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Web Marketing topics for marketing on the Internet, online, and other digital areas.

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. It is a very effective way for businesses to expand their reach. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The AMA most recently defined it as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Important Webinar Material Downloads Available For Everyone

On November 12, 2019, SmartFinds Marketing announced its website future planning webinar, "Website Future Planning Webinar Discusses Strategy, Security and Budget For Business". The webinar was conducted on Tuesday, November 19, 2019, at 9:00 AM EST and recorded for everyone to listen to on-demand. The webinar was educational and intended for businesses to consider website future planning, accepting frequent technology changes, the strategy of their website, and how budgets impact how they approach the never-ending changes in website technologies. "We had a successful webinar with business attendees from different backgrounds and industries", said Melih Oztalay, CEO of SmartFinds Marketing. "Important segments of the webinar included the 4 A's of Digital Marketing and introducing new ideas on how to approach budgets in the fast-paced industry", added Mr. Oztalay. As businesses go into 2020, they will find many changes taking place in the world of digital marketing. These include website performance, separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. The 4 A’s of Digital Marketing, created by Mr. Oztlaay, include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes. These are important concepts for businesses to consider. The alternative [...]

By |2019-11-26T12:46:36-05:00November 26th, 2019|Digital Marketing, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar, Website Development|Comments Off on Important Webinar Material Downloads Available For Everyone
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Website Future Planning Webinar Discusses Strategy, Security and Budget For Business

SmartFinds Marketing will be presenting website future planning webinar on GoToWebinar Tuesday, November 19, 2019, at 9 AM EST Birmingham, MI – Novemer 12, 2019 – SmartFinds Marketing (www.smartfindsmarketing.com) will be holding a webinar on GoToWebinar, Tuesday, November 19, 2019 at 9 AM EST to discuss website future planning for businesses. The webinar will be educational and intended for business owners to consider how they plan for the future of their website, accepting technology changes, the strategy of their website, and budgets that impact how they approach the never-ending changes in website technologies. As we head into 2020, many changes have taken place in the world of digital marketing and website development. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. The webinar will touch on how to stay competitive in the marketplace. It is important for businesses to not fight the technologies changes that are never-ending. The 4 A's of Digital Marketing, which include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes, will be discussed during this webinar. The webinar will be [...]

By |2019-11-12T22:13:08-05:00November 13th, 2019|Digital Marketing, General, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar, Website Development, Website Marketability|1 Comment
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Improve Your Website Performance and Technologies in 2020

As we head into 2020, many changes have taken place in the world of digital marketing and website performance. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. You will find many topics in this article that talk about change. It is important for businesses to not fight these changes. The 4 A's of Digital Marketing include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes. Are you ready and able to roll with the changes? Separating Your Website’s Performance Services A website has many services in order for it to live on the Internet’s world wide web (WWW). The Registrar, Domain Name Services (DNS), Hosting Provider, E-Mail, E-Commerce, Content Delivery Network (CDN) to name a few important segments used by most businesses. Each of these segments has become its own science, technology, process, and service. To that end, decentralizing your website’s services to separate service providers would improve your website’s performance and security. At the same time, you will reduce the risk of one area affecting another. It is time to re-think how [...]

By |2019-11-25T19:12:06-05:00November 6th, 2019|Articles, Digital Marketing, General, Internet Marketing, Marketing, Smartfinds, Webinar, Website Development, Website Marketability|1 Comment
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Website Webinar: Preparing For Your Website’s Future, Reliable Strategy and Improving Security

Registration For This Webinar Has Closed Don't miss this FREE Live Website Webinar : Tuesday, November 19, 2019 @ 9AM EST 2020 is just around the corner. Is your website ready? WEBSITE WEBINAR QUESTIONS TO ASK YOURSELF: Are you ready for 5G? Are you ready for the future of mobile device capabilities? Have you gotten a perfect score on Google's Page Speed Testing Tool? Have you gotten a passing grade with Google's Structured Data Testing Tool? Have you tested your website and web server's security? Have you reduced your risk by decentralizing your web presence? WEBSITE WEBINAR WILL DISCUSS: Frontline website development technologies Developing a reliable strategy for future planning Reducing the risk of your website's downtime Keeping your website flexible as your business needs change YOU'LL LEARN: New project structure Diversifying technologies 2020 creative design 8 critical website technologies Preparing for website marketability YOU'LL GET: A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees Presented by: Melih Oztalay Melih Oztalay is the CEO of SmartFinds Marketing. He has 25 years of experience in developing successful, [...]

By |2019-11-25T19:13:52-05:00November 4th, 2019|Digital Marketing, Education and Learning, General, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar, Website Development, Website Marketability|1 Comment
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Marketing Agency and Services for Businesses To Achieve Success

Your marketing agency source for all things digital. At Smartfinds Marketing, we take a rational approach to an irrational medium. Our marketing agency has extensive experience and knowledge in many segments of the digital marketing world. Our innovative combination of knowledge, experience, and business intellect attract diverse and sophisticated team members, partners, and clients. We have been in the advertising and marketing industries since 1987 and our experience on the Internet goes back to 1994. We have a unique understanding of the technical implementations of Internet technology and being able to apply it to Marketing Processes and Strategic Activities. We have a team that includes project managers, writers, creative developers, technical developers, and advertising and marketing specialists. We use innovation, creativity, imagination, and resourcefulness to achieve business goals set by our clients. Our business segments and competencies include Research, Strategy, and Planning; Creative Development; Technical Development; Inbound Marketing Strategies; Organic Marketing; Content Marketing; Social Media Marketing; Digital Advertising; Local Ecosystem Marketing; Management, Measurement, Analysis, and Interpretation. We invite you to join our team. Let's accomplish goals, exceed expectations, and achieve success together.   We collaborate with complimentary industry partners. Here are a few you will find [...]

By |2019-07-17T16:59:34-04:00July 9th, 2019|Articles, Content Marketing, General, Internet Advertising, Internet Marketing, Local Marketing, Marketing, Research Strategy Planning, Search Engine Optimization, SEO, Social Media Marketing|Comments Off on Marketing Agency and Services for Businesses To Achieve Success
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Convert Website Visitors To Leads And Sales With Powerful Results Webinar

SmartFinds Marketing will be presenting website conversions webinar on GoToWebinar Tuesday, June 18, 2019 at 9 AM EST Birmingham, MI – June 11, 2019 – SmartFinds Marketing (www.smartfindsmarketing.com) will be holding a webinar on GoToWebinar, Tuesday, June 18, 2019, at 9 AM EST discuss website conversions. The webinar will be educational and intended for business owners to consider making their websites more effective to existing website visitors. The webinar will be presented by Melih Oztalay, CEO of SmartFinds Marketing. Mr. Oztalay is a 25-year digital marketing veteran, industry author, and speaker. “Businesses tend to get tied up with what they know and have been doing in their digital marketing activities. Re-focusing their energies based on the results they see in Google Analytics can greatly improve the effectiveness of their website”, explains Mr. Oztalay. “Consider my 4 A’s of Digital Marketing and Technology. Anticipate Change, Accept Changes, Adapt to Changes, and Adopt the Changes. The digital industry is all about change and early adoption”, added Mr. Oztalay. M2 TechCast Invites Melih Oztalay Mr. Oztalay joined the M2 Techcast show on Monday, June 11, 2019, providing details on the website conversion webinar. The webinar provides information to business owners, marketers, and webmasters [...]

By |2019-06-12T19:57:44-04:00June 11th, 2019|Digital Marketing, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar|Comments Off on Convert Website Visitors To Leads And Sales With Powerful Results Webinar
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Improve Your Website Conversions For Increased Sales

Website conversions has become a key topic for businesses. Competition is continually on the rise, and at a faster pace than ever. Converting website visitors to leads or sales has increasingly become a problem for many companies. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability, and other inbound marketing strategies in order to drive more free traffic to their website. Consider website conversions are a part of your strategy. Do you want to drive more traffic, or convert the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. By using the results in Google Analytics and Google Search Console, it is possible to affect website conversion changes. It is not a matter of reporting or analysis. Instead, you can examine and interpret multiple data points to see what patterns and trends emerge. Ask yourself these basic questions: How much traffic am I getting to my website? How much of this traffic is free, paid, or from referral websites? What is my bounce rate for the website vs. from individual sources? What does the traffic [...]

By |2019-06-04T16:56:50-04:00June 3rd, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Improve Your Website Conversions For Increased Sales
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Proven Ways To Increase Your Website Conversion

Let’s face it. Competition has been continually on the rise and at a fast pace. Converting website visitors to leads or sales has increasingly become a problem for many businesses. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability and other inbound marketing strategies in order to drive more free traffic to their website. How about considering website conversion. The question I keep asking is if it is a matter of driving more traffic or a matter of converting the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. Using the results in Google Analytics and Google Search Console it is possible to affect website conversion changes. It is not a matter of reporting or analysis, rather an interpretation of the multiple data points. What are the patterns and trends based on different time frames? We have to start with some basic questions. How much traffic are we getting to the website? How much of this traffic is free, paid or from referral websites? What is our bounce rate for the website vs. from individual [...]

By |2019-06-02T12:19:54-04:00May 28th, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Proven Ways To Increase Your Website Conversion
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Dealerships Have Excellent Ways To Drive Customers To Their Store

Auto dealerships continue to struggle to attract local consumers to their stores with the increase in marketing channel competition. The problems range from other brand competition to competition from within the brand. Other sources include in-brand marketing channels from Tier 1, Tier 2 and Tier 3. This doesn’t mean dealerships cannot find marketing channels to drive consistent leads to their stores. As digital marketing continually changes, it is about being flexible by making changes to existing marketing plans and take advantage of the newer tools. Alternatively, revise how an existing marketing channel is being used. Consumer Car Buying Habits Informed consumers are, of course, an additional dilemma for dealerships. Local consumers spend more time researching brands, models, vehicle reviews on the Internet before they become a showroom walk-in. The consumers read vehicle reviews, ask for advice on social media from friends and family, and compare vehicle specifications. Showroom walk-ins have become a problem in terms of marketing channel attribution. These informed consumers do not call, make an appointment, complete an online form or send an email. They just walk-in! Autotrader’s 2016 consumer car buying journey is a clear sign of how shopping for cars has changed over the decades. Cox [...]

By |2019-10-28T20:00:02-04:00October 8th, 2018|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Digital Marketing, Local Business Marketing, Local Marketing, Marketing, SmartOne|Comments Off on Dealerships Have Excellent Ways To Drive Customers To Their Store
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SmartOne for Auto Dealership Marketing To Local Consumers

Auto Dealership Marketing to local consumers has changed over the years. The marketing process is primarily in the digital marketing channels and the competition around these channels is high. Tier 1, Tier 2 and Tier 3 are all competing in the same marketing channels making the process difficult for any one individual dealership. What if there is another way of reaching targeted consumers? If you think you’ve tried something like SmartOne for auto dealership marketing before you’d be wrong. SmartOne differs because it is entirely managed by a digital marketing agency and not just a technology provider. Digital agencies manage the strategy, processes and analyze results. Technology companies only focus on services and tasks, something they are very good at executing. The difference is like hiring your printer to be your ad agency four decades ago. What Is SmartOne? Let's summarize the SmartOne program. SmartOne is an advanced auto dealership marketing using digital local marketing with proven results increasing a dealership’s awareness among targeted local consumers who have not done business with the dealership before. SmartOne program guarantees car sales, has a fixed fee, does not accept commissions for sales above the guarantee, and provides the dealership a refund or [...]

By |2019-03-11T12:02:46-04:00September 23rd, 2018|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Digital Marketing, Local Business Marketing, Local Marketing, Marketing, SmartOne|Comments Off on SmartOne for Auto Dealership Marketing To Local Consumers
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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.