JC Penney engaging in black hat SEO techniques in which thousands of unrelated web sites in the retail industry were linking JCPenny.com. The process was done by linking very specific keywords in a manner that was cheating their way to the top of Google.
Bloomfield Hills, Michigan, November 12, 2009 - SmartFinds Internet Marketing has launched a aticle directory service website. Content is King in the digital marketplace, particularly for the search engines. In order for the search engines to provide users a response to their request there has to be content that is indexed from web pages. This has been true since the commercialization of the Internet in the early 1990's and is more important today for a business to raise the awareness of their website using content as a means of promotion. SmartFinds Internet Marketing provides corporations with complete digital marketing solutions. CEO Melih Oztalay has thirteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. "Content marketing is not only about the text copy on your website, but also the distribution of this content throughout the digital marketplace" said Oztalay. "Our article marketing directory is a depository to authors, webmasters, and business owners to place their articles, editorials, white papers, and news releases. This will benefit the business by increasing their link popularity and drive traffic from more than just search engines." SmartFinds Directory can be found at http://www.smartfindsdirectory.com/ will help [...]
Is Twitter a good long term content marketing tool? Since postings on Twitter are eliminated over time, then Twitter may not be considered an effective long- term content marketing tool for your Internet marketing strategy. Instead, it might better fall into the category of short-term Internet advertising that is also labor intensive.
How can any company expect to cut through and reach consumers in a meaningful way to become a trusted brand? The answer may seem a bit strange, but to cut through the noise of information you will need more information? Yes, more information! It may seem counter intuitive to fight the noise of information by adding to what’s already out there, but information’s is among the most valuable tools in any marketing strategy.
People who were aged 10, 15 and 20 years old in 1995 are today aged 24, 29 and 34 years, respectively. If we think about today's 24 to 34 year olds, we realize they all grew up with the Internet as an integral part of their life. If we change our paradigm and consider the "Internet boomer" audience as an integral part of our marketing strategy, we will increase the number of prospects our business will reach.
How does the Internet community perceive your business and your website? What is it that you don't know and how can this affect your business? The amount of data available about a company’s Internet presence, brand, Web site, and competitors is staggering. Tapping into this publicly available data is only half the battle.
Is the content you are distributing of interest to the rest of the world? Does it have viral possibilities? Perhaps your strategy is to circulate positive information about your company as a digital public relations tool. Or maybe you're working to promote specific products and services. Whatever your objective, the starting point is the same: research!
The Internet has created an environment in which institutional control of the order of information has been lost. Imagine the transition from several thousand companies once controlling messages through traditional media, to today's expansive communication via several million individuals free to distribute their own information on the Internet.
The volume of content in the digital marketplace has been growing exponentially over the past few years. Individuals, social communities and businesses are all discovering how powerful content, article and news press release writing can be as part of their digital marketing efforts. Still, it can be challenging to find staff with time to physically manage the process of developing and distributing content about your business. This may leave you wondering, "Who really has time for content distribution?" This discussion helps identify reasons why finding time for content development distribution truly matters.
Reflecting over the first quarter of 2009, I’ve spoken with small business owners, medium business owners, large global business leaders, brand managers, entrepreneurs, agency VPs, PR experts, client marketing executives, adverting executives, social media gurus, writers/bloggers and of course - IT and technical wizards - who all are energized and thirsty to move the needle forward.