Content Marketing is the marketing involves the creation and sharing of media, publishing, and distribution of content in order to inspire prospects, gain customer loyalty, and acquire customers. Content marketing is not about selling, rather on simply communicating with customers and prospects. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The essence of this content strategy is the belief that if businesses deliver consistent, ongoing valuable information to buyers, they ultimately reward them with their business and loyalty.
A noticeable change in social media marketing is the overuse of automation tools like Hootsuite or SocialOoomph. Businesses have turned social media automation into something that seems to resemble broadcast radio. Posting large volumes of tweets and updates happen fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing. Automated postings have inundated social communities to a point that no one is listening anymore. Unfortunately, businesses have overused social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out, in a fast manner, and do so at a low cost. Low cost to these businesses includes low to no labor. Of course, these quick tactics are not effective and do more harm than good. The question we have to ask ourselves is how effective is broadcasting your message in bulk? How effective is it to wait for people to come to you? With every business broadcasting to the social communities, how likely is it for someone to listen on the other end? It is more likely people have become numb to the broadcasts and do not even recognize there [...]