. What if there is another way of reaching targeted consumers? If you think you’ve tried something like SmartOne for auto dealership marketing before you’d be wrong. SmartOne differs because it is entirely managed by a digital marketing agency and not just a technology provider. Digital agencies manage the strategy, processes and analyze results. Technology companies only focus on services and tasks, something they are very good at executing. The difference is like hiring your printer to be your ad agency four decades ago. What Is SmartOne? Let's summarize the SmartOne program. SmartOne is an advanced auto dealership marketing using digital local marketing with proven results increasing a dealership’s awareness among targeted local consumers who have not done business with the dealership before. SmartOne program guarantees car sales, has a fixed fee, does not accept commissions for sales above the guarantee, and provides the dealership a refund or [...]

By |2019-03-11T12:02:46-04:00September 23rd, 2018|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Digital Marketing, Local Business Marketing, Local Marketing, Marketing, SmartOne|Comments Off on SmartOne for Auto Dealership Marketing To Local Consumers
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Eco-Conscious Honda Offers Top-of-the-Line Hybrids to Customers

Third Generation 2019 Honda Insight is the First Generation Hybrid in the USA The 2019 Honda Insight is the third generation of the efficient and innovative two-hybrid system and the first hybrid Honda to be sold in the United States. Gearing efforts toward eco-friendly customers and environments, Honda forges the concept fully with the 2019 Honda Insight. With Honda’s latest two-motor hybrid, you’ll experience the Intelligent Multi-Mode Drive (i-MMD) system. The i-MMD system combines high efficiency systems to increase the driving distance by motor alone without starting the engine. Creating high fuel efficiency and cleaner environments, the 2019 Honda Insight is sure to please Honda aficionados as Honda estimates an astonishing 55 mpg when driving in the city. Offering power in its acceleration, the 2019 Honda Insight delivers 151 horsepower and 197 lb-ft of torque. Honda states the high-level Insight has the best power-to-weight ratio in its class. The Insight is a competitor amongst its rivals and is one of many reasons Honda is at the forefront of hybrid technology. Due to hit showrooms early summer, stop in at Honda of Shreveport and ask about the 2019 Honda Insight today. The 2019 Honda Insight, sleek in design and offers modern [...]

By |2019-03-11T12:03:02-04:00July 17th, 2018|Articles, Automotive Marketing and Advertising, Holmes Auto Group, Marketing|Comments Off on Eco-Conscious Honda Offers Top-of-the-Line Hybrids to Customers
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Conquer Winter and Take Advantage of Spring with the 2017 Land Rover LR4

The truly dynamic Land Rover LR4, also referred to as the Land Rover Discovery, gives drivers the privilege of enjoying all four seasons with exceptional comfort, performance, and off-road capabilities. The desire to live an active lifestyle shouldn’t be limited due to nasty seasonal road conditions. For those who want to continue to be active year-round and need a vehicle to match their adventurous lifestyle, the 2017 Land Rover LR4 is the answer. The LR4 is comprised of a well-balanced split personality, offering comfort and performance for the daily commute, as well as exceptional handling and off-road capabilities for weekend adventures. Comfort and Connectivity in All Terrain The 2017 Land Rover LR4 that is set to be released early this year, has a redesigned exterior to be more appealing by substituting flowing lines for the previous models’ sharp corners. The added technology features for entertainment, navigation, and much more give the driver a sense of overall connectivity with the vehicle. Three spacious rows of comfortable leather seating make the LR4 the perfect SUV for road trips and getaways. If you’re traveling by yourself or just one other person and need some extra cargo room, the second and third rows are individually foldable [...]

By |2017-02-03T12:15:25-04:00February 3rd, 2017|Marketing|Comments Off on Conquer Winter and Take Advantage of Spring with the 2017 Land Rover LR4
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Powerful Social Media Marketing Nurturing Gets You More Results

A noticeable change in social media marketing is the overuse of automation tools like Hootsuite or SocialOoomph. Businesses have turned social media automation into something that seems to resemble broadcast radio. Posting large volumes of tweets and updates happen fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing. Automated postings have inundated social communities to a point that no one is listening anymore. Unfortunately, businesses have overused social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out, in a fast manner, and do so at a low cost. Low cost to these businesses includes low to no labor. Of course, these quick tactics are not effective and do more harm than good. The question we have to ask ourselves is how effective is broadcasting your message in bulk? How effective is it to wait for people to come to you? With every business broadcasting to the social communities, how likely is it for someone to listen on the other end? It is more likely people have become numb to the broadcasts and do not even recognize there [...]

By |2018-08-31T08:10:00-04:00November 5th, 2016|Articles, Content Marketing, Digital Marketing, Internet Marketing, LinkedIn Marketing, Marketing, Smartfinds, Social Media Marketing|Comments Off on Powerful Social Media Marketing Nurturing Gets You More Results
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Digital Marketing Contract Your Business has With the Internet

A prospect recently asked what type of agreement our digital marketing agency uses for web marketing projects. My response was not expected in this phone conversation. I explained to the prospect our agreement with them was less of a concern. The real agreement they should be asking about is the one they have with the Internet. As you can imagine there was a pause in the conversation. What agreement with the Internet? The individual I was speaking to is a baby boomer like me. As we've learned about my generation, the perspective of web marketing is not what it should be for the present day. Rather their understanding relates better to traditional advertising channels like print, radio, and TV. Meaning the term marketing and advertising are identical to this generation. Traditional media is only about advertising. Marketing activities the Internet medium has opened up is not familiar to this generation. We do need to acknowledge, this generation has the authority and responsibility of marketing budgets. At the same time, we have a new marketing medium this generation does not understand well. Thus, they like to have short start and stop points in the form of campaigns. This generation has a [...]

By |2017-01-01T11:23:04-04:00October 14th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Smartfinds|Comments Off on Digital Marketing Contract Your Business has With the Internet
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3 Important LinkedIn Tools Your E-Commerce Business Needs

If you think LinkedIn Tools is only for business-to-business networking then you need to get better acquainted with LinkedIn for e-commerce. There is more to LinkedIn than resumes and people seeking for jobs. Granted LinkedIn isn't necessarily about direct sales. Consider expanding your network, opening up new opportunities and letting Google gather more information about the products on your e-commerce website. Let’s start with the basics. LinkedIn (NYSE: LNKD) operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are joining LinkedIn at a rate of more than two new members per second. Sometimes we need to overcome old information and adjust our perspectives in order to understand if new developments can benefit us. In the past couple of years, LinkedIn Tools have enhanced the services available to companies and members. These LinkedIn Tools include integration of Sales Navigator, Slideshare, Learning for skills, and Talent Solutions for companies. Understanding How To Use LinkedIn Tools For Your LinkedIn Company Page Your LinkedIn Company page raises brand awareness, provides updates about your company, promotes career opportunities in your company; educate potential customers on your products and services. Additional information includes links to your [...]

By |2018-08-31T08:11:12-04:00October 11th, 2016|Digital Marketing, Internet Marketing, LinkedIn Marketing, Marketing, Practical Ecommerce, Smartfinds|Comments Off on 3 Important LinkedIn Tools Your E-Commerce Business Needs
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Using Expert Tools Will Insured A Well Performing Website

Expert tools in the world of information makes managing a website's health and performance easy. A business has many performance tools to choose from. These performance expert tools help a company improve their web presence. A healthy website has improved search engine visibility, speed and include improved user experience. The most important thing to remember is these expert tools are free! You will find they recommend corrections to improve various web and website metrics. After all, you spent time and money to build a website to make you proud. The website looks the way you desired. The website has the information you want to present to visitors. What do you need, right? A healthy functioning website will have many advantages. The advantages include higher conversion rates from website visitors, higher search engine rankings, and improved digital marketing performance. The below-listed expert tools provide a wealth of information. You can be downright foolish to not take a few minutes to learn about these tools. After all, who needs a well-performing website, right? Let’s take at look at the technical items Google is looking to be included with a healthy website. Then we can review tools, which will ensure you are meeting [...]

By |2017-11-05T17:01:49-04:00September 28th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, Search Engines, SEO, Website Development, Website Marketability|Comments Off on Using Expert Tools Will Insured A Well Performing Website
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Google’s Penguin Algorithm With New Real-Time Results Now Released

It has been two years since Google updated the Penguin algorithm. The most significant change is Penguin runs in real-time, meaning the algorithm is no longer an add-on. Penguin will make decisions at the time of a search. This, also, means the Penguin algorithm no longer will receive updates, as it is part of Google’s core algorithm. August and September months have historically been when Google makes these changes impacting the search engine ranking positions (SERP) of websites. Including Penguin into the core algorithm, means the changes will happen immediately. You’ll know if you’ve been affected…NOW! Understanding The Google Penguin Algorithm? Google Penguin was a filter to run as part of Google’s ranking algorithm. Penguin was introduced in April 2012 designed at decreasing the SERP of websites using spamming techniques. These methods violate Google's Webmaster Guidelines with gimmicks like manipulating the links and volume of links pointing to a web page. "Steps To A Google Friendly Site" gives good points to staying on Google’s good side and staying out of black-hat SEO tactics. Google;s Announcement Of The Penguin Algorithm 4.0 "Penguin is now part of our core algorithm" is the headline on Google's Webmaster Central Blog. Here is the most [...]

By |2017-01-01T11:23:09-04:00September 27th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, Search Engines, SEO, Smartfinds|Comments Off on Google’s Penguin Algorithm With New Real-Time Results Now Released
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You Can’t Miss The GUESS Brand In Ariana Grande’s New Video

Ariana Grande has a new video on the market titled "Side To Side". It is not hard to miss the video's sponsorship by GUESS. Video sponsorships are not new in the marketing industry. The question is why sponsorships are on the rise? The other question is why is digital advertising not as effective. I don’t think there is any question digital advertising has seen a reduction in effectiveness. The cause is a combination of immunity to banners, lack of trust about the ads, and saturation of ads everywhere. The Meeker 2016 Internet Trends Report shows an increase in advertising spend. Unfortunately, there is an alarming rise in ad blockers at a faster rate than the advertising spend. Based on these changes, advertisers need to find new sources to raise brand awareness. Brands are always looking to overcome these challenges by considering many different digital marketing channels. This includes areas advertisers and media buyers are not used to spending ad budgets. This is because the return on investment may not be as fast as they would like. A part of the new sponsorship areas include native advertising in content marketing areas. You can find native advertising with sponsored content in the [...]

By |2017-11-05T17:02:09-04:00September 12th, 2016|Articles, Internet Advertising, Internet Marketing, Marketing, New Media, Smartfinds|Comments Off on You Can’t Miss The GUESS Brand In Ariana Grande’s New Video
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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.