Content Marketing is the marketing involves the creation and sharing of media, publishing, and distribution of content in order to inspire prospects, gain customer loyalty, and acquire customers. Content marketing is not about selling, rather on simply communicating with customers and prospects. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The essence of this content strategy is the belief that if businesses deliver consistent, ongoing valuable information to buyers, they ultimately reward them with their business and loyalty.
On February 26, 2020, SmartFinds Marketing hosted a webinar as part of its Learn from the Pro series. The educational webinar, "How to Increase Sales with the Power of Content Marketing" was created to help businesses discover how content marketing can be a valuable marketing channel to increase sales. Joining SmartFinds Marketing were Gerri Knilans and Jamie Pagett from Trade Press Services. Gerri and Jamie hosted the first half of the webinar, which addressed the scope of content marketing including how to establish the right strategy and develop messages that resonate with targeted audiences. In the second half of the webinar, Melih Oztalay of SmartFinds Marketing shared his knowledge, discussing the importance of content distribution, search engines and other factors for effective content marketing strategy. "The content marketing webinar was successful with great questions like ‘Are there any industries that don’t benefit from content marketing?'", said Melih Oztalay, CEO of SmartFinds Marketing. "We concluded that content, regardless of type, has been around since the beginning of time and is needed by all industries and businesses. We look forward to continuing our Learn from the Pro webinar series in April 2020," added Mr. Oztalay. Content Marketing Benefits The webinar covered topics [...]