Web Strategy and Planning

The Core of Reaching Success

To guide and develop a strategy for you, we combine market data from a variety of Internet sources.  For example, we no longer need to guess what popular keywords are being searched.  Instead, we can identify top keywords actually being used in online searches and we can track the volume of those searches.

Our research, strategy, and planning services provide a valuable positive return on investment by making the campaign and budget more effective.  Whether you need a website to support your sales staff, to drive new leads, or to conduct online sales and transactions, implementing a comprehensive research, strategy, and planning process will increase your ROI to drive leads and sales or build brand awareness.

Although search engines are important, Google has stated businesses should not rely on search results alone to drive traffic to their websites.  For this reason, we focus on implementing a multi-directional marketing campaign to tap into the full power of the Internet to reach your target market.

Strategy and Planning Segments

Web Research Strategy and Planning

  • Industry Research
    In order to develop a strategy, we need to understand your business, your products, and your services.  This includes learning about your industry, market, and revenue sources.  By understanding these facets of your business, we are able to develop a strategy and a plan to effectively guide your Internet marketing campaign…continue >