Ever notice how you have to go back and make changes to your website when Google makes an algorithm change or adds a new algorithm? Some of the most significant changes that have taken place since 2008 have had an impact on not only website changes, but how a business markets itself on the Internet. Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary. Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results. Conceptually, it is important to understand the impact on your business when these changes are made. It is equally important to understand that web marketing has no endpoint and change is inevitable. "Expect change and accept change" is something I have presented in years past. Trying to fight the dynamic and fluid environment of the web is not logical for your business, nor is it fruitful use of your time. Keep emotion out of it, press forward and adapt to the changing environment. We will review a few of the more prominent algorithm changes by Google and [...]
In the past week a small business was referred to us asking about search engine optimization (SEO). When someone asks me about "seo" in 2014, the first thing in my mind is they are not familiar with the realities of website marketing and web marketing in today's world. This was certainly going to be a educational conversation requiring patience and asking the right questions to bring this business owner up to speed. The conversation started out by finding more about: the business, their web address, whether they are dependent upon a specific geography for their revenue, and what keyword or phrase did this business owner want to show up in the search results. I'm in the Detroit Metropolitan area and the business is in Denver, CO. In order to reasonably duplicate the search results I would need to change my location in my Google search to Denver, CO. You can do this clicking on "Search Tools" in the Google results and then clicking the down arrow on the location. At this point change your location to a specific city and state. You will notice in this same area you can change the time frame and type of results if you [...]
Google algorithm updates that effect search engine ranking position along with recent Penguin algorithm and Panda algorithm updates. Google states it is looking to continually improve search results.
Birmingham, Michigan - October 27, 2009 (SMARTFINDS INTERNET MARKETING) - Melih Oztalay of SmartFinds Internet Marketing served as a guest speaker at today's Automation Alley event titled, "Mega Marketing in a Tough Economy: Effective Direct Response Campaigns, SEO and eMarketing." Oztalay provided a presentation to discuss online marketing strategies for "Creating Sizzling SEO and eMarketing." CEO Melih Oztalay has fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a digital marketing agency, SmartFinds Internet Marketing's major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines. "This was a fantastic event," commented Oztalay. "It was fun and rewarding to share insights on the tricks and tools to generate a SEO program that pays off. The attendees were engaging and eager to learn how to build e-marketing campaigns that deliver." SmartFinds Internet Marketing provides businesses with Internet marketing services and solutions that include all or a combination of the following to meet the business growth and revenue objectives: Research, Strategy and Planning; Creative and Technical Development; Content Marketing; Social Media Marketing; Internet advertising solutions; Management, Measurement and Analysis. This [...]
Since we know people are entering websites through interior pages, have you considered how that affects your website flow? Let's start with the question have you considered that your home page is not the only entryway to your Web site? In fact, visitors may never even view your home page, but instead, may access your site through its interior pages. This reality must impact your internal Web site marketing strategy, your call to action on all pages, as well as your website flow to meet your business objective.
Technical Marketing is the process of insuring your website, your web pages, and the web server all work together. You would be wrong to think this is search engine optimization (SEO). While SEO is a part of Website Technical Marketing, there is more work than meets the eye
I remember ten years ago when we were designing websites for our clients that we used to play around with the keywords, descriptions and a variety of content related methods to help our customer get a high ranking on Yahoo. In some cases we were successful enough that not only were all the pages indexed, but they would come up consecutively. Undoubtedly, everything has changed over the past 10 years, but the question still remains the same. Why would we spend so much time trying to beat the search engine algorithms? The answer is very simple, we are all trying to make a living, earn money, support our customers and insure their success. There is indeed one assumption in this writing. That is to say the website we are talking about are regular business websites. Not scams, not fraudulent services, not spam websites. Nothing of the sort, just everyday normal business websites. The Internet by its very electronic nature has introduced the idea of lower cost marketing, more efficient marketing, measured marketing, and broader marketing. Naturally, a business would indeed seek these methods to get new and more business. Considering most businesses are small business, we run into the issue [...]
Search engine marketing has changed as search engines have become wiser and have put more scrutiny upon deciding page ranking and which websites are really important. Spending time on traditional on-page optimization and link building strategies will not get you that top ranking in Google. Don't get me wrong, you cannot stop doing these tasks, however, the marketing of your website will need to include a variety of other methods if you want to get top rankings. Search engines are looking for clean quality content to provide to their users and we will see the search engine market become more competitive. Traditional search engine optimization will continue to be part of your efforts excepting for our methodology will change. You will continue to work on link exchanges, keywords, descriptions, titles, headlines, image alt descriptions, comments, and content. Now you will focus your keywords to be very specific and watch you density. Your descriptions will not be as long, but concentrate on more concise descriptions. You will want to watch your HTML coding to make the process easier for the search engine spiders. Try using fewer tables and consider Cascading Style Sheets. The link exchanges will have to be more specific [...]
While Search Engine Optimization and Advertising are specific tasks to engage, Search Engine Marketing is the key component that actually determines how you will optimize and advertise on the web. It is the research, analysis, strategy planning that will determine the execution methods. There is a distinct difference between SEM and SEO. - SEO is the process of making changes to the HTML code of your web pages to be content rich in your specific niche and key phrase. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page. - SEM on the other had is the process of integrating a variety of methods to insure the SEO work is successful. These methods will include research for your business, competitor analysis, link exchanges, articles, news, newsletters, audience analysis, and ultimately the method employed to generate traffic to your website. It is the same distinction between the words "marketing" and "advertising". - Marketing is the process or technique of promotion, selling and distributing a product or service. - Advertising is to make your product or service publicly known; an announcement to [...]