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Articles are a written work published in a print or electronic medium. Articles may be for the purpose of propagating news, research results, academic analysis or debate. Articles are usually on a well-defined topic or topics that are related in some way, such as a factual account of a newsworthy event. The writer of a well-written article is seen as objective and showing all sides to an issue. The sources for a news story should be identified and reliable. The technique of show, don’t tell is applied. For the news story, details and elaboration are evident in the body of the news story and flow smoothly from the lead. Quotes are used to add interest and support to the story. Most news stories are structured using what is call an inverted pyramid. A featured article will follow a format appropriate for its type. In a news story, the introductory paragraph includes the most important facts and answers the questions: who, what, where, when, why and how.

Lean Thinking in Construction Processes – Part 1

The popular belief is that “Lean” is a tool that is only used to enhance a “manufacturing” process. Its suitability in food, health, service, government, sales, among other business enterprises has for long been perceived as inappropriate and misaligned, to say the least. However, it appears Lean Thinking can be quite successful in such enterprises if the recent results are anything to go by. The construction industry, which includes building and facility development as well as shipbuilding have for long steered clear of the Lean initiative. It is, however, emerging that it is about time we started exploring how Lean Thinking can be successfully applied in these business enterprises. At Lean Learning Center we had the privilege of engaging with a luxury yacht manufacturing company. The company would complete 2-6 custom-made luxury yachts in a year for a small select global market. We were to help them in reducing costs through enhancing labor efficiencies of over 400 shipbuilding workers. We were to help them deliver the ships in time as well. Cost of Waiting The cost of waiting emerged as the number one enemy of productivity and efficiency inevery segment. Lean Thinking found its importance during the assembly process design. [...]

By Holly Cunningham|2019-02-20T15:20:07+00:00February 20th, 2019|Articles, Lean Learning Center|0 Comments

The Jaguar F-Pace Continues its Legacy of Excellence

In the luxury SUV market, it doesn’t get much better than the Jaguar F-Pace. If you’ve been shopping around for your next vehicle, this is one you should definitely take note of. After all, many prestigious awards have. In 2017, the Jaguar F-Pace was honored with the Car of The Year award at the New York International Auto show. That’s an honor we don’t take lightly, and we’d love to show you why this SUV is worthy of its impressive accolades. The Jaguar reputation reaches new heights Stunning design inside and out also help to make the Jaguar F-Pace memorable. Whether you’re driving or just along for the ride, it’s designed to be both comfortable and practical. In terms of design, Jaguar knows what it takes to impress. Upgrade to the quilted Winsor leather for an extra touch of class. The F-Pace SUV has spacious seating for up to five. For those who want the ultimate performance and luxury experience, step up to the incredible SVR trim. A 550 horsepower, supercharged V8 engine powers the F-Pace at this trim level, giving you incredible performance with a sophisticated interior. This trim is all new for the 2019 model year. New updates [...]

By Holly Cunningham|2019-02-20T13:54:36+00:00February 20th, 2019|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Holmes Auto Group|0 Comments

Find Your Next Jaguar and A Great Deal at Our Impeccable Timing Sales Event

If you’re looking for your next Jaguar, there’s never a better time to act than the Impeccable Timing Sales Event. You’ll find great deals across our showroom and lineup, and chances are there’s an offer on the model you’ve been looking for. From our versatile F-Pace and E-Pace SUVs to our sporty XJ and XF sedans, your Jaguar favorites are available with incredibly affordable financing options and even a few lease specials. Visit us today and take a test drive to experience these incredible vehicles and all their cutting-edge features in action. Lots of lease specials to get the car you want For those looking to lease, we’ve got great deals during this sales event. You’ll enjoy affordable monthly payments on vehicles like the XE sedan starting at just $299 per month. You’ll also find great deals on SUVs like the F-Pace for $459. The F-Pace is both versatile and luxurious, making it the ideal SUV for your family’s lifestyle. And at a price you can’t beat, now’s the time to make a move. The E-Pace is available with an attractive lease offer for a limited time. Lease your new E-Pace S P250 from just $439 per month. This model [...]

By Holly Cunningham|2019-02-19T17:08:32+00:00February 19th, 2019|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Santa Barbara Auto Group|0 Comments

Get A Deal on Your Next Acura with Our President’s Day Celebrate & Save Sales Event

There’s never a better time to act on that new Acura you’ve been considering. During our President’s Day Celebrate & Save Sales Event, you’ll find great deals on models across our lineup. Incredible lease offers like never before During this sales event, we’re offering sales for those looking to lease or buy. However, some of our best deals are leasing specials, and we’re offering some great incentives. The comfortable yet capable Acura TLX is now as low as $299 per month for 36 months. This is a lease both you and your budget will enjoy. The TLX appeals to both your everyday needs as well as your urge for something sporty. We also have great lease specials available on the ever-popular Acura RDX. The RDX starts at $379 per month–a great deal for an SUV as versitile as this one. We’ve got special pricing on the sporty ILX and MDX as well. If you’re looking to lease your new Acura, now is a great time to score a deal. Visit us today to check out these great models and see what incentives we have for you. Get a deal on the fun-to-drive crossover everyone’s after The Acura MDX SUV is [...]

By Holly Cunningham|2019-02-08T10:51:24+00:00February 8th, 2019|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Santa Barbara Auto Group|0 Comments

Discover the New Honda Passport SUV in 2019

Honda is adding to its SUV lineup with the introduction of the new SUV, the Passport. These new SUVs will be hitting dealership showrooms in 2019, so if you’ve been looking for a new SUV, this is one to see. The Passport will be a two-row, five-passenger SUV. While it may look similar to Honda’s larger Pilot (after all, it is built on the same platform), this model is about 6 inches shorter. It’s also slated to have about 41 cubic feet of cargo capacity, about 10 cubic feet more than Nissan’s competing Murano. The Ideal SUV for Your Active Lifestyle Other available features put it ahead of the competition, with lots of technology and connectivity features that will surely impress. Available wireless phone charging, Android Auto and Apple Carplay integration and built-in navigation will help make your everyday life just a little bit easier. The Passport also has everything you need for a relaxing and comfortable ride. You’ll enjoy available features like a sunroof, heated and ventilated front seats and even a heated steering wheel. In the cargo space, you’ll have convenient underfloor storage bins, which are even removable and washable to minimize mess. All-wheel drive is available, while it’s [...]

By Holly Cunningham|2019-02-07T15:53:48+00:00February 7th, 2019|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Holmes Auto Group|0 Comments

The Refreshed Porsche Macan Is Here for 2019

Porsche’s smaller SUV option, the Macan, gets an update for its 2019 model year. For this year, you can expect to see some new engine options, as well as a bit more power. In terms of cosmetic changes, you’ll see some significant updates as well. New V6 engine options will give the Porsche Macan more power than ever before. The Macan S will be powered by a twin-turbo V6, providing around 440 horsepower. All options are paired with a seven-speed automatic transmission. Enjoy more power than ever before with this new engine option and several others. It’s going to be more fun to drive than ever before, with Porsche Active Suspension Management giving it an extra boost in stability and ride management. This helps you get the sporty handling experience you’d expect, with the versatility you expect out of an SUV. Updated design that’s made to impress You’ll also notice an updated, more modern look with the Macan. New LED headlights bring more light and a sleek, modern look. The rear has been redesigned as well, adding rear an LED taillight strip reminiscent of those seen on the Panamera and Cayenne. Inside, you’ll enjoy a larger nearly 11-inch touchscreen infotainment [...]

By Holly Cunningham|2019-02-07T15:50:59+00:00February 7th, 2019|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Santa Barbara Auto Group|0 Comments

Arriving Soon: The All-New 2020 Mercedes-Benz GLE

Look forward to the entirely new 2020 Mercedes-Benz GLE SUV. This redesign is bringing some major changes inside and out, introducing the latest in luxury. Inside, the GLE starts by bringing out the latest technology available and pairing it with an exceptional interior. Expect to be greeted by the GLE’s user-friendly interface and charmed by conveniences like the artificial intelligence integration that learns your preferences and wants, as well as Intelligent Voice Control to make giving your car commands simpler than ever. This new generation of GLE will also include many driver assistance options, from attention assist to driver assistance designed specifically to ease the annoyance of being stuck in traffic. With some of the most advanced safety technology on the roads, the GLE aims to take driving to a new level. Appealing to the senses, inside and out It’s configured to be both comfortable and spacious, with ergonomic details that go beyond the driver’s seat. The new GLE has a bigger wheelbase than its previous iterations, meaning you’ve got more space for passengers and cargo. In terms of performance, you’ll have your choice of two engine options to suit your needs. Choose between an efficient turbo four-cylinder or a [...]

By Holly Cunningham|2019-02-06T09:36:23+00:00February 6th, 2019|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Holmes Auto Group|Comments Off

Jaguar designers combine vintage luxury with modern functionality in the Jaguar E-Type Zero

Jaguar keeps the iconic vintage model appearance alive in its upcoming model E-Type Zero Jaguar is going back to the future with an electrified E-type model. The model E-Type Zero replicates some of the features of the 1960’s. The designers have created a self-contained modular electric powertrain that has the same dimensions and physique as the original engine and transmission. The 40.0-kWh battery pack is similar to the battery pack in the Range Rover P400e plug-in hybrid, with twice the amount of cells and improved energy. It sits alongside a compact 295-hp electric motor. This area is where the four-speed gearbox once sat. Jaguar unveiled the prototype of the E-Type Zero at the Quail, a Motorsports Gathering at the Monterey Car Week earlier this year. The pure energy from the E-Type Zero is sure to turn heads once seen blazing through the streets of Santa Barbara. Jaguar Santa Barbara is proud to be a Jaguar authorized dealer and invites you to stop in ask about the futuristic, yet classic style E-Type Zero along with current models available in the Jaguar lineup. Jaguar director boasts about the classic car with modern styles in the Jaguar E-Type Zero The Jaguar Land Rover [...]

By Holly Cunningham|2019-02-06T09:32:59+00:00February 6th, 2019|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Santa Barbara Auto Group|Comments Off

Dr. Sarah’s Blog Talk Radio Show with Simla Ozsezgin February 11

Tune in on February 11th at 6 pm for Dr. Sarah’s Blog Talk Radio Show with SPECIAL GUEST SIMLA OZSEZGIN The Dr. Sarah Blog Talk Radio Show is a 30-minute variety show that encourages and empowers people to live their life in a conscious way. Each episode is unique unto itself, covering a number of different topics and ideas that are fueled by the questions of the listeners as well as by the guests that are brought on the show. As the host, Dr. Sarah not only touches upon ways to actively live consciously, she also provides a variety pragmatic tools and techniques that listeners can take with them and use in their daily life. The show provides a virtual venue where people can come, be and receive a variety of different pragmatic tools and information that allow them to have greater access to conscious choice and possibilities as well as change and contribution. LISTEN HERE: http://www.blogtalkradio.com/drsarahbrotsky About Simla Ozsezgin: Simla Ozsezgin was born and raised in Istanbul, Turkey. At age 4, she started taking ballet classes, later on including modern dance. After she completed Royal Academy of Dance and National school of art, she dedicated her life to teaching various [...]

By Holly Cunningham|2019-02-06T09:29:02+00:00February 6th, 2019|Articles, Dr. Sarah Brotsky|Comments Off

The Compact Crossover You’ve Been Waiting For

There’s nothing better than a vehicle designed specifically for your needs. The Volvo XC40 understands what you’re looking for in a small crossover, and we can’t wait to introduce you to this fantastic vehicle. Space and amenities you’ll love Inside, you’ll love the abundant convenient storage that’s available. There’s hidden storage underneath the driver’s seat, on the rear cargo area’s convenient shelf, and even in an underfloor compartment in the cargo area. You’ll have space for all of your things, and still have enough comfortable space for all of your passengers. The Volvo also has some nice interior options, from the athletic R-Design package to vivid colored leather. With many options and combinations, it’s easier than ever to make the XC40 your own. Technology that works with you, not against. You’ll love Volvo‘s helpful and intuitive technology. From the easy-to-read 9-inch display to the 12-inch digital driver’s display, you’ll have more than you need to stay informed and in control on the road. Helpful built-in navigation and smartphone integration will help you have all the information you need right at your fingertips. Conveniences are sprinkled throughout this vehicle, and it’s designed to help you make your everyday tasks easier. From [...]

By Holly Cunningham|2019-01-31T12:45:23+00:00January 31st, 2019|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Holmes Auto Group|Comments Off

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