Website Linking, Connections and Networking
In 2011, Google created what is known as the Panda Algorithm which ranks an entire website based on its content quality. Google then released the Penguin Algorithm in 2012 to penalize websites that used manipulative techniques to achieve high page rankings including keyword stuffing, link schemes, and posting duplicate content. In this process, the Penguin algorithm evaluates the quality of inbound links to your website. Used in combination, these algorithms help Google recognize high-quality websites that contain relevant, meaningful, and valid content and rank them accordingly.
In addition to providing fresh and engaging content on your website, one of the best ways to achieve a high search ranking within the context of these two important algorithms is to incorporate valid linking strategies.
Types of Website Links
Inbound links include direct links and keyword links from other websites relevant to a specific keyword or phrase. Search engines use the number of inbound links to a website as a significant factor in determining that website’s ranking. A high volume of inbound links and inbound links from authoritative websites increase your popularity and ranking for relevant topics and keywords.
Internal links are links that connect related webpages within your website. Internal links include direct links and keyword links relevant to a specific topic. These links may be located on individual webpages or within blog articles. Search engines will analyze the number of internal links to better understand the relevancy of individual web pages to specific keywords, phrases, and topics.
Links continue to be a benefit as part of the search engine ranking strategy, however, they have diminished in their importance over the years. It is necessary to adopt of process of responsible marketing and seek out links from trusted partners as well as high quality website.
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