Local business marketing services helps business to reach local consumers through local business listings, map listings, business listings, and manage their customer ratings and reviews.

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The American Marketing Association most recently defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Gas Station Store Local Marketing Changes To Reach Mobile Searchers

On-the-go consumers using their mobile devices to search for the nearest gas stations make split-second decisions based on many factors. These include gas stations showing up in the search engine results, if the local business listings include marketing materials, and if their ratings and reviews make them competitive with the gas stations across the street. This means that, in a competitive and saturated market of gas stations coupled with tech-savvy mobile shoppers, gas station and convenience store owners have to change their marketing strategies. While mobile searches do not account for all business to a gas station, this would in fact be incremental business that is currently being missed. A multi-channel web marketing strategy is crucial to capture and retain consumers through the digital mediums. This effort would include standard web searches, mobile searches, and more importantly, managing the ratings and reviews within the local business listings. Three Questions To Determine Local Marketability Of A Gas Station There are three marketing questions to be answered for gas station and convenience stores: 1. Can you be found in desktop and mobile search results for something as simple as "gas stations"? 2. If you are able to be found, do you have [...]

Hair Salon Local Marketing Solution Offered by SmartFinds Internet Marketing

Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]

Store Level Marketing To Reach Local Customers With Local Web Marketing

Local store marketing on the web is a uniquely important business marketing strategy and one that many multi-location national companies are not as engaged. To understand why, if you type in a keyword search on Google and you will notice that generally the first results displayed are local business listings pinned on a map. These local business listings provide companies with local offices, stores, or franchises the tremendous ability to share local store level marketing information online with potential customers – but unfortunately many do not even take advantage of this tool. Interactive Store Level Marketing Local business listings are more than just a one-dimensional online directory. With local business listings, local stores, office locations, and franchises can effectively “saturate” the local communities with store-specific information through the Internet. The local web marketing process helps to reach local buyers when they are ready to use the services. Google search results not only display regular organic search results, but they also include local business listings (and the associated business marketing information) next to the maps. The map listings are relevant to the requested search or based on near a specified city or street address. The listings shown on the top of [...]

By |2017-01-01T11:29:28-04:00October 23rd, 2013|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Smartfinds|Comments Off on Store Level Marketing To Reach Local Customers With Local Web Marketing

Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing

Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers BIRMINGHAM, MI, October 22, 2013 - Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front. Can anyone find you in the search results? The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, "Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour." The study can be interpreted by gas station and [...]

Google Updates Algorithms And Changes Search Engine Rankings For Improvements

Google algorithm updates that effect search engine ranking position along with recent Penguin algorithm and Panda algorithm updates. Google states it is looking to continually improve search results.

By |2017-01-01T11:34:57-04:00May 8th, 2012|Content Marketing, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, News and Events, Search Engines|Comments Off on Google Updates Algorithms And Changes Search Engine Rankings For Improvements

Consumer Ratings And Reviews Effect On Business And Search Engine Rankings Presented By SmartFinds Internet Marketing And franchisEssentials

Customer Ratings and Reviews webinar will helps businesses understand a new way of managing online reputation and how this can effect search engine rankings of websites and local business listings.

By |2017-01-01T11:34:58-04:00May 7th, 2012|Education and Learning, Franchise Marketing, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, News and Events, Search Engines|Comments Off on Consumer Ratings And Reviews Effect On Business And Search Engine Rankings Presented By SmartFinds Internet Marketing And franchisEssentials

Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing

March 16, 2012 (Birmingham, MI): Melih Oztalay, CEO of SmartFinds Internet Marketing is guest speaker at the first Franchisee Sales and Marketing Summit (FranSummit) started by FranSummit founders, Paul Segreto, President and CEO of franchisEssentials, and Jeremy LaDuque, President and CEO of Elements Local, announced that on March 26, 2012. FranSummit will be the first of many major virtual events, exclusively designed for the franchising industry, to take place throughout the year. SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Geographic Web Marketing and Local Web Marketing for franchisees, will present “Embracing Technology and Adapting to Change” by Melih Oztalay, CEO of SmartFinds Internet Marketing. “As a web marketing agency working in an ever changing environment of web technologies and requirements, our company has to adapt to the industry. As algorithms change, new technologies are introduced, previous technologies updated we have to step up to be sure we can support our clients before they are aware of these changes,” said Melih Oztalay, SmartFinds CEO. “The presentation at FranSummit will discuss expecting and accepting change in web marketing along with sample industry changes that are important to understand for 2012.” FranSummit will be divided into [...]

By |2017-01-01T11:35:12-04:00March 16th, 2012|Franchise Marketing, Geographic Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, News and Events, Smartfinds|Comments Off on Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing

Geographic Marketing Local Business Listings Previewed In Google Search Results

Google Places results which provide local business listing results before national results now received the instant preview feature too and are displayed on the first page of the search results. This is a new functionality that will further encourage and require businesses to take control of their Local Business Listings to insure local customers get the geographic marketing information the business wishes to provide.

By |2017-01-01T11:35:16-04:00November 23rd, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Search Engines|Comments Off on Geographic Marketing Local Business Listings Previewed In Google Search Results

Lead Generators For Local Automotive Stores Are Losing Their Effectiveness

Lead generators for local automotive dealership stores are losing their effectiveness and are replaced by local business marketing tools on the web to reach local consumers using local business listings.

By |2017-01-01T11:35:16-04:00November 21st, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing, Search Engines|Comments Off on Lead Generators For Local Automotive Stores Are Losing Their Effectiveness

Geographic Marketing and Local Listing Wars

Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.

By |2017-01-01T11:35:17-04:00October 24th, 2011|Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Mobile Marketing, Search Engines|Comments Off on Geographic Marketing and Local Listing Wars
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261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.