Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. Mobile marketing has been defined as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. It differs from most other forms of marketing communication in that it is often user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications. A call delivered from a server (business) to a user (consumer) is called a mobile terminated (MT) message. This infrastructure points to a trend set by mobile marketing of consumer controlled marketing communications.
Geographic Marketing and Local business listing optimization is important for the local business for their optimized local business marketing to reach local consumers through optimized web searches, mobile searches, and mobile applications.