How Social Media Changed Branding

PR Newswire ProfNet Connect

Grace LavigneEach week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that none of your friends can answer? Please send it to grace.lavigne@prnewswire.com

Dear Gracie,

I’m interested in tips for branders/advertisers/marketers on how social media is different from traditional media. Are there any tactics we should use specifically for social media vs. traditional media? How do brands become memorable through social media? What makes a brand successful on social media?

Media Minded

For example, social media allows consumers to have access to the ratings and reviews of fellow shoppers, says Melih Oztalay, CEO of SmartFinds Internet Marketing. A study by the e-tailing group and PowerReviews (found on MarketCharts.com) in September showed 6 out of 10 consumers base shopping decisions on the ratings and reviews of others, through social media sites and user-generated content.

Social media allows consumers to receive individual attention from a brand, says Oztalay.

Read more details of How Social Media Changed Branding at:
http://www.profnetconnect.com/gracelavigne/blog/2011/11/02/dear_gracie:_how_social_media_changed_branding

By |2017-01-01T11:35:17+00:00November 5th, 2011|Internet Marketing, New Media|Comments Off on How Social Media Changed Branding
SmartFinds Internet Marketing Logo

Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.