General

Home/General

How To Boost Your Retail Sales On Amazon Prime Day 2020

Amazon Stores can empower their brand by making the UX and UI a faithful shopping experience to increase their sales. Amazon Prime Day has become one of the most lucrative shopping days of the year. The retail industry is beginning to believe that Amazon Prime Day could become more popular with consumers than Black Friday or Cyber Monday. Amazon Prime Day 2020 is scheduled for September 2020, though the exact date is still to be announced. Usually, Prime Day has been the second Tuesday in July. However, due to the emergence of this year’s pandemic, the date was moved to September. Amazon anticipates this date to be more beneficial to a wider audience. The announcement of Prime Day has been a secret until about a week to the date. However, the expectations are the date will be leaked well in advance so retailers can take advantage of the sales day. Prime Day is mostly an Amazon-only sales event that lasts 24 hours. This is different from Black Friday or Cyber Monday where the sales events are retailer sales. As anticipated, retailers tend to run their own sales events at the same time as Amazon’s Prime Day. Given the widespread revenue [...]

Webinar: How to Crush Sales on Amazon Prime Day Without Crushing Profits

Welcome to the SmartFinds "Learn from the Pros" Webinar Series. FREE TRAINING FOR AMAZON RETAILERS Amazon Prime Day 2020 is just around the corner. Amazon retailers can learn how to benefit from this once a year event by Learning from the Pros. Join our webinar on Wednesday, August 5, 2020, @ 2 PM EST on GoToWebinar. Your learning highlights include: How to maximize sales and profitability on Prime Day Forecasting sales & inventory spikes The 3 mistakes to avoid How to drive traffic to your Amazon store with Advertising channels How to drive traffic to your Amazon store with Non-Advertising channels After the Webinar A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees The webinar will be presented by SmartFinds Marketing and Elevate Growth Group.   Register Now Presented by: Melih Oztalay, CEO, SmartFinds Marketing Melih ("may-lee") is the CEO of SmartFinds Marketing. He has 25 years of experience in developing successful, efficient and strategic digital marketing and advertising solutions for businesses. Working through an entrepreneurial framework, he has given perspective on marketing in business development, sales, execution, and [...]

The Power of Website Design And Conversion Rate Optimization

Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]

How New Website Design Requirements are Important for Sales

User Experience (UX) and User Interface (UI) are very important to website design. The design principles which UX and UI are based on can be traced as far back as the 1940s. As workplace computers exploded in the early 1990s, UX and UI became an important element for designers. Since the start of the commercial Internet in 1989, we have seen technology progress and the graphic design industry become very specialized. This is not too different from the medical industry with doctors specializing in different segments of health. Graphic designers separated out between digital and traditional graphic design. Digital graphic designers continued to become more specialized with UI Design, UX Design, web design, visual identity, marketing, and advertising design, and the categories continue to grow. As we fast forward to 2020, website design trends have become more diverse. We are seeing design work changes that include typography, color combinations, retro-style designs, line art, geometric design, liquid design and much more. While these design trends fall into the category of graphic design, there are some types of design trends that are focused in broader categories that include: Micro Animation Organic Shapes Color to Evoke Emotions Thumb Friendly Mobile [...]

By |2020-03-30T17:29:05-04:00March 30th, 2020|Articles, Creative Design, Digital Marketing, General, Internet Marketing, Marketing, Smartfinds, Webinar, Website Development|Comments Off on How New Website Design Requirements are Important for Sales

Webinar: Creative Design Increases Sales! Learn from the Pros Webinar Series

Welcome to the SmartFinds "Learn from the Pros" Webinar Series. Join this free Live Website Design and Creative Webinar to increase your sales on Wednesday, April 29, 2020, at 2:00 PM EST The webinar will be presented by SmartFinds Marketing and Drive Creative Agency. Do you understand how important creative design impacts leads and sales from your website? WEBSITE DESIGN QUESTIONS TO ASK YOURSELF Are you getting the sales from the volume of people visiting your website? Do you understand color theories, font usage, page space usage, or how to use dark mode design? Do you understand what is causing your website to not generate more leads and sales? Do your calls to actions have the necessary creative design to generate interest? Do you understand how Conversion Rate Optimization can help you increase your leads and sales? WEBSITE DESIGN WEBINAR WILL DISCUSS Mobile First design theory Understanding color theory User triggered animations Understanding your calls to actions Understanding how to measure your conversation rate How to use conversion rate optimization to improve your lead and sales results WEBSITE DESIGN WEBINAR WILL COVER: How creative website design impacts your lead and sales results The concepts of creative design theories to [...]

By |2020-06-04T13:41:35-04:00March 25th, 2020|Creative Design, Digital Marketing, Education and Learning, General, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar, Website Development|Comments Off on Webinar: Creative Design Increases Sales! Learn from the Pros Webinar Series

Content Marketing Webinar Hosted By SmartFinds Marketing and Trade Press Services for Free

Birmingham, Michigan - February 24, 2020 (SMARTFINDS MARKETING) - Content Marketing Webinar hosted for free by SmartFinds Marketing with their communications partner, Trade Press Services, on Wednesday, February 26, 2020, at 2 p.m. EST on "How to Increase Sales with the Power of Content Marketing." Brands Using Content Marketing The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39 percent have a documented strategy. “When it comes to marketing in a digital and global marketplace, content is king, thanks to the ever-increasing power of social media and the necessity of leveraging that power to continuously and positively impact sales numbers,” says Gerri Knilans, president of Trade Press Services. "Content marketing has become a proven driver for sales increases,” notes Knilans whose background includes more than 40 years of sales and marketing expertise". "That’s why it’s imperative to understand all of the elements required to leverage content marketing strategically and successfully." Gerri Knilans and Jamie Pagett from Trade Press Services will host the first half of the webinar, which will address the scope of content marketing, [...]

Webinar: Content Marketing Drives Sales! Learn from the Pros Series

Registration For This Webinar Has Closed Don't Miss This FREE Live Content Marketing Webinar: Wednesday, February 26, 2020 at 2:00 PM EST Are You Ready for 2020 With Your Content Marketing Strategies? CONTENT MARKETING QUESTIONS TO ASK YOURSELF: Do you understand how content marketing can generate sales? Do you know how to create content that humans and search engines will love? Do you know how to use content marketing to drive quality visitors to your website? Do you know how to create a strategic content marketing plan that will support your company’s goals? CONTENT MARKETING WEBINAR WILL COVER: The benefits of content marketing How to create a strategic content marketing plan How to develop quality content that drives results How to distribute your content YOU'LL LEARN: Content marketing formats Eight steps to creating a strategic content marketing plan Strategic messaging Creating a content-marketing dream team Best practices Content distribution through non-social websites Content distribution through passive social media marketing Content distribution through active social media marketing YOU'LL GET: A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees Don't Miss This FREE Live [...]

Website Future Planning Webinar Discusses Strategy, Security and Budget For Business

SmartFinds Marketing will be presenting website future planning webinar on GoToWebinar Tuesday, November 19, 2019, at 9 AM EST Birmingham, MI – Novemer 12, 2019 – SmartFinds Marketing (www.smartfindsmarketing.com) will be holding a webinar on GoToWebinar, Tuesday, November 19, 2019 at 9 AM EST to discuss website future planning for businesses. The webinar will be educational and intended for business owners to consider how they plan for the future of their website, accepting technology changes, the strategy of their website, and budgets that impact how they approach the never-ending changes in website technologies. As we head into 2020, many changes have taken place in the world of digital marketing and website development. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. The webinar will touch on how to stay competitive in the marketplace. It is important for businesses to not fight the technologies changes that are never-ending. The 4 A's of Digital Marketing, which include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes, will be discussed during this webinar. The webinar will be [...]

Improve Your Website Performance and Technologies in 2020

As we head into 2020, many changes have taken place in the world of digital marketing and website performance. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. You will find many topics in this article that talk about change. It is important for businesses to not fight these changes. The 4 A's of Digital Marketing include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes. Are you ready and able to roll with the changes? Separating Your Website’s Performance Services A website has many services in order for it to live on the Internet’s world wide web (WWW). The Registrar, Domain Name Services (DNS), Hosting Provider, E-Mail, E-Commerce, Content Delivery Network (CDN) to name a few important segments used by most businesses. Each of these segments has become its own science, technology, process, and service. To that end, decentralizing your website’s services to separate service providers would improve your website’s performance and security. At the same time, you will reduce the risk of one area affecting another. It is time to re-think how [...]

Website Webinar: Preparing For Your Website’s Future, Reliable Strategy and Improving Security

Registration For This Webinar Has Closed Don't miss this FREE Live Website Webinar : Tuesday, November 19, 2019 @ 9AM EST 2020 is just around the corner. Is your website ready? WEBSITE WEBINAR QUESTIONS TO ASK YOURSELF: Are you ready for 5G? Are you ready for the future of mobile device capabilities? Have you gotten a perfect score on Google's Page Speed Testing Tool? Have you gotten a passing grade with Google's Structured Data Testing Tool? Have you tested your website and web server's security? Have you reduced your risk by decentralizing your web presence? WEBSITE WEBINAR WILL DISCUSS: Frontline website development technologies Developing a reliable strategy for future planning Reducing the risk of your website's downtime Keeping your website flexible as your business needs change YOU'LL LEARN: New project structure Diversifying technologies 2020 creative design 8 critical website technologies Preparing for website marketability YOU'LL GET: A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees Presented by: Melih Oztalay Melih Oztalay is the CEO of SmartFinds Marketing. He has 25 years of experience in developing successful, [...]