BMW Seeks to Continue Sales Growth with New Manufacturing Plant in South America

BMW sets sights on global expansion as plans move forward for a new Brazilian manufacturing plant.   BMW is the world’s largest luxury automobile manufacturer.  However, as Volkswagen AG continues to press the market, BMW is looking to strengthen its standing by expanding its global manufacturing presence.  To accomplish this, BMW plans to spend $261 million to build its newest state-of-the-art factory in Brazil.   The new factory will be located in Santa Catarina, Brazil and is expected to be up and running by 2014.  According to BMW’s head of sales and marketing, productions for the facility are expected to reach as many as 30,000 vehicles per year.   Boosting Global Production In a media appearance, BMW’s head of sales and marketing, Ian Robertson announced, “The investment plan has been aligned with new automobile industry incentives and is the result of difficult work with Brazilian authorities during the last six months.”   He also acknowledged that the company has plans to increase vehicle production as demand grows.   The original announcement to build the facility was made by BMW back in March of 2011, and the company is optimistic about the future of the factory as they work with the Brazilian [...]

By |2017-01-01T11:33:28-04:00December 7th, 2012|Automotive Marketing and Advertising|Comments Off on BMW Seeks to Continue Sales Growth with New Manufacturing Plant in South America

BMW North Scottsdale Hosts the Happier New Year Event

BMW North Scottsdale invites drivers to save on the latest BMW models during the Happier New Year Event.    Scottsdale, AZ December, 2012 - BMW North Scottsdale is currently featuring the Happier New Year Event for Arizona drivers.  All across the world, BMW dealers are helping customers make a resolution they can actually keep – to guarantee next year will be better than the last thanks to the improved efficiency, design, and power of the newest BMW models.   “Our 2013 model lines offer better fuel efficiency, more total refinement, and greater driving power and control than ever before,” says BMW North Scottsdale General Manager, Robert Dombrowski.  “We are excited to offer such incredible savings and encourage drivers to stop by early to take advantage of the best selection.”   For a limited time, drivers can receive a holiday credit up to $3,500.  Special sales and lease financing are available on a wide array of 2013 BMW vehicles including the BMW 3 Series, 5 Series, X3 and BMW X5.   In addition to the special pricing opportunities, BMW also features a competitive true cost of ownership which factors in various charges incurred over the years for routine maintenance and premium [...]

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