Advertising With Pin-Point Targeting
Digital advertising is an important and distinctly unique piece of an overall web marketing strategy. Digital marketing includes many different aspects such as PR, branding, Search Engine Marketing, and digital advertising.
Although it is just one piece of the overall marketing puzzle, digital advertising is an effective way to generate immediate online leads and sales for businesses. We provide comprehensive digital advertising services which include planning, implementing, managing, and optimizing Google AdWords campaigns.
Optimizing Search Engine Marketing (SEM) and Pay Per Click (PPC)
Online advertising correlates with other processes such as Search Engine Marketing. Like digital marketing, Search Engine Marketing (SEM) can be broken down into individual components including Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
SEM essentially began years ago with the advent of Pay Per Click (PPC) advertisements. These still exist today and have paved the way for other SEM strategies. PPC campaigns are one of the most cost-effective online advertising strategies because they allow you to target customers who are actively searching for the products or services you sell. We can also combine and analyze information from your PPC campaign to determine which keywords are most effective for your website’s SEO strategy.