Articles are a written work published in a print or electronic medium. Articles may be for the purpose of propagating news, research results, academic analysis or debate. Articles are usually on a well-defined topic or topics that are related in some way, such as a factual account of a newsworthy event. The writer of a well-written article is seen as objective and showing all sides to an issue. The sources for a news story should be identified and reliable. The technique of show, don’t tell is applied. For the news story, details and elaboration are evident in the body of the news story and flow smoothly from the lead. Quotes are used to add interest and support to the story. Most news stories are structured using what is call an inverted pyramid. A featured article will follow a format appropriate for its type. In a news story, the introductory paragraph includes the most important facts and answers the questions: who, what, where, when, why and how.
- The Power of Website Design And Conversion Rate Optimization GalleryArticles, Creative Design, Digital Marketing, General, Internet Marketing, Marketing, Research Strategy Planning, Search Engine Optimization, SEO, Smartfinds, Website Development, Website Marketability
Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]