1 min readCategories: Internet Marketing, New MediaTags: , , , , Published On: November 5, 2011

Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. Has there been a question burning in your mind lately, something you’ve been wondering that none of your friends can answer? Please send it to [email protected]

Dear Gracie,

I’m interested in tips for branders/advertisers/marketers on how social media is different from traditional media. Are there any tactics we should use specifically for social media vs. traditional media? How do brands become memorable through social media? What makes a brand successful on social media?

Media Minded

For example, social media allows consumers to have access to the ratings and reviews of fellow shoppers, says Melih Oztalay, CEO of SmartFinds Marketing. A study by the e-tailing group and PowerReviews (found on MarketCharts.com) in September showed 6 out of 10 consumers base shopping decisions on the ratings and reviews of others, through social media sites and user-generated content.

Social media allows consumers to receive individual attention from a brand, says Oztalay.

Read more details of How Social Media Changed Branding at:
http://www.profnetconnect.com/gracelavigne/blog/2011/11/02/dear_gracie:_how_social_media_changed_branding

  • Outsource marketing is a something many businesses need to consider, […]

    Continue reading
  • Continue reading
  • Continue reading
  • Outsource marketing is a something many businesses need to consider, […]

    Continue reading
  • Continue reading