Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Since when do readers want to be insulted or put in a position of feeling stupid? Probably never. As an industry author and owner of a web marketing agency I have to keep up with industry news. For this reason I look over quite a variety of editorials. What I found interesting during the first half of this year are articles titled along the lines of "mistakes you're making" concept. Try searching on any combination of words like "ppc", "paid search advertising", and the word "mistakes". The number of editorials being critical about the readers efforts is quite impressive. The pattern of these articles have been catching my attention. It seems completely unnecessary to put the reader in a position of feeling bad about the work they are currently executing. If the author is meaning to be helpful then it makes sense to educate the reader in a manner that emphasizes curiosity to promote learning. Let's take fresh approach by focusing on recommendations and enhancements based on education. The Complexities of Paid Search Advertising Pay-Per-Click (PPC) is an advertising platform in which you are spending money on clicks every minute of every hour. Your daily budget will generate the return [...]

By |2017-01-01T11:27:23+00:00August 11th, 2014|Articles, Education and Learning, Google Adwords Advertising, Internet Advertising, Marketing, Practical Ecommerce, Smartfinds, Web Marketing Today|Comments Off on Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Google Adwords Express 101: Hyperlocal Advertising To Reach Local Consumers

We recently discussed "Use Hyperlocal Advertising to Reach Nearby Consumers" in which we mentioned Google Adwords Express as one method of hyperlocal advertising. The response regarding this advertising tool certainly required a more in depth look at how to best use Google Adwords Express. Whether you are a national multi-location brand or a local small business you will need to use a multi-channel approach in trying to be visible to the local consumers. The primary multi-channel options would include would include desktop search, mobile searches, map searches for both organic rankings and to use advertising. Certainly everyone wants to be ranked in the free organic listings such as the websites, maps, videos and images, however, it is not always easy to get ranked. Patience is always a necessity and you never know from one day to the next if your ranking will stay in place. Google's algorithm changes or competitor efforts can always make organic rankings difficult to sustain. In a separate article are we did discuss "5 Reasons to Use PPC Ads for Local Marketing" in which a few things I outlined included: Targeting local consumers by geography Dominating the first page of Google search results Instantly showing up [...]

Five Reasons Why Local Advertising Needs To Be Part Of Your Local Marketing

I hope the first thing you noticed about this article is the title separating "local advertising" from "local marketing". The Internet has given way to create a distinct difference between the terms "marketing" and "advertising". While traditionally, advertising has always been a subset of marketing, one of the key differences on the web is that marketing has a shelf life of years while advertising on the web tends to have a shelf life as long as your funds will last. I don't think professionals in the industry would disagree that marketing is the better long-term solution in web marketing. The issue is not if it is a better long-term solution, rather how quickly can you show in the search results and how quickly will you get traffic. Organic marketing is generally achieved by on-website search engine optimization (SEO) and off-website outreach, such as social media marketing. The reality is that Google's Hummingbird search engine, structured data, and the Panda and Penguin algorithms are making it much more difficult for the small business. These hurdles make ranking a website organically more of a challenge. Therefore, seeing results is not a matter of days or weeks, but months. Getting your website to [...]

By |2017-01-01T11:28:24+00:00March 26th, 2014|Google Adwords Advertising, Internet Advertising, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, Smartfinds, Web Marketing Today|Comments Off on Five Reasons Why Local Advertising Needs To Be Part Of Your Local Marketing
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