Website Optimization for Search Engines (SEO)

Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the visibility and ranking of a website within the organic search results of internet search engines like Google, Yahoo, Bing, and others.  To accomplish this, we optimize your website for relevant keywords, titles, and key phrases.

It is not enough to just optimize the website as a whole.  Since 2008, Google has implemented relativity algorithms to determine how pertinent a specific webpage is to a keyword search, and will now display the individual page within the organic search results.

Website Optimization for Search Engines

Website Optimization Page-by-Page

Because of this change, individual pages within a website must be optimized for their significant topics in order to be ranked in a keyword search result.  This is known as Per Page Optimization (PPO).  To rank individual pages, search engines like Google look at aspects of each page such as keyword density within the text and inbound links to the page.

The website optimization process is about making modifications to the web pages of your website. These changes might seem like incremental improvements, but when combined with the work across all pages, they have an impact on your website’s performance in organic search results.

As the results from Google Analytics and Google Webmaster Tools come in, additional changes can be made to improve the overall performance of the web pages in the search results. This process improvement is an essential part of your overall web marketing program.

Creating an Effective Call to Action

Once you have a page optimized to show up in Google search results, it is important to consider the following:

  • Is there sufficient information on that page to engage visitors and guide them through the website towards your objective?
  • Do you have a specific call to action on that page that will drive your website objective?

Contact us so we can further assess your specific needs.