Based on my guest appearance on the podcast Abbey the Podcast Lady with host Abbey Graves: “How to Make Your Podcast Discoverable with Omnichannel Podcast Marketing.”

Watch the full conversation with Abbey on YouTube, or listen on Spotify or Apple Podcasts.

Every podcaster eventually runs into the same frustrating problem: the content is good, the guests are strong, but the show isn’t being discovered the way it should be.

In my conversation with Abbey Graves, host of Abbey the Podcast Lady and founder of Abbey Graves Productions, we dug into exactly why that happens — and how to fix it using a practical, sustainable Omnichannel Podcast Marketing framework. Abbey produces and supports multiple shows, and I’ve spent nearly four decades running SmartFinds Marketing, a digital marketing agency built around strategy, measurement, and continuous improvement.

This article distills the most important ideas from that episode and turns them into a step-by-step playbook you can use to make your podcast more discoverable, sustainable, and profitable.

What Is Omnichannel Podcast Marketing?

Many people use “omnichannel marketing” and “multichannel marketing” as if they mean the same thing. They’re related—but not identical.

Multichannel marketing is about sharing content across multiple platforms.

Omnichannel marketing goes further. It connects those platforms into a unified system where each channel supports the others.

In podcasting, the difference is important: multichannel gets you visibility, but omnichannel creates discoverability.

• Multichannel podcast marketing simply means sharing your show across multiple platforms (YouTube, Apple Podcasts, LinkedIn, Instagram, etc.). It increases visibility, but each channel still works independently.
• Omnichannel podcast marketing goes a step further. It connects those channels into a unified system where each platform reinforces the others — making your podcast more discoverable, easier to follow, and more aligned with your broader marketing goals.

Omnichannel Podcast Marketing is the deliberate practice of promoting your podcast across multiple channels in a coordinated, consistent way so your show can be discovered wherever your audience happens to be.

It’s different from simply “being on social media.” Omnichannel means:

• Your core message is consistent across platforms.
• Your content is adapted for each platform’s format and audience expectations.
• Your channels work together – your blog links to your podcast, your podcast points back to your website, your social clips push people to the full episode, and so on.

For most podcasters, a basic omnichannel system includes some combination of:

• Podcast platforms: Apple Podcasts, Spotify, etc.
• Video: YouTube channel or YouTube playlist for full episodes and clips.
• Social: LinkedIn, Instagram, TikTok, Facebook, or X – wherever your audience is most active.
• Owned content: Your website or blog, where you control the experience and own the data.
• Search and AI visibility: Structured content and internal linking that help search engines and AI models understand your show.

The goal is simple: don’t make listeners hunt for you. Meet them where they already spend time, and give them multiple paths back to your episodes and your business.

Why So Many Great Podcasts Stay Invisible

During our discussion, Abbey shared something that comes up with a lot of her clients: they invest in recording great conversations, but the episodes sit in Google Drive or in a podcast host with little visibility.

From the marketing side, I see the same pattern over and over:

• The show is only posted on one channel (often just audio).
• There’s no consistent distribution routine for each new episode.
• Transcripts exist, but they’re not being used beyond basic show notes.
• There is little or no measurement, so the host has no feedback loop.

In other words, the podcast is treated as an isolated activity, not as the center of a larger Omnichannel Podcast Marketing system.

To change that, you don’t need a giant team or a massive budget. You need a repeatable process that you can execute in small, manageable steps.

Use Your Transcript as the Engine of Omnichannel Podcast Marketing

On the show, I talked about one of the most overlooked assets in podcasting: your full episode transcript.

Once you have the transcript, you can feed it into AI tools (like ChatGPT) and quickly generate:

• SEO-friendly episode titles that are clear and keyword-focused.
• Platform-specific descriptions for YouTube, Apple Podcasts, Spotify, and social channels.
• Hashtags and tags appropriate to each platform.
• Blog post drafts with H2 sub-headings, internal linking opportunities, and calls-to-action.
• Short-form video ideas and scripts pulled from key moments in the conversation.

To go even deeper with this approach, we apply the same principles across our client work and AI initiatives. You can explore more about how we use AI in modern marketing here: AI marketing at SmartFinds Marketing.

This is where Omnichannel Podcast Marketing really starts to pay off. Instead of staring at a blank screen after you publish an episode, you ask AI to transform your transcript into structured content you can copy, paste, and lightly edit.

“The most important tool you have in your arsenal is the entire podcast transcript. Combined with AI, it becomes the engine that powers omnichannel podcast marketing.”

Practically, a simple workflow might look like this:

1. Record and publish the episode.
2. Export the full transcript.
3. Paste the transcript into AI and ask for:
   • A compelling, keyword-rich title.
   • A long-form YouTube description with relevant hashtags.
   • Short descriptions for Apple, Spotify, and your podcast host.
   • An outline and draft for a blog article (like this one) using your episode as the source.
   • 10–15 short “clip moments” you can turn into reels, shorts, or audiograms.
4. Lightly edit the AI output to make sure it matches your voice and brand.
5. Publish across your core channels on a consistent schedule.

Building a Practical Omnichannel Podcast Marketing System

In our Business Lunatics show, the four of us host a weekly conversation. We don’t start with a script; we start with a topic and let experience and curiosity lead the way. But the marketing side is not improvisational – it’s a structured cycle.

Here’s how to build your own cycle for Omnichannel Podcast Marketing:

1. Start with one or two anchor channels

If you’re a solo podcaster or a small team, you don’t need to be everywhere at once. Start with:

• One primary home for full episodes (e.g., YouTube or your podcast host).
• One or two social channels where your audience is most active (e.g., LinkedIn and Instagram).

Once your process is stable, you can add more channels.

2. Use “small chunks” to avoid overwhelm

On the podcast, I shared a story from a CEO retreat where we helped a participant finish a long walk by focusing on just the next rock, the next tree, the next small target.

Your podcast marketing should work the same way:

• Choose one day a week for YouTube publishing.
• Choose one or two days for social clips or posts.
• Commit to one blog post per episode, even if it’s short at first.

Small, consistent actions beat sporadic sprints every time.

3. Treat your marketing plan as a cycle, not a project

A real marketing plan is not a PDF that sits in a folder. It’s a cycle:

1. Plan: Clarify your objective (grow downloads, build authority, generate leads, drive event registrations, etc.).
2. Execute: Publish and promote your episodes with a consistent workflow.
3. Measure: Track basic metrics: downloads, views, watch time, site visits, form fills, replies, or DMs.
4. Interpret: Look at the patterns and ask what’s really working.
5. Improve: Adjust titles, formats, topics, and distribution based on what you learn.

Then you repeat. Each cycle of Omnichannel Podcast Marketing makes the next one smarter and more effective.

Press Release Marketing: A Hidden Lever for Podcast Visibility

One idea that really resonated with Abbey during our conversation was using our press release marketing service – SmartPress, to promote your show, especially when you have events, milestones, or new series launches coming up.

Here’s why press releases are powerful in an omnichannel context:

• They create notable third-party mentions of your show and brand.
• They generate authoritative backlinks to your site, podcast pages, and social profiles.
• They put you in front of journalists, editors, and event organizers who are always looking for new voices.

But timing matters. You don’t start with press releases. You lay the groundwork first:

1. Make sure your website, episodes, and basic omnichannel system are in place.
2. Ensure you have strong links, visuals, and videos you can attach to the press release.
3. Plan a consistent cadence (for most shows, one press release per month or every other month is realistic).

When done well, press releases become another strategic layer of your Omnichannel Podcast Marketing system, not a one-off promotional tactic.

AI Is a Tool, Not a Threat – If You Use It Intentionally

One of the themes Abbey and I both feel strongly about is that AI is not something podcasters should fear. It’s a tool that, when used responsibly, can save enormous amounts of time and expand your creative output.

Some practical ways podcasters can use AI today:

• Transform full transcripts into SEO-ready blog posts and show notes (similar to the process we follow in our AI marketing work).
• Generate titles, descriptions, and episode summaries tailored for each platform.
• Draft email newsletters highlighting new episodes and key takeaways.
• Brainstorm series ideas, guest questions, and topic angles.
• Support the development of press releases and media pitches.

Ultimately, you decide how far you go. AI doesn’t replace your judgment, your story, your personality, or your values. It simply lets you implement Omnichannel Podcast Marketing with far less friction and manual effort.

Consistency, Frequency, and Sustainable Growth

Near the end of the episode, Abbey and I talked about one of the most important — and misunderstood — principles in podcast marketing: your growth depends far more on consistency than on any single tactic or viral moment.

In podcasting, most shows don’t fail because of bad content. They fail because the creator cannot keep up with a sustainable rhythm. Omnichannel Podcast Marketing only works when you set a pace you can maintain long enough for the benefits to accumulate and for platforms to recognize your content as reliable.

Here’s what sustainable growth looks like for most podcasters:

• Choose a publishing frequency you can maintain — weekly, bi-weekly, or monthly. Predictability builds trust with listeners and algorithms.
• Use a repeatable workflow for distributing each episode (publish → create clips → post → repurpose → share → blog).
• Give your system time to work. Omnichannel visibility grows gradually as your content is indexed, shared, saved, and searched.

Sustainable consistency always beats intensity. The shows that win aren’t the ones who try to be everywhere at once — they’re the ones who keep showing up, repurposing smartly, and staying in front of their audience without burning out.

To see how these same principles apply in real-world digital marketing engagements, here’s a practical example. This case study breaks down how SmartFinds Marketing used AI-driven optimization, content structure, and conversion strategies to accelerate lead generation results for a global CDN provider: Download the CDN Lead Generation Case Study (PDF)

Key Takeaways from “Abbey the Podcast Lady”

• Omnichannel Podcast Marketing is non-negotiable if you want your show to be discovered in a noisy world.
• Your transcript is the fuel that powers titles, descriptions, blogs, clips, and press releases.
• AI tools help you scale your content without burning out.
• Press release marketing can elevate your show above the noise and attract media attention over time.
• Consistency beats intensity – sustainable habits win over occasional sprints.

Frequently Asked Questions About Omnichannel Podcast Marketing

1. What is Omnichannel Podcast Marketing in simple terms?

Omnichannel Podcast Marketing is the practice of promoting your podcast across multiple platforms in a coordinated way so your audience can discover you wherever they spend time. Instead of relying on just one channel, you build a connected ecosystem that includes podcast platforms, video, social media, email, and your own website.

2. I’m a solo host. How can I do this without a team?

Start small. Pick one primary platform for full episodes (such as YouTube or your podcast host) and one or two social channels where your audience is most active. Use AI tools to turn your transcript into titles, descriptions, and draft posts so you’re editing instead of writing from scratch. As your process stabilizes, you can add more channels or bring in help.

3. How important is it to turn episodes into blog posts?

Extremely important. A blog post gives each episode a “home base” on your website, helps with SEO, and creates a hub you can link to from every other channel. When listeners land on that page, they can watch or listen, read key points, follow links, and take the next step with your brand.

4. When does it make sense to use press release marketing for a podcast?

Press release marketing works best when you have something specific and newsworthy to share: a new show launch, a guest series, a live event, a milestone, or a notable partnership. Make sure your website, episodes, and core omnichannel system are ready first so your press release can link to strong content and lead people into a complete experience.

5. How do I know if my Omnichannel Podcast Marketing is working?

Start with simple metrics you can track over time: episode downloads, YouTube views and watch time, website traffic to your episode pages, email sign-ups, inquiries, and social engagement. Look for patterns: which topics, formats, or channels move the needle? Use that insight to improve your next cycle rather than chasing vanity metrics.

If you’re ready to turn your podcast into a true omnichannel content engine for your brand, not just a standalone show, the right strategy and systems can make all the difference. That’s where a marketing agency that lives in this world every day can help.