Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. Mobile marketing has been defined as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. It differs from most other forms of marketing communication in that it is often user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications. A call delivered from a server (business) to a user (consumer) is called a mobile terminated (MT) message. This infrastructure points to a trend set by mobile marketing of consumer controlled marketing communications.
Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things change. Sometimes these changes are great and other times it makes you want to pull your hair out. As I tell my clients... Expect Change Accept Change Adapt To The Change Adopt The Change All of this is code for some of your money you spent just went up in smoke. Since the industry will continue to keep going with our without you pulling your hair out, I suggest you get over it, press forward, and let's hope you can do this quickly. By the time the change has proven itself the industry has moved onto something else and you'll be left behind. It's about adopting the new technologies early, take advantage of the marketing tool and be competitive. So, let's not waste any time and get this new Adwords Express app from Google to manage our campaigns and budgets with ease! Local Advertising With Adwords Express We have discussed Adwords Express as a local advertising tool in two previous articles. I encourage you to take a closer look at [...]