A noticeable change in social media marketing is the overuse of automation tools like Hootsuite or SocialOoomph. Businesses have turned social media automation into something that seems to resemble broadcast radio. Posting large volumes of tweets and updates happen fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing. Automated postings have inundated social communities to a point that no one is listening anymore. Unfortunately, businesses have overused social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out, in a fast manner, and do so at a low cost. Low cost to these businesses includes low to no labor. Of course, these quick tactics are not effective and do more harm than good. The question we have to ask ourselves is how effective is broadcasting your message in bulk? How effective is it to wait for people to come to you? With every business broadcasting to the social communities, how likely is it for someone to listen on the other end? It is more likely people have become numb to the broadcasts and do not even recognize there [...]
Social media marketing for businesses changes daily and is no different to many of the changes occurring in various web marketing channels. Businesses need to change with the times in order to make their marketing communications effectively. Social communities are being inundated with postings from businesses and many of them through marketing automation services. The question is anyone listening anymore? If there is any listening going on, is anyone engaging in a conversation? Big brands may not have this problem, however, the average business spending time and money in social media marketing needs to find ways to make this marketing process more effective. Time has come to stand out from the noise and change how social media marketing is executed. The changes will come in two distinctive areas. The first will be what is being posted and how to prepare the strategy. The second will come in the form of nurturing your social community presences. Understanding The Four E’s Of Social Media Marketing These four E’s can help guide your social community posting to build interactions, discussions and engagement. 1. Educate When posting to social networks it can be difficult to know what to post, or what content is of [...]
How Social Media Changed Branding. Are there any tactics we should use specifically for social media vs. traditional media? How do brands become memorable through social media? What makes a brand successful on social media?
Google Plus Project and the Google Plus One Button will change web marketing by introducing social media as a criteria for SERP of business websites.
Keep Your Personal and Professional Life Separate on Facebook. Facebook tends to be a problem for many people when they start to mix their personal and their business contacts. This is about networking professionally within Facebook and insuring your privacy within social communities.
Is Twitter a good long term content marketing tool? Since postings on Twitter are eliminated over time, then Twitter may not be considered an effective long- term content marketing tool for your Internet marketing strategy. Instead, it might better fall into the category of short-term Internet advertising that is also labor intensive.
The Internet has created an environment in which institutional control of the order of information has been lost. Imagine the transition from several thousand companies once controlling messages through traditional media, to today's expansive communication via several million individuals free to distribute their own information on the Internet.
Reflecting over the first quarter of 2009, I’ve spoken with small business owners, medium business owners, large global business leaders, brand managers, entrepreneurs, agency VPs, PR experts, client marketing executives, adverting executives, social media gurus, writers/bloggers and of course - IT and technical wizards - who all are energized and thirsty to move the needle forward.