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Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Local store marketing services helps stores to reach local consumers through local store listings, store map listings, store business listings, and manage their customer ratings and reviews for each store.

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The American Marketing Association most recently defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

How Pandas, Penguins and Pigeons Are Affecting Your Business

You probably didn't realize that zoo animals would affect your website, your business or revenues, right? Google has been naming its algorithms based on zoo animals and the three having the biggest impact in the past three years is a bear and two birds! Google's algorithm changes are designed to provide quality websites while pushing down thin or low-quality websites in the search results. Google's efforts are certainly admirable as they are the most used search engine and over years the impact has been one for the better. What is harder to deal with is that we have a small group of people causing the majority of people a lot of hardship. This is affecting business revenues and expenses alike. Your revenues are affected because your web site's ranking is affected negatively. Your expenses are affected because you have to spend money to make corrections. Of course we could spend a lot of time fretting about these changes or we can cowboy up and push forward. Fretting about these things is an emotional response that will have not value other than to let off steam. Pressing forward to accept the changes and objectively making corrective decisions is probably a better [...]

By | 2017-01-01T11:27:02+00:00 October 7th, 2014|Articles, Internet Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, SEO, Smartfinds, Web Marketing Today, Website Marketability|Comments Off on How Pandas, Penguins and Pigeons Are Affecting Your Business

Google Introduces Adwords Express Mobile App For Local Advertising

Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things change. Sometimes these changes are great and other times it makes you want to pull your hair out. As I tell my clients... Expect Change Accept Change Adapt To The Change Adopt The Change All of this is code for some of your money you spent just went up in smoke. Since the industry will continue to keep going with our without you pulling your hair out, I suggest you get over it, press forward, and let's hope you can do this quickly. By the time the change has proven itself the industry has moved onto something else and you'll be left behind. It's about adopting the new technologies early, take advantage of the marketing tool and be competitive. So, let's not waste any time and get this new Adwords Express app from Google to manage our campaigns and budgets with ease! Local Advertising With Adwords Express We have discussed Adwords Express as a local advertising tool in two previous articles. I encourage you to take a closer look at [...]

Compelling Studies Show Local Consumers Shopping Habits Have Changed To Reach Local Businesses

Consumers have been relying on Internet and digital resources to find businesses, products and services in their local area for a number of years. They are using social media, review websites, and mobile search to do their research before making their final purchase in the local store. These changing consumer habits have been evolving over a number of years and they tend to adopt new technologies much faster than businesses (large or small). When we talk about a local business we are referring to any size local business. This can be a small business operation a local store or a national multi-location company with local stores. The reality is all business is local regardless of the size of business you are and the consumers are validating this through a variety of studies, which have been conducted over the past years. Businesses may look at online marketing as too complex to tackle. This complexity has been created by multiple marketing and advertising channels and each of them seems to change every few months while new ones are being added. The environment is dynamic, fluid and seems to spin on all three axes simultaneously. Having access to the marketing expertise across all [...]

By | 2017-01-01T11:27:44+00:00 June 17th, 2014|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, Smartfinds, Web Marketing Today|Comments Off on Compelling Studies Show Local Consumers Shopping Habits Have Changed To Reach Local Businesses

Google Adwords Express 101: Hyperlocal Advertising To Reach Local Consumers

We recently discussed "Use Hyperlocal Advertising to Reach Nearby Consumers" in which we mentioned Google Adwords Express as one method of hyperlocal advertising. The response regarding this advertising tool certainly required a more in depth look at how to best use Google Adwords Express. Whether you are a national multi-location brand or a local small business you will need to use a multi-channel approach in trying to be visible to the local consumers. The primary multi-channel options would include would include desktop search, mobile searches, map searches for both organic rankings and to use advertising. Certainly everyone wants to be ranked in the free organic listings such as the websites, maps, videos and images, however, it is not always easy to get ranked. Patience is always a necessity and you never know from one day to the next if your ranking will stay in place. Google's algorithm changes or competitor efforts can always make organic rankings difficult to sustain. In a separate article are we did discuss "5 Reasons to Use PPC Ads for Local Marketing" in which a few things I outlined included: Targeting local consumers by geography Dominating the first page of Google search results Instantly showing up [...]

Local Store Marketing With Data Feed Syndicators Is Only The Beginning

Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? The reality remains that marketing is a strategic multi-channel process and not a task. For this reason alone, using a syndicator is only the beginning and only about managing information. This applies to both small local businesses and multi-location national companies; probably more so for national companies because they don't think of themselves as a local business. The national companies like to keep their marketing and advertising at the national level though, in reality, all business is local. The most compelling reality is the Internet industry, the mobile industry, and consumers are pushing all businesses to focus all their marketing at the store, office, or franchise level. What Is Included In Local Marketing While we could discuss a very long list of topics when it comes to local store, office or franchise marketing, let's focus on topics most commonly known. Local Business Listing Marketing Management This is not a one-time process and includes pin code verification at multiple websites, updating the listings with marketing materials, changing marketing materials consistently, managing duplicate listings, closed locations and much more. Local Business Listing [...]

By | 2017-01-01T11:28:19+00:00 April 1st, 2014|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Smartfinds|Comments Off on Local Store Marketing With Data Feed Syndicators Is Only The Beginning

Understanding Hyperlocal Advertising For Local Store Marketing

"Hyperlocal" has become a term used to describe advertising which is targeted through a web publication towards a specific consumer audience, in a very small geographic area. By using hyperlocal ads, your business can promote products and services to a local audience that is more likely to be interested. Since 2008, the search results have been showing maps and map listings (aka Local Business Listings). Searching no longer requires someone to add a city and state as part of their search term. The search engines know the locale of the person searching and based on that locale, they will display local results first before national results. This not only applies towards the map listings, but it includes websites. Websites identifying themselves for a specific geography will be included in the local results. Something I have discussed in recent years is the concept of "All Business Is Local". Keep in mind this phrase is not only about physical brick and mortar stores, but applies to local results for websites as well. Consumers use the web to research and make a purchase. Depending upon what is being purchased, the purchase may occur on the web or the consumer will go to the [...]

By | 2017-01-01T11:28:21+00:00 March 31st, 2014|Articles, Google Adwords Advertising, Internet Advertising, Local Business Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Web Marketing Today|Comments Off on Understanding Hyperlocal Advertising For Local Store Marketing

Multi-Location Businesses Need To Move Towards Local Store Marketing Aggressively

National companies have been struggling with a significant change to branding, marketing, and advertising that has existed since 2007. The Internet industry, specifically search engines, the mobile industry and consumers, are looking for businesses, products, and services in their area using local search. This puts the need for digital branding, marketing, and advertising to the store, office, franchise, or building level. National companies are not particularly enthusiastic about pushing their branding, marketing, and advertising to the local level due to budgets and the level of work required to manage these activities at the local level. In some cases their ad agencies are avoiding the topic, and in other cases the company's staff is more focused on advertising and less involved with organic marketing. The reality is Google is displaying the Google Carousel of local results very prominently at the top of the search results before advertisers. The map local business listings with the corresponding locations appear along with, most importantly, the customer ratings and reviews with yellow stars that stand out to any local consumer. The Google Carousel is making the local consumer decision making process much easier. Local Store Marketing Factors for Consideration These map listings should be actively [...]

By | 2017-01-01T11:28:22+00:00 March 27th, 2014|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, Smartfinds|Comments Off on Multi-Location Businesses Need To Move Towards Local Store Marketing Aggressively

Five Reasons Why Local Advertising Needs To Be Part Of Your Local Marketing

I hope the first thing you noticed about this article is the title separating "local advertising" from "local marketing". The Internet has given way to create a distinct difference between the terms "marketing" and "advertising". While traditionally, advertising has always been a subset of marketing, one of the key differences on the web is that marketing has a shelf life of years while advertising on the web tends to have a shelf life as long as your funds will last. I don't think professionals in the industry would disagree that marketing is the better long-term solution in web marketing. The issue is not if it is a better long-term solution, rather how quickly can you show in the search results and how quickly will you get traffic. Organic marketing is generally achieved by on-website search engine optimization (SEO) and off-website outreach, such as social media marketing. The reality is that Google's Hummingbird search engine, structured data, and the Panda and Penguin algorithms are making it much more difficult for the small business. These hurdles make ranking a website organically more of a challenge. Therefore, seeing results is not a matter of days or weeks, but months. Getting your website to [...]

By | 2017-01-01T11:28:24+00:00 March 26th, 2014|Google Adwords Advertising, Internet Advertising, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, Smartfinds, Web Marketing Today|Comments Off on Five Reasons Why Local Advertising Needs To Be Part Of Your Local Marketing

Proforma Progressive Marketing Hosts Local Web Marketing Lunch and Learn with SmartFinds Internet Marketing on April 2, 2014

Free Seminar hosted at Proforma Progressive Marketing's office in Bakersfield, California during the lunch hour. March 25, 2014 (Bakersfield, CA): Melih Oztalay, CEO of Smartfinds Internet Marketing (http://www.smartfindsmarketing.com) is hosted at Proforma Progressive Marketing's (http://www.goproforma.com) Bakersfield, CA office from 12 Noon to 1 PM PST on April 2, 2014. The event will help businesses to better understand Local Store Marketing over the Internet in desktop and mobile search results. Search engine and mobile search results are now the new yellow pages by displaying local results over national results. No matter how large or small your company may be, when it comes down to it – all business is local! Local consumers search for products and services based on their needs, not based on brands, using generic terms. The search results display businesses that match the search criteria within the communities where the local consumers lives and works. Local marketing takes advantage of this concept by marketing individual stores, offices, buildings and franchise locations locally. The seminar will discuss the marketing process of pin-code verifying local business listings, managing the map listings with marketing materials, being found in search results, and actively managing customer ratings and reviews. Case studies will be [...]

Receive a Free E-book 50 Great Local Web Marketing Ideas from Web Marketing Today

Web Marketing Today was founded in 1995 by Dr. Ralph F. Wilson. Since 2012 Confluence Publishers acquired the web publication and also owns Practical E-Commerce. The mission of Web Marketing Today is to publish down-to-earth articles, tutorials, webinars, and podcasts to help smaller, local businesses succeed online. Our authors are Internet marketing experts. Small businesses can learn about Search Engines, Social Media, Customer Conversions, Web Design, and Website Platforms in an easy to understand manner at Web Marketing Today. Local Web Marketing Ideas The free e-book "50 Great Local Web Marketing Ideas" is a 23-page downloadable PDF document. The e-book is designed for local businesses, those that depend on the local economy, to provide an understanding of local Internet marketing. Web Marketing Today asked 50 seasoned Internet marketers for a single idea that can help a local business reach local consumers via the Internet. You can receive the free e-book by subscribing to Web Marketing Today's free educational newsletters by visiting their subscription page. Click here for the free E-Book

By | 2017-01-01T11:28:25+00:00 March 20th, 2014|Education and Learning, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, News and Events, Smartfinds|Comments Off on Receive a Free E-book 50 Great Local Web Marketing Ideas from Web Marketing Today