A noticeable change in social media marketing is the overuse of automation tools like Hootsuite or SocialOoomph. Businesses have turned social media automation into something that seems to resemble broadcast radio. Posting large volumes of tweets and updates happen fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing. Automated postings have inundated social communities to a point that no one is listening anymore. Unfortunately, businesses have overused social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out, in a fast manner, and do so at a low cost. Low cost to these businesses includes low to no labor. Of course, these quick tactics are not effective and do more harm than good. The question we have to ask ourselves is how effective is broadcasting your message in bulk? How effective is it to wait for people to come to you? With every business broadcasting to the social communities, how likely is it for someone to listen on the other end? It is more likely people have become numb to the broadcasts and do not even recognize there [...]
LinkedIn Hashtags! The buzz in the digital marketing industry is about LinkedIn announcing they now will support hashtags in Posts! Ok, so, the truth is they are going to support hashtags, again. This will change how businesses can get their message out in a powerful way. LinkedIn members will now have the ability to search content within LinkedIn giving 450 million people the ability to share topics, thoughts, expertise related to the world of business. Millions of professionals use LinkedIn to share their knowledge, expertise, and experiences across different industries and topics from all over the world. LinkedIn hashtags from LinkedIn posts will give you the ability to tap into this knowledge at your fingertips using your mobile device. LinkedIn's new content search on the LinkedIn mobile app will allow mobile users to click a hashtag to search a topic. This will give them the opportunity to find relevant articles published on LinkedIn Posts LinkedIn Hashtags For Mobile Devices At the moment the functionality is only available for mobile devices and in English. LinkedIn does plan on expanding the functionality across the globe. If you’re on your desktop device and see a hashtag you cannot click it. While this limiting [...]
Social media marketing for businesses changes daily and is no different to many of the changes occurring in various web marketing channels. Businesses need to change with the times in order to make their marketing communications effectively. Social communities are being inundated with postings from businesses and many of them through marketing automation services. The question is anyone listening anymore? If there is any listening going on, is anyone engaging in a conversation? Big brands may not have this problem, however, the average business spending time and money in social media marketing needs to find ways to make this marketing process more effective. Time has come to stand out from the noise and change how social media marketing is executed. The changes will come in two distinctive areas. The first will be what is being posted and how to prepare the strategy. The second will come in the form of nurturing your social community presences. Understanding The Four E’s Of Social Media Marketing These four E’s can help guide your social community posting to build interactions, discussions and engagement. 1. Educate When posting to social networks it can be difficult to know what to post, or what content is of [...]
LinkedIn has become the world's largest business network with 300 million members in over 200 countries around the world. Officially launched in 2003, LinkedIn has successfully connected the world's professionals to each other and grown to include sections like your personal profile, company profiles, connections with other people from around the world, jobs, groups, education and LinkedIn's own publication called Pulse. Just as much as consumers local shopping habits have changed over the years, the same holds true in being a successful marketer of your business. This is less about being technology savvy as much as being savvy using social communities. Expecting change, adapting to the change and adopting the changes to your business marketing activities is the way to being competitive and meeting your marketing objectives in today's world. If you're thinking LinkedIn is only for business to business and that you won't get customers, you may want to consider the value of your LinkedIn personal and company profiles as they relate to validating you through Google search results to your customers. The value of maintaining your business presence through LinkedIn goes beyond the LinkedIn community. Using the sections of LinkedIn is probably more about understanding what they are [...]
How Social Media Changed Branding. Are there any tactics we should use specifically for social media vs. traditional media? How do brands become memorable through social media? What makes a brand successful on social media?
Keep Your Personal and Professional Life Separate on Facebook. Facebook tends to be a problem for many people when they start to mix their personal and their business contacts. This is about networking professionally within Facebook and insuring your privacy within social communities.
Is Twitter a good long term content marketing tool? Since postings on Twitter are eliminated over time, then Twitter may not be considered an effective long- term content marketing tool for your Internet marketing strategy. Instead, it might better fall into the category of short-term Internet advertising that is also labor intensive.
Distributing content on the Internet about your business is the most important part of your digital strategy. Making sure your content is viral will determine how wide of a net you are able to cast throughout the web. It's not only about content being King, but also how many websites have your business information.
By now, many of us have heard about the Motrin ad that went up on their website this past mid-November. Certainly, the POWER OF SOCIAL MEDIA was unleashed on the Motrin brand with cries of outrage and disgust from their primary audience. Only hours after it launched, due to the huge social media outcry, motrin.com was shut down for nearly a half-day. Although, the company took fast action, this goes to show how companies and brand managers need to be very keen to what is going on, at all times. Social media's influence and broad reach demonstrates how word spreads quickly over connected networks of passionate people – like lighting, it can strike in a flash. Times are indeed changing! Let me back this up with an interesting thought… quoting my colleague Gene Brady, who stated today on Twitter, “Could we be at the end of the Industrial Revolution? I read that since year 2002.. 3 million mfg jobs gone, & yet productivity up 80%!” There sometimes seems to be a gray area of productivity when it comes to social media. If used strategically, it is not only powerful, it is also necessary; Social Media is not going away or [...]