Mobile Marketing

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Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. Mobile marketing has been defined as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. It differs from most other forms of marketing communication in that it is often user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications. A call delivered from a server (business) to a user (consumer) is called a mobile terminated (MT) message. This infrastructure points to a trend set by mobile marketing of consumer controlled marketing communications.

Google Introduces Adwords Express Mobile App For Local Advertising

Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things change. Sometimes these changes are great and other times it makes you want to pull your hair out. As I tell my clients... Expect Change Accept Change Adapt To The Change Adopt The Change All of this is code for some of your money you spent just went up in smoke. Since the industry will continue to keep going with our without you pulling your hair out, I suggest you get over it, press forward, and let's hope you can do this quickly. By the time the change has proven itself the industry has moved onto something else and you'll be left behind. It's about adopting the new technologies early, take advantage of the marketing tool and be competitive. So, let's not waste any time and get this new Adwords Express app from Google to manage our campaigns and budgets with ease! Local Advertising With Adwords Express We have discussed Adwords Express as a local advertising tool in two previous articles. I encourage you to take a closer look at [...]

By |2017-01-01T11:27:15-05:00September 8th, 2014|Articles, Geographic Marketing, Google Adwords Advertising, Google Places for Business, Internet Advertising, Local Store Marketing, Marketing, Mobile Applications, Mobile Marketing, Practical Ecommerce, Smartfinds, Web Marketing Today|Comments Off on Google Introduces Adwords Express Mobile App For Local Advertising
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Gas Station Store Local Marketing Changes To Reach Mobile Searchers

On-the-go consumers using their mobile devices to search for the nearest gas stations make split-second decisions based on many factors. These include gas stations showing up in the search engine results, if the local business listings include marketing materials, and if their ratings and reviews make them competitive with the gas stations across the street. This means that, in a competitive and saturated market of gas stations coupled with tech-savvy mobile shoppers, gas station and convenience store owners have to change their marketing strategies. While mobile searches do not account for all business to a gas station, this would in fact be incremental business that is currently being missed. A multi-channel web marketing strategy is crucial to capture and retain consumers through the digital mediums. This effort would include standard web searches, mobile searches, and more importantly, managing the ratings and reviews within the local business listings. Three Questions To Determine Local Marketability Of A Gas Station There are three marketing questions to be answered for gas station and convenience stores: 1. Can you be found in desktop and mobile search results for something as simple as "gas stations"? 2. If you are able to be found, do you have [...]

By |2017-01-01T11:29:14-05:00November 12th, 2013|Articles, Customer Ratings and Reviews, Gas Stations and Convenience Stores, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Mobile Marketing, Search Engines, Smartfinds|Comments Off on Gas Station Store Local Marketing Changes To Reach Mobile Searchers
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Hair Salon Local Marketing Solution Offered by SmartFinds Internet Marketing

Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]

By |2017-01-01T11:29:16-05:00November 11th, 2013|Customer Ratings and Reviews, Franchise Marketing, Geographic Marketing, Google Places for Business, Hair Salon Marketing, Internet Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, Mobile Marketing, News and Events, Search Engines, Smartfinds|Comments Off on Hair Salon Local Marketing Solution Offered by SmartFinds Internet Marketing
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Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing

Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers BIRMINGHAM, MI, October 22, 2013 - Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front. Can anyone find you in the search results? The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, "Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour." The study can be interpreted by gas station and [...]

By |2017-01-01T11:29:30-05:00October 21st, 2013|Customer Ratings and Reviews, Gas Stations and Convenience Stores, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Mobile Applications, Mobile Marketing, News and Events, Search Engines, Smartfinds|Comments Off on Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing
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Android App Released By Tabus Nine in Their Live Wallpaper Series

Android Mobile Application in Live Wallpaper Series released by Tabus Nine. The Insults Live Wallpaper is an interactive and customizable live wallpaper that insults you on your Android mobile phone.

By |2018-01-15T15:32:10-05:00May 25th, 2012|Internet Marketing, Mobile Applications, Mobile Marketing, News and Events|Comments Off on Android App Released By Tabus Nine in Their Live Wallpaper Series
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Lead Generators For Local Automotive Stores Are Losing Their Effectiveness

Lead generators for local automotive dealership stores are losing their effectiveness and are replaced by local business marketing tools on the web to reach local consumers using local business listings.

By |2020-06-04T13:41:41-04:00November 21st, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing, Search Engines|Comments Off on Lead Generators For Local Automotive Stores Are Losing Their Effectiveness
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Geographic Marketing and Local Listing Wars

Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.

By |2017-01-01T11:35:17-05:00October 24th, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing, Search Engines|Comments Off on Geographic Marketing and Local Listing Wars
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Geographic Marketing as a Key Business Strategy

Geographic marketing incorporates digital tools like local business listings, hyperlocal advertising, managing customer ratings and reviews. National companies with multiple store locations also have to consider managing the marketing for individual stores at the store level now-a-days and not just at the national level.

By |2020-06-04T13:41:41-04:00October 3rd, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing|2 Comments
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The Detroit Metropolitan CVB includes Melih Oztalay of SmartFinds Internet Marketing As Guest Speaker On Customer Ratings and Reviews

The Detroit Metropolitan CVB includes Melih Oztalay of SmartFinds Internet Marketing As Guest Speaker On Customer Ratings and Reviews Management as part of Geographic Marketing for local business marketing.

By |2017-01-01T11:35:20-05:00September 26th, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing, Search Engines|1 Comment
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