Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? The reality remains that marketing is a strategic multi-channel process and not a task. For this reason alone, using a syndicator is only the beginning and only about managing information. This applies to both small local businesses and multi-location national companies; probably more so for national companies because they don't think of themselves as a local business. The national companies like to keep their marketing and advertising at the national level though, in reality, all business is local. The most compelling reality is the Internet industry, the mobile industry, and consumers are pushing all businesses to focus all their marketing at the store, office, or franchise level. What Is Included In Local Marketing While we could discuss a very long list of topics when it comes to local store, office or franchise marketing, let's focus on topics most commonly known. Local Business Listing Marketing Management This is not a one-time process and includes pin code verification at multiple websites, updating the listings with marketing materials, changing marketing materials consistently, managing duplicate listings, closed locations and much more. Local Business Listing [...]
National companies have been struggling with a significant change to branding, marketing, and advertising that has existed since 2007. The Internet industry, specifically search engines, the mobile industry and consumers, are looking for businesses, products, and services in their area using local search. This puts the need for digital branding, marketing, and advertising to the store, office, franchise, or building level. National companies are not particularly enthusiastic about pushing their branding, marketing, and advertising to the local level due to budgets and the level of work required to manage these activities at the local level. In some cases their ad agencies are avoiding the topic, and in other cases the company's staff is more focused on advertising and less involved with organic marketing. The reality is Google is displaying the Google Carousel of local results very prominently at the top of the search results before advertisers. The map local business listings with the corresponding locations appear along with, most importantly, the customer ratings and reviews with yellow stars that stand out to any local consumer. The Google Carousel is making the local consumer decision making process much easier. Local Store Marketing Factors for Consideration These map listings should be actively [...]
Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]
Consumer Ratings And Reviews Effect On Business And Search Engine Rankings Presented By SmartFinds Internet Marketing And franchisEssentials
Customer Ratings and Reviews webinar will helps businesses understand a new way of managing online reputation and how this can effect search engine rankings of websites and local business listings.
Google Places results which provide local business listing results before national results now received the instant preview feature too and are displayed on the first page of the search results. This is a new functionality that will further encourage and require businesses to take control of their Local Business Listings to insure local customers get the geographic marketing information the business wishes to provide.
Lead generators for local automotive dealership stores are losing their effectiveness and are replaced by local business marketing tools on the web to reach local consumers using local business listings.
The Detroit Metropolitan CVB includes Melih Oztalay of SmartFinds Internet Marketing As Guest Speaker On Customer Ratings and Reviews
The Detroit Metropolitan CVB includes Melih Oztalay of SmartFinds Internet Marketing As Guest Speaker On Customer Ratings and Reviews Management as part of Geographic Marketing for local business marketing.
TiECon Midwest 2010 includes Melih Oztalay of SmartFinds Internet Marketing As Guest Speaker On Internet Local Business Marketing
Birmingham, Michigan - October 29, 2010 (SMARTFINDS INTERNET MARKETING) - Organized by Detroit Chapter of TiE (Talents, Ideas, Enterprise) at The Henry in Dearborn, Mich. on Oct. 28 and 29, 2010, the theme of the conference is Business Karma 3.0 – Create. Connect. Collaborate. Amongst the speakers for the event will be Melih Oztalay, CEO of Birmingham-based SmartFinds Internet Marketing, who will be speaking on the topic of local business marketing using local business listings on the Internet. Additional top notch speakers from all over the world will discuss both technical and general business, including: Dr. Desh Deshpande, chairman of Sparta Group LLC, A123 Systems and other firms P.K. Agarwal, TiE Global Chief Executive Officer David O. Egner, New Economy Initiative executive director; president and CEO, Hudson-Webber Foundation Sandy K. Baruah, president and CEO of the Detroit Regional Chamber Bill Birdsall, president and chairman of MicroMed Cardiovascular Shawne Duperon, Six-time EMMY Award winning producer and networking expert Kanwal Rekhi, managing director, Inventus Capital Partners and Michigan Lt. Governor John D. Cherry Jr. The Internet has created marketing tools since 2007 for businesses that are dependent upon the local market for their revenue. It does not make a difference if the business [...]
Local business listing websites are trying to attract local consumers to use their websites to find local businesses, to rate businesses and to post their reviews. Businesses dependent upon the local market for their revenue need to be aware how local business marketing is achieved with local business listings.
Out The Window Advertising Agency Partners with SmartFinds Internet Marketing on Local Listings Services
Bill Hagen’s Out The Window Advertising partners with SmartFinds Internet Marketing to introduce businesses to the benefits and components of local marketing with local business listings.