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Amazon Stores can empower their brand by making the UX and UI a faithful shopping experience to increase their sales. Amazon Prime Day has become one of the most lucrative shopping days of the year. The retail industry is beginning to believe that Amazon Prime Day could become more popular with consumers than Black Friday or Cyber Monday. Amazon Prime Day 2020 is scheduled for September 2020, though the exact date is still to be announced. Usually, Prime Day has been the second Tuesday in July. However, due to the emergence of this year’s pandemic, the date was moved to September. Amazon anticipates this date to be more beneficial to a wider audience. The announcement of Prime Day has been a secret until about a week to the date. However, the expectations are the date will be leaked well in advance so retailers can take advantage of the sales day. Prime Day is mostly an Amazon-only sales event that lasts 24 hours. This is different from Black Friday or Cyber Monday where the sales events are retailer sales. As anticipated, retailers tend to run their own sales events at the same time as Amazon’s Prime Day. Given the widespread revenue [...]