3 Important LinkedIn Tools Your E-Commerce Business Needs

If you think LinkedIn Tools is only for business-to-business networking then you need to get better acquainted with LinkedIn for e-commerce. There is more to LinkedIn than resumes and people seeking for jobs. Granted LinkedIn isn't necessarily about direct sales. Consider expanding your network, opening up new opportunities and letting Google gather more information about the products on your e-commerce website. Let’s start with the basics. LinkedIn (NYSE: LNKD) operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are joining LinkedIn at a rate of more than two new members per second. Sometimes we need to overcome old information and adjust our perspectives in order to understand if new developments can benefit us. In the past couple of years, LinkedIn Tools have enhanced the services available to companies and members. These LinkedIn Tools include integration of Sales Navigator, Slideshare, Learning for skills, and Talent Solutions for companies. Understanding How To Use LinkedIn Tools For Your LinkedIn Company Page Your LinkedIn Company page raises brand awareness, provides updates about your company, promotes career opportunities in your company; educate potential customers on your products and services. Additional information includes links to your [...]

By |2018-08-31T08:11:12+00:00October 11th, 2016|Digital Marketing, Internet Marketing, LinkedIn Marketing, Marketing, Practical Ecommerce, Smartfinds|Comments Off on 3 Important LinkedIn Tools Your E-Commerce Business Needs

Will You Use LinkedIn Hashtags For Business Marketing?

LinkedIn Hashtags! The buzz in the digital marketing industry is about LinkedIn announcing they now will support hashtags in Posts! Ok, so, the truth is they are going to support hashtags, again. This will change how businesses can get their message out in a powerful way. LinkedIn members will now have the ability to search content within LinkedIn giving 450 million people the ability to share topics, thoughts, expertise related to the world of business. Millions of professionals use LinkedIn to share their knowledge, expertise, and experiences across different industries and topics from all over the world. LinkedIn hashtags from LinkedIn posts will give you the ability to tap into this knowledge at your fingertips using your mobile device. LinkedIn's new content search on the LinkedIn mobile app will allow mobile users to click a hashtag to search a topic. This will give them the opportunity to find relevant articles published on LinkedIn Posts LinkedIn Hashtags For Mobile Devices At the moment the functionality is only available for mobile devices and in English. LinkedIn does plan on expanding the functionality across the globe. If you’re on your desktop device and see a hashtag you cannot click it. While this limiting [...]

By |2018-08-31T08:14:18+00:00August 27th, 2016|LinkedIn Marketing, Marketing, Smartfinds, Social Media Marketing|Comments Off on Will You Use LinkedIn Hashtags For Business Marketing?

LinkedIn Marketing Series: Effectively Using Your LinkedIn Company Page

As we continue our LinkedIn Marketing series, we are going to learn and simplify the use of your company page. Before you can use the company page option in LinkedIn you need a personal profile, which you can learn more about in last week's article "LinkedIn Marketing Series: Managing Your Profile and Updates". Image Source: LinkedIn.com The relationship you have between your business and your customers has become more important than ever. How you present your company to you prospects, clients, and partners is equally important to development and maintain relationships. Brand marketing of your business is not about advertising tasks as much as it is about marketing process activities using engaging and informative information. This is about showing your authority and knowledge to your customers to earn their attention. Does this take more time and energy on your part? Absolutely. You're in this for the long haul. Besides buying ads, email lists, or hoping for a miracle is not what will pull quality people toward your company for long term success. This is about your sharing your knowledge, your website information, industry topics and more. The reality is people tune out promotional messages in favor of useful and engaging [...]

LinkedIn Marketing Series: Managing Your Profile and Updates

LinkedIn has become the world's largest business network with 300 million members in over 200 countries around the world. Officially launched in 2003, LinkedIn has successfully connected the world's professionals to each other and grown to include sections like your personal profile, company profiles, connections with other people from around the world, jobs, groups, education and LinkedIn's own publication called Pulse. Just as much as consumers local shopping habits have changed over the years, the same holds true in being a successful marketer of your business. This is less about being technology savvy as much as being savvy using social communities. Expecting change, adapting to the change and adopting the changes to your business marketing activities is the way to being competitive and meeting your marketing objectives in today's world. If you're thinking LinkedIn is only for business to business and that you won't get customers, you may want to consider the value of your LinkedIn personal and company profiles as they relate to validating you through Google search results to your customers. The value of maintaining your business presence through LinkedIn goes beyond the LinkedIn community. Using the sections of LinkedIn is probably more about understanding what they are [...]

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