Dealerships Have Excellent Ways To Drive Customers To Their Store

Auto dealerships continue to struggle to attract local consumers to their stores with the increase in marketing channel competition. The problems range from other brand competition to competition from within the brand. Other sources include in-brand marketing channels from Tier 1, Tier 2 and Tier 3. This doesn’t mean dealerships cannot find marketing channels to drive consistent leads to their stores. As digital marketing continually changes, it is about being flexible by making changes to existing marketing plans and take advantage of the newer tools. Alternatively, revise how an existing marketing channel is being used. Consumer Car Buying Habits Informed consumers are, of course, an additional dilemma for dealerships. Local consumers spend more time researching brands, models, vehicle reviews on the Internet before they become a showroom walk-in. The consumers read vehicle reviews, ask for advice on social media from friends and family, and compare vehicle specifications. Showroom walk-ins have become a problem in terms of marketing channel attribution. These informed consumers do not call, make an appointment, complete an online form or send an email. They just walk-in! Autotrader’s 2016 consumer car buying journey is a clear sign of how shopping for cars has changed over the decades. Cox [...]

SmartOne for Auto Dealership Marketing To Local Consumers

Auto Dealership Marketing to local consumers has changed over the years. The marketing process is primarily in the digital marketing channels and the competition around these channels is high. Tier 1, Tier 2 and Tier 3 are all competing in the same marketing channels making the process difficult for any one individual dealership. What if there is another way of reaching targeted consumers? If you think you’ve tried something like SmartOne for auto dealership marketing before you’d be wrong. SmartOne differs because it is entirely managed by a digital marketing agency and not just a technology provider. Digital agencies manage the strategy, processes and analyze results. Technology companies only focus on services and tasks, something they are very good at executing. The difference is like hiring your printer to be your ad agency four decades ago. What Is SmartOne? Let's summarize the SmartOne program. SmartOne is an advanced auto dealership marketing using digital local marketing with proven results increasing a dealership’s awareness among targeted local consumers who have not done business with the dealership before. SmartOne program guarantees car sales, has a fixed fee, does not accept commissions for sales above the guarantee, and provides the dealership a refund or [...]

By |2018-09-24T05:15:33+00:00September 23rd, 2018|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Digital Marketing, Local Business Marketing, Local Marketing, Marketing, SmartOne|Comments Off on SmartOne for Auto Dealership Marketing To Local Consumers
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