Website Marketability and Search Engine Optimization (SEO)
In today’s world, it is not enough to just create a website and optimize it for search engine rankings anymore. Online consumers are looking for more than just information, they are looking for an interactive experience that will inform and engage them. This is where the concept of Website Marketability comes into play.
Website Marketability encompasses every effort to make the website marketable. Does the website effectively reach your target audience? Is it engaging? Does it provide an optimal user-experience from any device? Does it meet your objective to drive leads, sales, or offer sales support information to give you a strong ROI?
The website optimization marketing process includes looking at keywords related to the primary topic of the page. This is supported through technical marketing with items like H1 and H2 tags. Website technical marketing is further enhanced with images, outbound links, and server related files that insure your website meets the requirements of the search engines.
The main categories of website marketability are:
- Tracking and Measurement Tools
If you don’t measure it, you cannot manage it. This old saying continues to be true and implementing the necessary measurement and tracking tools will help provide direction for improvements.
- Search Engine Optimization (SEO)
Optimizing the website’s web pages individually based on their specific content topic with relevant keywords, phrases, titles, keyword density and more.
- User Experience
Optimizing the user experience presented on the website to make it more accessible, engaging, and relevant
- Meeting the Objective of the Website
Ensuring that customers are guided through the website to take the appropriate call to action (email, call, purchase, etc)
Contact us so we can further assess your specific needs.