Mobile Marketing

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Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. Mobile marketing has been defined as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. It differs from most other forms of marketing communication in that it is often user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications. A call delivered from a server (business) to a user (consumer) is called a mobile terminated (MT) message. This infrastructure points to a trend set by mobile marketing of consumer controlled marketing communications.

Geographic Marketing Optimization is Important for All Businesses

Geographic Marketing and Local business listing optimization is important for the local business for their optimized local business marketing to reach local consumers through optimized web searches, mobile searches, and mobile applications.

By |2017-01-01T11:35:21-05:00September 19th, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing|Comments Off on Geographic Marketing Optimization is Important for All Businesses

Geographic Marketing is More Than Just Claiming Local Business Listings with Google Places

Geographic marketing is a uniquely effective opportunity for business marketing teams to fully optimize their local business listings online. Many businesses have gone down the path of claiming their local business listings, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google Places. That doesn't necessarily benefit the overall geographic marketing process on the web, which we will discuss further. Let's discuss briefly why there is more to geographic marketing than Google Places. You will find that there this is a closed loop circle that begins with customer using Google Places to search for a business, product or service. Once they have experienced doing business with you, they go to other websites to post their review about your business, product, or service. The other websites then push these reviews into your Google local listing for future customers to see. You can see this requires that you manage your business marketing tools and local listing at other websites. The other is that no other local business marketing tools associated with the listing have been utilized. Geographic marketing is a multi-faceted operation, and requires updating and using [...]

By |2017-01-01T11:35:21-05:00September 12th, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing|Comments Off on Geographic Marketing is More Than Just Claiming Local Business Listings with Google Places

Mobile Coupons And Google Local Business Listings Change Coupon Industry

Local business listings have become a significant local marketing tool that is showing the demise of the traditional yellow pages and equally the traditional coupons. With the onset of mobile devices and mobile applications becoming a more useful tool to the local consumers, we have to wonder how this will affect the traditional coupons that are printed and cut using scissors.

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