It has been two years since Google updated the Penguin algorithm. The most significant change is Penguin runs in real-time, meaning the algorithm is no longer an add-on. Penguin will make decisions at the time of a search. This, also, means the Penguin algorithm no longer will receive updates, as it is part of Google’s core algorithm. August and September months have historically been when Google makes these changes impacting the search engine ranking positions (SERP) of websites. Including Penguin into the core algorithm, means the changes will happen immediately. You’ll know if you’ve been affected…NOW! Understanding The Google Penguin Algorithm? Google Penguin was a filter to run as part of Google’s ranking algorithm. Penguin was introduced in April 2012 designed at decreasing the SERP of websites using spamming techniques. These methods violate Google's Webmaster Guidelines with gimmicks like manipulating the links and volume of links pointing to a web page. "Steps To A Google Friendly Site" gives good points to staying on Google’s good side and staying out of black-hat SEO tactics. Google;s Announcement Of The Penguin Algorithm 4.0 "Penguin is now part of our core algorithm" is the headline on Google's Webmaster Central Blog. Here is the most [...]
Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing
Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers BIRMINGHAM, MI, October 22, 2013 - Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front. Can anyone find you in the search results? The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, "Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour." The study can be interpreted by gas station and [...]
Google algorithm updates that effect search engine ranking position along with recent Penguin algorithm and Panda algorithm updates. Google states it is looking to continually improve search results.
JC Penney engaging in black hat SEO techniques in which thousands of unrelated web sites in the retail industry were linking JCPenny.com. The process was done by linking very specific keywords in a manner that was cheating their way to the top of Google.
Google’s renewed attempt to court small businesses underscores one of the perennial challenges of Web advertising. Small businesses make up a majority of businesses in America but account for only a small fraction of online advertising dollars.
Sitemaps were traditionally utilized as a user interface to help visitors find particular website content. Generally, standard HTML sitemaps have a sitemap page which consists of links and descriptions to all pages within the website. Sometimes the pages are even organized with headings. The sitemap process has matured considerably in the past few years, beginning when Google introduced Sitemaps 0.84 in June 2005 to accommodate the publishing of lists of links for an entire business website. That was when sitemap idea progressed to pushing your website URLs out to the general digital community using server based files. The server based files come in a variety of formats including HTML, XML, ROR, Text and zipped files as .gz format. Soon, support for sitemaps began to gain acceptance by the larger search engines. In November 2006, Google, MSN and Yahoo announced joint support for the Sitemaps protocol. At that time, the version was called Sitemap 0.90 and the website Sitemaps.org was created. In April 2009, Ask and IBM announced support for Sitemaps. At the same time Google, Yahoo, MSN announced their search robots would auto-discover sitemaps through a command in the robots.txt. With these sitemaps search engines can more intelligently index the [...]
Do you know if your website is optimized by page or based on the entire website? Per page optimization has been a ongoing theme in making sure your website is marketable through the search engines. Furthermore, this changes the thought process of your website flow because all pages now need a targeted call to action based on the entry point by visitors.
W3C compliance can have a positive impact on search engine rankings. It’s fair to conclude if code works well for the visitors and browsers, it can only benefit your efforts with the search engines. So, why would one take the risk of having bad Web site code, if good Web site code will help visitors and search engine spiders alike?
People who were aged 10, 15 and 20 years old in 1995 are today aged 24, 29 and 34 years, respectively. If we think about today's 24 to 34 year olds, we realize they all grew up with the Internet as an integral part of their life. If we change our paradigm and consider the "Internet boomer" audience as an integral part of our marketing strategy, we will increase the number of prospects our business will reach.
In today's high-tech environment, brick and mortar operations are not the only business segments faced with the proposition of moving to a new location. Website owners have to change to a new web address. E-commerce retail websites also execute their own types of moves, in the way of relocating to new web addresses. No matter the business type - whether a high tech e-commerce website or a traditional physical retail location, the concerns associated with relocation are similar. How can a retailer change addresses without losing ground on past marketing efforts, while still maintaining existing customers - and in a best case scenario, reaching an expanded and improved customer base? In general, most understand what's involved with moving a brick and mortar operation. Let's take a closer look at some of the nuances of moving to a new web address. As part of this exercise, it's important to understand the ways in which online retailers create high traffic e-commerce in the first place - and then, to evaluate if/how making a move might make an impact. Durability It may seem surprising that in the ever-changing technology of the internet, being 'old' is actually viewed as a positive when it comes [...]