Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.
Consumer ratings and reviews have become a very important part of local store marketing for national companies. This the new public relations and reputation management for any size business that reaches into social communities and mobile marketing.
Geographic marketing incorporates digital tools like local business listings, hyperlocal advertising, managing customer ratings and reviews. National companies with multiple store locations also have to consider managing the marketing for individual stores at the store level now-a-days and not just at the national level.
Geographic Marketing requires ongoing marketing management of Google Places Listings as well local business listings in many other websites. SmartFinds Internet Marketing can assist your multi-location national business with geographic marketing processes.
Geographic Marketing and Local business listing optimization is important for the local business for their optimized local business marketing to reach local consumers through optimized web searches, mobile searches, and mobile applications.
Geographic marketing is a uniquely effective opportunity for business marketing teams to fully optimize their local business listings online. Many businesses have gone down the path of claiming their local business listings, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google Places. That doesn't necessarily benefit the overall geographic marketing process on the web, which we will discuss further. Let's discuss briefly why there is more to geographic marketing than Google Places. You will find that there this is a closed loop circle that begins with customer using Google Places to search for a business, product or service. Once they have experienced doing business with you, they go to other websites to post their review about your business, product, or service. The other websites then push these reviews into your Google local listing for future customers to see. You can see this requires that you manage your business marketing tools and local listing at other websites. The other is that no other local business marketing tools associated with the listing have been utilized. Geographic marketing is a multi-faceted operation, and requires updating and using [...]
Sitemaps were traditionally utilized as a user interface to help visitors find particular website content. Generally, standard HTML sitemaps have a sitemap page which consists of links and descriptions to all pages within the website. Sometimes the pages are even organized with headings. The sitemap process has matured considerably in the past few years, beginning when Google introduced Sitemaps 0.84 in June 2005 to accommodate the publishing of lists of links for an entire business website. That was when sitemap idea progressed to pushing your website URLs out to the general digital community using server based files. The server based files come in a variety of formats including HTML, XML, ROR, Text and zipped files as .gz format. Soon, support for sitemaps began to gain acceptance by the larger search engines. In November 2006, Google, MSN and Yahoo announced joint support for the Sitemaps protocol. At that time, the version was called Sitemap 0.90 and the website Sitemaps.org was created. In April 2009, Ask and IBM announced support for Sitemaps. At the same time Google, Yahoo, MSN announced their search robots would auto-discover sitemaps through a command in the robots.txt. With these sitemaps search engines can more intelligently index the [...]
Is it possible to have an attractive website and still be optimized for search engines? The answer is absolutely yes! Website design optimization is a balance between what is attractive to the visitor versus what the search engines require with text copy. Of course we tend to be mis-guided about what will dazzle the visitor. It is not necessary to overwhelm your website with graphics, which will cause the page to download slower. Our intention is to provide you with tips that will still be attractive, while focusing on Easy Spider. Easy Spider is a term we use at our firm that will optimize the HTML code, but not the aesthetics of the website. There is no question that most webmasters are developing websites that are complex and full of graphic design elements. Even though, we have faster connection speeds today compared to 10 years ago, we can go overboard and the page wills till download slowly. Of course the user will never wait that long for a website to load, and will move on to the next website in their search results. One does have to ask the question why webmasters are still developing slow loading websites. Primarily due [...]
I remember ten years ago when we were designing websites for our clients that we used to play around with the keywords, descriptions and a variety of content related methods to help our customer get a high ranking on Yahoo. In some cases we were successful enough that not only were all the pages indexed, but they would come up consecutively. Undoubtedly, everything has changed over the past 10 years, but the question still remains the same. Why would we spend so much time trying to beat the search engine algorithms? The answer is very simple, we are all trying to make a living, earn money, support our customers and insure their success. There is indeed one assumption in this writing. That is to say the website we are talking about are regular business websites. Not scams, not fraudulent services, not spam websites. Nothing of the sort, just everyday normal business websites. The Internet by its very electronic nature has introduced the idea of lower cost marketing, more efficient marketing, measured marketing, and broader marketing. Naturally, a business would indeed seek these methods to get new and more business. Considering most businesses are small business, we run into the issue [...]
Search engine marketing has changed as search engines have become wiser and have put more scrutiny upon deciding page ranking and which websites are really important. Spending time on traditional on-page optimization and link building strategies will not get you that top ranking in Google. Don't get me wrong, you cannot stop doing these tasks, however, the marketing of your website will need to include a variety of other methods if you want to get top rankings. Search engines are looking for clean quality content to provide to their users and we will see the search engine market become more competitive. Traditional search engine optimization will continue to be part of your efforts excepting for our methodology will change. You will continue to work on link exchanges, keywords, descriptions, titles, headlines, image alt descriptions, comments, and content. Now you will focus your keywords to be very specific and watch you density. Your descriptions will not be as long, but concentrate on more concise descriptions. You will want to watch your HTML coding to make the process easier for the search engine spiders. Try using fewer tables and consider Cascading Style Sheets. The link exchanges will have to be more specific [...]