If B2B press release marketing is part of your growth plan, you’re already ahead of many companies that underuse earned media and miss chances to build authority. In crowded digital channels, cutting through the noise is harder than ever, yet strategically executed press releases remain one of the most effective ways for B2B brands to get noticed, be trusted, and stay discoverable long after the initial announcement.

This article explains why press releases deserve more consistent use in B2B, what separates high-performing releases from forgettable ones, and how SmartPress is engineered to deliver measurable visibility. You’ll also see where SmartPress sits between low-cost tools and big national wire services, plus best practices you can apply immediately.

Why B2B Press Release Marketing Still Matters (Especially Now)

Despite the rise of social feeds, newsletters, and AI-generated content, press releases hold a distinct role in B2B communications because they function as credible, verifiable signals. Decision-makers, analysts, and journalists still treat official releases as authoritative sources that can be cited, linked, and archived in ways most social posts are not.

There’s also a real shift in the media environment: securing earned coverage is getting harder and more competitive. According to Clutch’s PR statistics, about 71% of PR professionals expect earned media to be harder to secure over the next five years — a reminder that strategy and execution matter more than ever. See the data. Beyond short-term buzz, press releases drive durable value: properly optimized and distributed releases live on high-authority domains and newsrooms, contributing to discoverability in search and AI-powered experiences.

Why B2B Companies Should Use B2B Press Release Marketing More Often

Many companies reserve press releases for only the biggest news. That’s a missed growth opportunity. Strategic, consistent releases create momentum, shape market perception, and keep your narrative active between milestone announcements.

• Partnerships and integrations that expand capabilities or distribution.
• Client success stories that highlight quantifiable outcomes and ROI.
• Research, white papers, and data studies that position market leadership.
• Events, webinars, and speaking engagements that drive audience participation.
• Leadership additions, board appointments, and key hires that signal growth.
• Certifications, awards, and compliance milestones that validate trust.
• Geographic expansion or market entry that opens new revenue paths.

Treat each of these as a chance to reinforce positioning and remain top-of-mind. The goal isn’t to flood the wire; it’s to build a cadence that signals progress, credibility, and customer value across the year.

What Makes a Powerful Press Release (Not Just an Announcement)

Not all releases are created equal. The difference between a syndicated post that goes nowhere and a release that earns attention usually comes down to strategy and craft. A strong release starts with a clear news angle aligned to your buyers and the media covering your space. It uses crisp, informative headlines and subheads, and it puts the most important takeaways in the first paragraph.

High-performing releases also include proof points and context. Data, quotes from customers or executives, and multimedia — images, charts, short clips — help editors, creators, and algorithms quickly grasp why the story matters. Search optimization still matters too: align your language with how buyers and trade media describe the problem you solve so the release is discoverable in organic search.

Introducing SmartPress: Purpose-Built for B2B Press Release Marketing

We created SmartPress because many B2B teams try press releases, see minimal traction, and conclude “press doesn’t work.” In reality, it’s often an execution problem: generic copy, mass distribution, no SEO, no follow-up, and little measurement. SmartPress fixes that by treating each release as a strategic marketing asset, not a one-time news drop.

SmartPress is full-service: writing, editing, optimization, and targeted global distribution, with real-time analytics and transparent reporting. There are no artificial limits on word count or media — so you can tell the story fully with visuals and attachments when they add clarity. Distribution spans thousands of publications and trade outlets worldwide, and our network includes respected destinations that confer credibility and referral traffic.

How SmartPress Fits Into Your Marketing Stack

Press releases are strongest when they’re part of a broader content and visibility plan. Think of each release as a hub that feeds spokes across your owned and paid channels. Post it in your newsroom, share highlights on social, include it in your next newsletter, and enable your sales team with a one-sheet linking to coverage. This multiplies the impact of a single announcement and creates multiple entry points for prospects to encounter your brand.

SmartPress also pairs naturally with programs that blend written, video, and visual assets. For a deeper dive into how multimedia content amplifies outcomes, see our perspective on B2B multimedia marketing, where creative assets connect to measurable pipeline growth. That kind of content synergy is precisely what helps a single press release travel further and for longer.

Why SmartPress Over Low-Cost PR Tools

There’s no shortage of “free” or low-budget services that promise distribution. The challenge is that most of them distribute to thin networks of low-value sites, provide little or no editorial support, and deliver minimal search benefit. You upload, you publish, and the release disappears in hours.

SmartPress bridges that gap by focusing on three things low-cost platforms typically miss. First, editorial and optimization support — so your release reads like news, not an ad. Second, credible reach — so placements actually help with authority and discovery. Third, measurement — so you know where the release appears, how people engage, and how to improve next time. If your last experience with a low-cost service felt like shouting into the void, the issue wasn’t “press” as a channel — it was an execution model that can’t produce meaningful outcomes in B2B.

Why SmartPress Instead of Going Direct to Big Wire Services

On the other end of the spectrum are the national wire services. They can be powerful, but going direct often means paying enterprise rates for distribution only. You still have to write, optimize, and stitch the release into your broader marketing plan. For many B2B teams, that’s a heavy lift — especially without a bench of PR specialists.

SmartPress gives you the strategic layer that those platforms don’t provide. We handle creative, SEO, multimedia, and targeting, then integrate the release with your sales and marketing motions. The goal isn’t just “we posted”; it’s “we earned visibility that supports brand and demand, and we can show you where and how.”

What Makes a Release Travel: Best Practices and Tips for B2B Press Release Marketing

To maximize impact, focus on writing for the reader first. Lead with the why, not only the what, and keep paragraphs tight so editors and buyers can skim quickly. Use concrete numbers and plain-language benefits. Add one or two visuals that clarify the story; they meaningfully improve pickup and engagement.

• Use a precise, informative headline and a clear subhead.
• Include data points, customer quotes, and context that matter to your market.
• Time distribution mid-week, mid-morning in your target region.
• Pair the release with personal outreach to a few key reporters or newsletters.
• Repurpose highlights for social and sales enablement after publication.
• Monitor analytics and apply the learning to your next release.

Consistency compounds. When you repeat this process, you build a drumbeat of credible signals that algorithms and humans both notice, making each successive release more effective than the last.

Get Started with SmartPress

If your business is ready to turn announcements into measurable visibility, SmartPress makes it simple. You can choose between two full-service options designed for B2B marketing teams that need results, not just distribution.

• Distribution & Optimization ($750): You provide the draft; our team refines, optimizes, and distributes it through our global media network.
• Full-Service PR ($1,500): We handle everything — writing, creative assets, optimization, and targeted distribution — so your story is ready for media and search from day one.

Both packages include detailed reporting, SEO-backed exposure, and access to reputable outlets such as Yahoo! Finance, Benzinga, AP, and major media networks. Discover which plan fits your goals and budget here: SmartPress pricing and packages.

Closing: Turning Announcements into Long-Term Visibility

B2B brands don’t need more noise; they need trusted signals that compound. Strategically executed press releases do exactly that — earning attention, building authority, and improving discoverability across search and AI-curated surfaces.

If you’re ready to translate news into measurable visibility, SmartPress was built to help. Start with the package that fits your next announcement, and build a cadence that keeps your company in front of the buyers who matter most.