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261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Google AdWords advertising helps with Google AdWords ads next to Google search results to boost website traffic and sales. Included in Google Adwords Advertising are five different advertising channels including search, mobile, video, display ads, and remarketing advertising through Google and Google’s Ad Network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.  Google began selling advertising with AdWords, keyword-based search advertising, on October 23, 2000. AdWords first launched with 350 customers. Today, it is responsible for tens of billions of US dollars in yearly revenue.

Google Introduces Adwords Express Mobile App For Local Advertising

Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things change. Sometimes these changes are great and other times it makes you want to pull your hair out. As I tell my clients... Expect Change Accept Change Adapt To The Change Adopt The Change All of this is code for some of your money you spent just went up in smoke. Since the industry will continue to keep going with our without you pulling your hair out, I suggest you get over it, press forward, and let's hope you can do this quickly. By the time the change has proven itself the industry has moved onto something else and you'll be left behind. It's about adopting the new technologies early, take advantage of the marketing tool and be competitive. So, let's not waste any time and get this new Adwords Express app from Google to manage our campaigns and budgets with ease! Local Advertising With Adwords Express We have discussed Adwords Express as a local advertising tool in two previous articles. I encourage you to take a closer look at [...]

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Since when do readers want to be insulted or put in a position of feeling stupid? Probably never. As an industry author and owner of a web marketing agency I have to keep up with industry news. For this reason I look over quite a variety of editorials. What I found interesting during the first half of this year are articles titled along the lines of "mistakes you're making" concept. Try searching on any combination of words like "ppc", "paid search advertising", and the word "mistakes". The number of editorials being critical about the readers efforts is quite impressive. The pattern of these articles have been catching my attention. It seems completely unnecessary to put the reader in a position of feeling bad about the work they are currently executing. If the author is meaning to be helpful then it makes sense to educate the reader in a manner that emphasizes curiosity to promote learning. Let's take fresh approach by focusing on recommendations and enhancements based on education. The Complexities of Paid Search Advertising Pay-Per-Click (PPC) is an advertising platform in which you are spending money on clicks every minute of every hour. Your daily budget will generate the return [...]

By | 2017-01-01T11:27:23+00:00 August 11th, 2014|Articles, Education and Learning, Google Adwords Advertising, Internet Advertising, Marketing, Practical Ecommerce, Smartfinds, Web Marketing Today|Comments Off on Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Google Adwords Express 101: Hyperlocal Advertising To Reach Local Consumers

We recently discussed "Use Hyperlocal Advertising to Reach Nearby Consumers" in which we mentioned Google Adwords Express as one method of hyperlocal advertising. The response regarding this advertising tool certainly required a more in depth look at how to best use Google Adwords Express. Whether you are a national multi-location brand or a local small business you will need to use a multi-channel approach in trying to be visible to the local consumers. The primary multi-channel options would include would include desktop search, mobile searches, map searches for both organic rankings and to use advertising. Certainly everyone wants to be ranked in the free organic listings such as the websites, maps, videos and images, however, it is not always easy to get ranked. Patience is always a necessity and you never know from one day to the next if your ranking will stay in place. Google's algorithm changes or competitor efforts can always make organic rankings difficult to sustain. In a separate article are we did discuss "5 Reasons to Use PPC Ads for Local Marketing" in which a few things I outlined included: Targeting local consumers by geography Dominating the first page of Google search results Instantly showing up [...]

How Negative Keywords Optimize Your Advertising Campaign Budget

Last week we discussed "High Quality Scores Mean Lower Pay-per-click Costs". This week we are going to continue discussing ways of optimizing your advertising budget for pay-per-click (PPC) ads by understanding negative keywords this week. Unfortunately computers are computers and unless you give them specific instructions, they will run-a-muck with your money. This tends to happen when your ads show for unintended topics making you cringe when you learn how much money you wasted. Let's say you have a key phrase in your ad campaign for "leather shoes" and Google displays the ad for "cheap leather shoes", yet your business is high-end craftsmanship shoes. If your ad shows for "cheap leather shoes" and someone clicks on it to your web page that is anything but cheap, you will have wasted your money on that visitor. The trick is to tell your ad campaign to not display for for searches with the word "cheap" in them. Understanding Negative Keywords The short description of a negative keyword is they prevent your ads from being shown in a word or phrase search. By setting up negative keywords you are telling Google not to show your ads if the conditions match your adwords campaign. [...]

Lower Your Google Adwords Advertising Costs With Higher Quality Scores

Your Google Adwords advertising Quality Score is a weighted average from 0 - 10 based on how relevant your ads, keywords, and landing page are to a person searching and engaging with your ad. The reality is that having a high Quality Score can lead to lower prices and better ad positions. Quality scores are measured per keyword and can be found in your Adwords campaign under keywords and displaying the column. The Quality Score of each keyword is calculated every time your keyword matches a search. The more relevant your ads and landing pages are to the person searching, the higher your Quality Score. Your keyword scores will affect your ad position on the page as well as your prices. Factors Determining Keyword Quality Score: Your expected click-through rate (CTR). The ad relevance of each keyword as it relates to the Ad Groups. The ad relevance as it relates to your text copy. Landing page where people are sent when they click on your ad. The quality, relevance and page experience. Your overall historical AdWords account performance. The keyword scores is evaluated depending on what network your ad appears, meaning that you have a different Quality Score on Search [...]

Understanding Hyperlocal Advertising For Local Store Marketing

"Hyperlocal" has become a term used to describe advertising which is targeted through a web publication towards a specific consumer audience, in a very small geographic area. By using hyperlocal ads, your business can promote products and services to a local audience that is more likely to be interested. Since 2008, the search results have been showing maps and map listings (aka Local Business Listings). Searching no longer requires someone to add a city and state as part of their search term. The search engines know the locale of the person searching and based on that locale, they will display local results first before national results. This not only applies towards the map listings, but it includes websites. Websites identifying themselves for a specific geography will be included in the local results. Something I have discussed in recent years is the concept of "All Business Is Local". Keep in mind this phrase is not only about physical brick and mortar stores, but applies to local results for websites as well. Consumers use the web to research and make a purchase. Depending upon what is being purchased, the purchase may occur on the web or the consumer will go to the [...]

By | 2017-01-01T11:28:21+00:00 March 31st, 2014|Articles, Google Adwords Advertising, Internet Advertising, Local Business Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Web Marketing Today|Comments Off on Understanding Hyperlocal Advertising For Local Store Marketing

Five Reasons Why Local Advertising Needs To Be Part Of Your Local Marketing

I hope the first thing you noticed about this article is the title separating "local advertising" from "local marketing". The Internet has given way to create a distinct difference between the terms "marketing" and "advertising". While traditionally, advertising has always been a subset of marketing, one of the key differences on the web is that marketing has a shelf life of years while advertising on the web tends to have a shelf life as long as your funds will last. I don't think professionals in the industry would disagree that marketing is the better long-term solution in web marketing. The issue is not if it is a better long-term solution, rather how quickly can you show in the search results and how quickly will you get traffic. Organic marketing is generally achieved by on-website search engine optimization (SEO) and off-website outreach, such as social media marketing. The reality is that Google's Hummingbird search engine, structured data, and the Panda and Penguin algorithms are making it much more difficult for the small business. These hurdles make ranking a website organically more of a challenge. Therefore, seeing results is not a matter of days or weeks, but months. Getting your website to [...]

By | 2017-01-01T11:28:24+00:00 March 26th, 2014|Google Adwords Advertising, Internet Advertising, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, Smartfinds, Web Marketing Today|Comments Off on Five Reasons Why Local Advertising Needs To Be Part Of Your Local Marketing

Powerful Google Adwords Advertising Tools Using Ad Extensions

Think of ad extensions as a means to visually improve the visibility of your text ads in desktop and mobile searches. Using ad extensions you are able to maximize your budget and help get more clicks and therefore improve your clickthrough rate (CTR) of your ads. Getting more clicks means more customer traffic to your website. If you are using ad extensions, you are more likely to show on the left side above the search results rather than being in the right sidebar where there isn't room for ad extensions to show. Additionally, if there are two competing ads with the same bid, quality, and keyword, the ad using ad extensions will generally appear in a higher ad position than the other. These are a type of ad format to show extra information about your business, your website and your advertising. These ad extensions are added manually and some can be automated. Why Businesses Use Ad Extensions? Ad extensions give your ad better visibility and generally receive more clicks. They also show extra information about your business and usually appear at the top of the page above the organic searches, rather than on the sidebar. By enriching your search ads [...]

Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing

March 15, 2012 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Google Adwords Advertising Management has received the new company level partner certification by Google. SmartFinds Internet Marketing, a web marketing agency, has met eligibility criteria which include passing a minimum of two certification exams, illustrating practical expertise in managing business Adwords accounts, and agreement to terms and conditions of representing Google AdWords. "As a web marketing agency working in a ever changing environment of web technologies and requirements, our company has to adapt to the industry. As Google changes algorithms, Adwords requirements and adds new service segments we have to step up to be sure we can support our clients before they are aware of these changes," said Melih Oztalay, SmartFinds CEO. "We value the certification from Google for Adwords and our team has worked very hard to meet the eligibility requirements." Google’s Adwords Certification program encourages companies to become a Google Adwords Certified Partner and states, "Demonstrate knowledge and skills in Google AdWords with a globally recognized program. Your company can demonstrate your proficiency in AdWords and showcases knowledge of the latest AdWords tools and best [...]

By | 2017-01-01T11:35:13+00:00 March 15th, 2012|Google Adwords Advertising, Internet Advertising, News and Events, Smartfinds|Comments Off on Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing

Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing

Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing for the successful management of Google Adwords. New company level Google Adwords certification for meeting Adwords management requirements.

By | 2017-01-01T11:35:13+00:00 March 15th, 2012|Google Adwords Advertising, Internet Advertising, Internet Marketing, Search Engines|Comments Off on Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing