Since we know people are entering websites through interior pages, have you considered how that affects your website flow? Let's start with the question have you considered that your home page is not the only entryway to your Web site? In fact, visitors may never even view your home page, but instead, may access your site through its interior pages. This reality must impact your internal Web site marketing strategy, your call to action on all pages, as well as your website flow to meet your business objective.
Technical Marketing is the process of insuring your website, your web pages, and the web server all work together. You would be wrong to think this is search engine optimization (SEO). While SEO is a part of Website Technical Marketing, there is more work than meets the eye