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The Power of Website Design And Conversion Rate Optimization

Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]

How New Website Design Requirements are Important for Sales

User Experience (UX) and User Interface (UI) are very important to website design. The design principles which UX and UI are based on can be traced as far back as the 1940s. As workplace computers exploded in the early 1990s, UX and UI became an important element for designers. Since the start of the commercial Internet in 1989, we have seen technology progress and the graphic design industry become very specialized. This is not too different from the medical industry with doctors specializing in different segments of health. Graphic designers separated out between digital and traditional graphic design. Digital graphic designers continued to become more specialized with UI Design, UX Design, web design, visual identity, marketing, and advertising design, and the categories continue to grow. As we fast forward to 2020, website design trends have become more diverse. We are seeing design work changes that include typography, color combinations, retro-style designs, line art, geometric design, liquid design and much more. While these design trends fall into the category of graphic design, there are some types of design trends that are focused in broader categories that include: Micro Animation Organic Shapes Color to Evoke Emotions Thumb Friendly Mobile [...]

Webinar: Creative Design Increases Sales! Learn from the Pros Webinar Series

Welcome to the SmartFinds "Learn from the Pros" Webinar Series. Join this free Live Website Design and Creative Webinar to increase your sales on Wednesday, April 29, 2020, at 2:00 PM EST The webinar will be presented by SmartFinds Marketing and Drive Creative Agency. Do you understand how important creative design impacts leads and sales from your website? WEBSITE DESIGN QUESTIONS TO ASK YOURSELF Are you getting the sales from the volume of people visiting your website? Do you understand color theories, font usage, page space usage, or how to use dark mode design? Do you understand what is causing your website to not generate more leads and sales? Do your calls to actions have the necessary creative design to generate interest? Do you understand how Conversion Rate Optimization can help you increase your leads and sales? WEBSITE DESIGN WEBINAR WILL DISCUSS Mobile First design theory Understanding color theory User triggered animations Understanding your calls to actions Understanding how to measure your conversation rate How to use conversion rate optimization to improve your lead and sales results WEBSITE DESIGN WEBINAR WILL COVER: How creative website design impacts your lead and sales results The concepts of creative design theories to [...]

By |2020-03-26T12:02:15-04:00March 25th, 2020|Creative Design, Digital Marketing, Education and Learning, General, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar, Website Development|Comments Off on Webinar: Creative Design Increases Sales! Learn from the Pros Webinar Series

Content Marketing Webinar Hosted By SmartFinds Marketing and Trade Press Services for Free

Birmingham, Michigan - February 24, 2020 (SMARTFINDS MARKETING) - Content Marketing Webinar hosted for free by SmartFinds Marketing with their communications partner, Trade Press Services, on Wednesday, February 26, 2020, at 2 p.m. EST on "How to Increase Sales with the Power of Content Marketing." Brands Using Content Marketing The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39 percent have a documented strategy. “When it comes to marketing in a digital and global marketplace, content is king, thanks to the ever-increasing power of social media and the necessity of leveraging that power to continuously and positively impact sales numbers,” says Gerri Knilans, president of Trade Press Services. "Content marketing has become a proven driver for sales increases,” notes Knilans whose background includes more than 40 years of sales and marketing expertise". "That’s why it’s imperative to understand all of the elements required to leverage content marketing strategically and successfully." Gerri Knilans and Jamie Pagett from Trade Press Services will host the first half of the webinar, which will address the scope of content marketing, [...]

Webinar: Content Marketing Drives Sales! Learn from the Pros Series

Registration For This Webinar Has Closed Don't Miss This FREE Live Content Marketing Webinar: Wednesday, February 26, 2020 at 2:00 PM EST Are You Ready for 2020 With Your Content Marketing Strategies? CONTENT MARKETING QUESTIONS TO ASK YOURSELF: Do you understand how content marketing can generate sales? Do you know how to create content that humans and search engines will love? Do you know how to use content marketing to drive quality visitors to your website? Do you know how to create a strategic content marketing plan that will support your company’s goals? CONTENT MARKETING WEBINAR WILL COVER: The benefits of content marketing How to create a strategic content marketing plan How to develop quality content that drives results How to distribute your content YOU'LL LEARN: Content marketing formats Eight steps to creating a strategic content marketing plan Strategic messaging Creating a content-marketing dream team Best practices Content distribution through non-social websites Content distribution through passive social media marketing Content distribution through active social media marketing YOU'LL GET: A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees Don't Miss This FREE Live [...]

Website Future Planning Webinar Discusses Strategy, Security and Budget For Business

SmartFinds Marketing will be presenting website future planning webinar on GoToWebinar Tuesday, November 19, 2019, at 9 AM EST Birmingham, MI – Novemer 12, 2019 – SmartFinds Marketing (www.smartfindsmarketing.com) will be holding a webinar on GoToWebinar, Tuesday, November 19, 2019 at 9 AM EST to discuss website future planning for businesses. The webinar will be educational and intended for business owners to consider how they plan for the future of their website, accepting technology changes, the strategy of their website, and budgets that impact how they approach the never-ending changes in website technologies. As we head into 2020, many changes have taken place in the world of digital marketing and website development. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. The webinar will touch on how to stay competitive in the marketplace. It is important for businesses to not fight the technologies changes that are never-ending. The 4 A's of Digital Marketing, which include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes, will be discussed during this webinar. The webinar will be [...]

Improve Your Website Performance and Technologies in 2020

As we head into 2020, many changes have taken place in the world of digital marketing and website performance. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. You will find many topics in this article that talk about change. It is important for businesses to not fight these changes. The 4 A's of Digital Marketing include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes. Are you ready and able to roll with the changes? Separating Your Website’s Performance Services A website has many services in order for it to live on the Internet’s world wide web (WWW). The Registrar, Domain Name Services (DNS), Hosting Provider, E-Mail, E-Commerce, Content Delivery Network (CDN) to name a few important segments used by most businesses. Each of these segments has become its own science, technology, process, and service. To that end, decentralizing your website’s services to separate service providers would improve your website’s performance and security. At the same time, you will reduce the risk of one area affecting another. It is time to re-think how [...]

Website Webinar: Preparing For Your Website’s Future, Reliable Strategy and Improving Security

Registration For This Webinar Has Closed Don't miss this FREE Live Website Webinar : Tuesday, November 19, 2019 @ 9AM EST 2020 is just around the corner. Is your website ready? WEBSITE WEBINAR QUESTIONS TO ASK YOURSELF: Are you ready for 5G? Are you ready for the future of mobile device capabilities? Have you gotten a perfect score on Google's Page Speed Testing Tool? Have you gotten a passing grade with Google's Structured Data Testing Tool? Have you tested your website and web server's security? Have you reduced your risk by decentralizing your web presence? WEBSITE WEBINAR WILL DISCUSS: Frontline website development technologies Developing a reliable strategy for future planning Reducing the risk of your website's downtime Keeping your website flexible as your business needs change YOU'LL LEARN: New project structure Diversifying technologies 2020 creative design 8 critical website technologies Preparing for website marketability YOU'LL GET: A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees Presented by: Melih Oztalay Melih Oztalay is the CEO of SmartFinds Marketing. He has 25 years of experience in developing successful, [...]

Marketing Agency and Services for Businesses To Achieve Success

Your marketing agency source for all things digital. At Smartfinds Marketing, we take a rational approach to an irrational medium. Our marketing agency has extensive experience and knowledge in many segments of the digital marketing world. Our innovative combination of knowledge, experience, and business intellect attract diverse and sophisticated team members, partners, and clients. We have been in the advertising and marketing industries since 1987 and our experience on the Internet goes back to 1994. We have a unique understanding of the technical implementations of Internet technology and being able to apply it to Marketing Processes and Strategic Activities. We have a team that includes project managers, writers, creative developers, technical developers, and advertising and marketing specialists. We use innovation, creativity, imagination, and resourcefulness to achieve business goals set by our clients. Our business segments and competencies include Research, Strategy, and Planning; Creative Development; Technical Development; Inbound Marketing Strategies; Organic Marketing; Content Marketing; Social Media Marketing; Digital Advertising; Local Ecosystem Marketing; Management, Measurement, Analysis, and Interpretation. We invite you to join our team. Let's accomplish goals, exceed expectations, and achieve success together.   We collaborate with complimentary industry partners. Here are a few you will find [...]

By |2020-03-30T15:40:52-04:00July 9th, 2019|Articles, Content Marketing, General, Internet Advertising, Internet Marketing, Local Marketing, Marketing, Research Strategy Planning, Search Engine Optimization, SEO, Social Media Marketing|Comments Off on Marketing Agency and Services for Businesses To Achieve Success

Crown Motors Chrysler Dodge Jeep RAM Promotes Car Sales Event

Crown Motors Chrysler Dodge Jeep RAM (Crown CDJR) sales incentives during February 2018 for Chrysler, Dodge, Jeep and RAM brand cars in the Crown Chrysler Holland, Michigan store. Holland, MI – February 19, 2018 Crown Motors Chrysler Dodge Jeep RAM (Crown CDJR, www.crowncdjr.com ) has sales incentives on new and used cars during February 2018 as part of their President’s Day sales event. Jeep model leases are available for as little as $1,500 due at signing. New car sales specifics include: 2018 RAM 1500 Big Horn lease at Employee Pricing! $229/month for 24 months with $2,212 due at signing. 2018 Jeep Grand Cherokee Laredo lease for $289/month for 36 months with $2,212 due at signing. 2018 Jeep Grand Cherokee Limited lease for $229/month for 36 months with $2,325 due at signing. 2018 Jeep Wrangler Unlimited Sport lease for $369/month for 48 months with $1,500 due at signing. 2018 Jeep Compass Latitude lease for $219/month for 36 months with $2,539 due at signing. 2018 Dodge Challenger GT for sale at $33,135, a $2,250 discount from MSRP. The Crown Motors service departments are offering $5 Off Air Filters (for either cabin or engine filters), oil change & tire rotation package for $59.95, [...]

By |2018-02-19T18:28:12-05:00February 20th, 2018|Automotive Marketing and Advertising, General, News and Events|Comments Off on Crown Motors Chrysler Dodge Jeep RAM Promotes Car Sales Event
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261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.