Ryan discussed how to maximize sales and profitability on Prime Day and was followed by Melih discussing how to drive traffic to your Amazon store. Capturing channel traffic with lightning deals and understanding how keywords are different in Amazon compared to Google were excellent discussion topics well-received by the webinar attendees. Utilizing non-Google Adwords options were, also, discussed during the webinar. Native Advertising and social communities were important recommendations during the webinar as they can help reduce competition.
The webinar was presented in a dialogue fashion in which Melih and Ryan worked together on various topics. The webinar did exceed the normal one-hour normal time because of the interest level of the webinar and the volume of information that needed to be covered.
Amazon Prime Day Webinar Discussion Topics
Maximizing Sales on Prime Day
Capturing On-Channel Traffic
Driving Traffic To Your Amazon Store: Non-Advertising
Blog Posts, Content Marketing, Social Media Marketing, Email Marketing
Driving Traffic To Your Amazon Store: Advertising Options
Native Advertising, Social Media Advertising,
Maximizing Conversion Rates
Forecasting Sales & Inventory
Inventory Management Options
The Three Mistakes to Avoid in Amazon
Amazon Prime Day Webinar Educational Articles
SmartFinds Marketing’s Learn from the Pros webinars are always preceded by educational articles to introduce audiences to key concepts about the webinar’s topic. You can find information about each article related to the website design webinar below:
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