Google AdWords advertising helps with Google AdWords ads next to Google search results to boost website traffic and sales. Included in Google Adwords Advertising are five different advertising channels including search, mobile, video, display ads, and remarketing advertising through Google and Google’s Ad Network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. Google began selling advertising with AdWords, keyword-based search advertising, on October 23, 2000. AdWords first launched with 350 customers. Today, it is responsible for tens of billions of US dollars in yearly revenue.
Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things change. Sometimes these changes are great and other times it makes you want to pull your hair out. As I tell my clients... Expect Change Accept Change Adapt To The Change Adopt The Change All of this is code for some of your money you spent just went up in smoke. Since the industry will continue to keep going with our without you pulling your hair out, I suggest you get over it, press forward, and let's hope you can do this quickly. By the time the change has proven itself the industry has moved onto something else and you'll be left behind. It's about adopting the new technologies early, take advantage of the marketing tool and be competitive. So, let's not waste any time and get this new Adwords Express app from Google to manage our campaigns and budgets with ease! Local Advertising With Adwords Express We have discussed Adwords Express as a local advertising tool in two previous articles. I encourage you to take a closer look at [...]