On February 26, 2020, SmartFinds Marketing hosted a webinar as part of its Learn from the Pro series. The educational webinar, “How to Increase Sales with the Power of Content Marketing” was created to help businesses discover how content marketing can be a valuable marketing channel to increase sales.

Joining SmartFinds Marketing were Gerri Knilans and Jamie Pagett from Trade Press Services. Gerri and Jamie hosted the first half of the webinar, which addressed the scope of content marketing including how to establish the right strategy and develop messages that resonate with targeted audiences. In the second half of the webinar, Melih Oztalay of SmartFinds Marketing shared his knowledge, discussing the importance of content distribution, search engines and other factors for effective content marketing strategy.

“The content marketing webinar was successful with great questions like ‘Are there any industries that don’t benefit from content marketing?'”, said Melih Oztalay, CEO of SmartFinds Marketing. “We concluded that content, regardless of type, has been around since the beginning of time and is needed by all industries and businesses. We look forward to continuing our Learn from the Pro webinar series in April 2020,” added Mr. Oztalay.

Content Marketing Benefits

The webinar covered topics such as “10 Benefits of Content Marketing,” which include:

  • Promotes brand visibility and name recognition
  • Educates audiences
  • Supports lead generation
  • Increases search engine visibility
  • Establishes thought leadership
  • Develops relationships with audiences
  • Creates loyalty and trust
  • Opens a line of communication through social media
  • Provides value with no strings attached
  • Moves customers through the sales process

Webinar Topics Covered

Additional topics addressed in the webinar include:

  • Top 10 Types of Content
  • Developing Your Content Marketing Team
  • Developing Your Content
  • Content Distribution
  • Google’s Requirements
  • Social Media Marketing and Nurturing Your Content
  • Pro Tips: Best Practices
  • Pro Tips: Owned and Earned Media

Content Marketing Educational Articles

SmartFinds Marketing’s Learn from the Pros webinars are always preceded by educational articles that introduce audiences to key concepts about the webinar’s topic. You can find information about each article below:

Webinar Materials to Download

The “How to Increase Sales with the Power of Content Marketing” webinar and its supporting materials can be viewed online at no charge and with no download requirements:

Previous SmartFinds Learn from the Pros webinars can be found at GoToStage’s SmartFinds Webinars.

For more information about SmartFinds Marketing digital marketing agency, learn more at:

Accept the Content Marketing Strategy

Your content marketing strategy will include educational articles, videos, and webinars to answer specific questions your target audience has and provide them with the answer they are seeking. Content Marketing is educational generating trust in your brand, products, and services. This marketing channel generates the quality and right website visitors who will convert to a sale rather than bounce out of your website.

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