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Articles are a written work published in a print or electronic medium. Articles may be for the purpose of propagating news, research results, academic analysis or debate. Articles are usually on a well-defined topic or topics that are related in some way, such as a factual account of a newsworthy event. The writer of a well-written article is seen as objective and showing all sides to an issue. The sources for a news story should be identified and reliable. The technique of show, don’t tell is applied. For the news story, details and elaboration are evident in the body of the news story and flow smoothly from the lead. Quotes are used to add interest and support to the story. Most news stories are structured using what is call an inverted pyramid. A featured article will follow a format appropriate for its type. In a news story, the introductory paragraph includes the most important facts and answers the questions: who, what, where, when, why and how.

How To Boost Your Retail Sales On Amazon Prime Day 2020

Amazon Stores can empower their brand by making the UX and UI a faithful shopping experience to increase their sales. Amazon Prime Day has become one of the most lucrative shopping days of the year. The retail industry is beginning to believe that Amazon Prime Day could become more popular with consumers than Black Friday or Cyber Monday. Amazon Prime Day 2020 is scheduled for September 2020, though the exact date is still to be announced. Usually, Prime Day has been the second Tuesday in July. However, due to the emergence of this year’s pandemic, the date was moved to September. Amazon anticipates this date to be more beneficial to a wider audience. The announcement of Prime Day has been a secret until about a week to the date. However, the expectations are the date will be leaked well in advance so retailers can take advantage of the sales day. Prime Day is mostly an Amazon-only sales event that lasts 24 hours. This is different from Black Friday or Cyber Monday where the sales events are retailer sales. As anticipated, retailers tend to run their own sales events at the same time as Amazon’s Prime Day. Given the widespread revenue [...]

By |2020-07-01T12:05:12-04:00June 30th, 2020|Amazon Marketing, Articles, Digital Marketing, General, Internet Marketing, Marketing, Smartfinds|Comments Off on How To Boost Your Retail Sales On Amazon Prime Day 2020

Learn How To Convert Website Traffic Using Creative Design in Free Webinar

Birmingham, MI, April 27, 2020 - SmartFinds Marketing and Drive Creative Agency to host a free webinar on Wednesday, April 29, 2020, at 2 p.m. EST on “How to Use Website Design to Increase Sales.” This online learning webinar is part of SmartFinds Marketing’s “Learn from The Pros” webinar series which aims to help educate businesses about digital marketing related topics. The subject matter will reveal how businesses can use creative design trends and strategies to convert more website visitors to leads and sales. Webinar Discusses Website Design Stats According to “Essential Web Design Stats for 2020” from HubSpot 93% of people have left a website because it didn’t display properly on their device. Approximately 90% of people have left a website because it was poorly designed. About 93% of people have left because a website didn’t load quickly enough. Website visitors’ tolerance for poor design and slow performance is low, with more than 9 out of 10 website visitors admitting they won’t stay. “It’s about taking an analytical approach that helps drive the right strategy and then the execution speaks for itself. Brands that develop a good strategy and execute well, just win,” says Dan Dulka, Managing Partner at [...]

The Power of Website Design And Conversion Rate Optimization

Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]

Melih Oztalay Responds to Pandemic: Not Time To Cut Marketing Budget

Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, Michigan, joined the team from M2 TechCast on Monday, March 30, 2020, to discuss digital marketing during the time of the coronavirus pandemic. Melih is suggesting that cutting your digital marketing and advertising spend during the pandemic is not a good idea. "You want customers to know you will be there for them when social distancing ends", he said. He added "it is important to stay ahead of your competition, keep your brand alive, and gain the marketplace's trust during these times". Listen to the radio show below.   The global economy is in decline due to the coronavirus pandemic. Millions of people are forced to work from home, businesses have moved to work remotely, and there is an expected fear in business owners to pull their digital marketing and advertising budgets. The mounting fear along with the relentless bombardment of this single-focused news topic automatically forces a business to go into survival mode during this state of emergency. Pulling back your digital marketing and advertising budget seems like a natural reaction. This, in turn, will allow you to pull back from your day-to-day operations. So, it seems. This fear-based [...]

By |2020-04-05T19:15:21-04:00April 5th, 2020|Advertising, Articles, Digital Marketing, Internet Advertising, Internet Marketing, Marketing, News and Events, On The Air Podcast, Smartfinds|Comments Off on Melih Oztalay Responds to Pandemic: Not Time To Cut Marketing Budget

How New Website Design Requirements are Important for Sales

User Experience (UX) and User Interface (UI) are very important to website design. The design principles which UX and UI are based on can be traced as far back as the 1940s. As workplace computers exploded in the early 1990s, UX and UI became an important element for designers. Since the start of the commercial Internet in 1989, we have seen technology progress and the graphic design industry become very specialized. This is not too different from the medical industry with doctors specializing in different segments of health. Graphic designers separated out between digital and traditional graphic design. Digital graphic designers continued to become more specialized with UI Design, UX Design, web design, visual identity, marketing, and advertising design, and the categories continue to grow. As we fast forward to 2020, website design trends have become more diverse. We are seeing design work changes that include typography, color combinations, retro-style designs, line art, geometric design, liquid design and much more. While these design trends fall into the category of graphic design, there are some types of design trends that are focused in broader categories that include: Micro Animation Organic Shapes Color to Evoke Emotions Thumb Friendly Mobile [...]

By |2020-03-30T17:29:05-04:00March 30th, 2020|Articles, Creative Design, Digital Marketing, General, Internet Marketing, Marketing, Smartfinds, Webinar, Website Development|Comments Off on How New Website Design Requirements are Important for Sales

How Content Marketing Became King To Increase Your Revenue

In content marketing, you may have heard that "Content Is King" on the Internet. The statement is 100% accurate and was made famous by Bill Gates in 1996. His writings about content continue to be true today. Bill Gates states, "Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products - a marketplace of content." The reality remains that the company with the most content and backlinks to their website wins over their competition. The "backlinks" portion is significant. Developing and writing content is only the first step. Where and how to distribute your content is even more important. You want to find distribution points that allow for engagement and viral re-distribution. Content Marketing is one of the key activities in your Inbound Marketing Strategy. You will want to prepare a plan that incorporates inbound marketing as part of your marketing communications. The Residual Value of Content Marketing Advertising only works when there is a budget for ads to run. When the money is no longer there, there is no residual value to the money spent. You have to continue spending money on a disruptive type channel to see results. A disruption many netizens [...]

Improve Your Website Performance and Technologies in 2020

As we head into 2020, many changes have taken place in the world of digital marketing and website performance. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. You will find many topics in this article that talk about change. It is important for businesses to not fight these changes. The 4 A's of Digital Marketing include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes. Are you ready and able to roll with the changes? Separating Your Website’s Performance Services A website has many services in order for it to live on the Internet’s world wide web (WWW). The Registrar, Domain Name Services (DNS), Hosting Provider, E-Mail, E-Commerce, Content Delivery Network (CDN) to name a few important segments used by most businesses. Each of these segments has become its own science, technology, process, and service. To that end, decentralizing your website’s services to separate service providers would improve your website’s performance and security. At the same time, you will reduce the risk of one area affecting another. It is time to re-think how [...]

Marketing Agency and Services for Businesses To Achieve Success

Your marketing agency source for all things digital. At Smartfinds Marketing, we take a rational approach to an irrational medium. Our marketing agency has extensive experience and knowledge in many segments of the digital marketing world. Our innovative combination of knowledge, experience, and business intellect attract diverse and sophisticated team members, partners, and clients. We have been in the advertising and marketing industries since 1987 and our experience on the Internet goes back to 1994. We have a unique understanding of the technical implementations of Internet technology and being able to apply it to Marketing Processes and Strategic Activities. We have a team that includes project managers, writers, creative developers, technical developers, and advertising and marketing specialists. We use innovation, creativity, imagination, and resourcefulness to achieve business goals set by our clients. Our business segments and competencies include Research, Strategy, and Planning; Creative Development; Technical Development; Inbound Marketing Strategies; Organic Marketing; Content Marketing; Social Media Marketing; Digital Advertising; Local Ecosystem Marketing; Management, Measurement, Analysis, and Interpretation. We invite you to join our team. Let's accomplish goals, exceed expectations, and achieve success together.   We collaborate with complimentary industry partners. Here are a few you will find [...]

By |2020-03-30T15:40:52-04:00July 9th, 2019|Articles, Content Marketing, General, Internet Advertising, Internet Marketing, Local Marketing, Marketing, Research Strategy Planning, Search Engine Optimization, SEO, Social Media Marketing|Comments Off on Marketing Agency and Services for Businesses To Achieve Success

Improve Your Website Conversions For Increased Sales

Website conversions has become a key topic for businesses. Competition is continually on the rise, and at a faster pace than ever. Converting website visitors to leads or sales has increasingly become a problem for many companies. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability, and other inbound marketing strategies in order to drive more free traffic to their website. Consider website conversions are a part of your strategy. Do you want to drive more traffic, or convert the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. By using the results in Google Analytics and Google Search Console, it is possible to affect website conversion changes. It is not a matter of reporting or analysis. Instead, you can examine and interpret multiple data points to see what patterns and trends emerge. Ask yourself these basic questions: How much traffic am I getting to my website? How much of this traffic is free, paid, or from referral websites? What is my bounce rate for the website vs. from individual sources? What does the traffic [...]

By |2020-05-24T09:49:59-04:00June 3rd, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Improve Your Website Conversions For Increased Sales

Proven Ways To Increase Your Website Conversion

Let’s face it. Competition has been continually on the rise and at a fast pace. Converting website visitors to leads or sales has increasingly become a problem for many businesses. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability and other inbound marketing strategies in order to drive more free traffic to their website. How about considering website conversion. The question I keep asking is if it is a matter of driving more traffic or a matter of converting the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. Using the results in Google Analytics and Google Search Console it is possible to affect website conversion changes. It is not a matter of reporting or analysis, rather an interpretation of the multiple data points. What are the patterns and trends based on different time frames? We have to start with some basic questions. How much traffic are we getting to the website? How much of this traffic is free, paid or from referral websites? What is our bounce rate for the website vs. from individual [...]

By |2020-07-01T15:28:13-04:00May 28th, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Proven Ways To Increase Your Website Conversion