As we continue our LinkedIn Marketing series, we are going to learn and simplify the use of your company page. Before you can use the company page option in LinkedIn you need a personal profile, which you can learn more about in last week’s article “LinkedIn Marketing Series: Managing Your Profile and Updates“.
Image Source: LinkedIn.com
The relationship you have between your business and your customers has become more important than ever. How you present your company to you prospects, clients, and partners is equally important to development and maintain relationships. Brand marketing of your business is not about advertising tasks as much as it is about marketing process activities using engaging and informative information.
This is about showing your authority and knowledge to your customers to earn their attention. Does this take more time and energy on your part? Absolutely. You’re in this for the long haul. Besides buying ads, email lists, or hoping for a miracle is not what will pull quality people toward your company for long term success.
This is about your sharing your knowledge, your website information, industry topics and more. The reality is people tune out promotional messages in favor of useful and engaging content. By pursuing a sharing strategy you are building relationships and LinkedIn is the largest professional community to help you build these relationships.
Managing Your LinkedIn Company Page
Your LinkedIn company page helps not only LinkedIn members learn about your business. Your company page is indexed by Google and will show up in Google search results based on searches for your company name. Once you have shared information on your company page and Google learns more about the words about your company, your LinkedIn company page can show in search results for people searching for those words.
Your company page will raise brand awareness and educate potential customers on your products and services. Additionally you have the option of posting job opportunities to find employees.
Let’s get started! The below information assumes you have a personal profile and you are logged into your LinkedIn account.
- Step 1: Go To LinkedIn
Go To: LinkedIn Company Pages and click the “Get Started” button in LinkedIn.
- Step 2: Add Your Company
Enter your company name, your email address and confirm you are an authorized representative.
- Step 3: Check Your Email
Follow the instructions you receive in your email to complete your company profile information.
- Step 4: Edit Your Company Profile
The below information is for our company and shows the basic information LinkedIn is asking from you to setup your company profile. Additional information you can submit for your company page includes:
- Company Locations
- Designated Administrators (if you want your staff to help out)
- Recruiting Posters
- Company Page Image Banner
- Your Logo
- Company Specialties
- Featured Groups
Once you have completed the information you can click the “Publish” button to have your company page associated to your account and be available to everyone else. Remember, you can always come back and add more information or edit information later.
Read more from this article at Web Marketing Today’s, “Using LinkedIn Company Pages for your Local Business“.