Creative Design

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The Power of Website Design And Conversion Rate Optimization

Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]

How New Website Design Requirements are Important for Sales

User Experience (UX) and User Interface (UI) are very important to website design. The design principles which UX and UI are based on can be traced as far back as the 1940s. As workplace computers exploded in the early 1990s, UX and UI became an important element for designers. Since the start of the commercial Internet in 1989, we have seen technology progress and the graphic design industry become very specialized. This is not too different from the medical industry with doctors specializing in different segments of health. Graphic designers separated out between digital and traditional graphic design. Digital graphic designers continued to become more specialized with UI Design, UX Design, web design, visual identity, marketing, and advertising design, and the categories continue to grow. As we fast forward to 2020, website design trends have become more diverse. We are seeing design work changes that include typography, color combinations, retro-style designs, line art, geometric design, liquid design and much more. While these design trends fall into the category of graphic design, there are some types of design trends that are focused in broader categories that include: Micro Animation Organic Shapes Color to Evoke Emotions Thumb Friendly Mobile [...]

Webinar: Creative Design Increases Sales! Learn from the Pros Webinar Series

Welcome to the SmartFinds "Learn from the Pros" Webinar Series. Join this free Live Website Design and Creative Webinar to increase your sales on Wednesday, April 29, 2020, at 2:00 PM EST The webinar will be presented by SmartFinds Marketing and Drive Creative Agency. Do you understand how important creative design impacts leads and sales from your website? WEBSITE DESIGN QUESTIONS TO ASK YOURSELF Are you getting the sales from the volume of people visiting your website? Do you understand color theories, font usage, page space usage, or how to use dark mode design? Do you understand what is causing your website to not generate more leads and sales? Do your calls to actions have the necessary creative design to generate interest? Do you understand how Conversion Rate Optimization can help you increase your leads and sales? WEBSITE DESIGN WEBINAR WILL DISCUSS Mobile First design theory Understanding color theory User triggered animations Understanding your calls to actions Understanding how to measure your conversation rate How to use conversion rate optimization to improve your lead and sales results WEBSITE DESIGN WEBINAR WILL COVER: How creative website design impacts your lead and sales results The concepts of creative design theories to [...]

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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.