Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.
Consumer ratings and reviews have become a very important part of local store marketing for national companies. This the new public relations and reputation management for any size business that reaches into social communities and mobile marketing.
Geographic marketing incorporates digital tools like local business listings, hyperlocal advertising, managing customer ratings and reviews. National companies with multiple store locations also have to consider managing the marketing for individual stores at the store level now-a-days and not just at the national level.
Geographic Marketing requires ongoing marketing management of Google Places Listings as well local business listings in many other websites. SmartFinds Internet Marketing can assist your multi-location national business with geographic marketing processes.
Geographic Marketing and Local business listing optimization is important for the local business for their optimized local business marketing to reach local consumers through optimized web searches, mobile searches, and mobile applications.
Geographic marketing is a uniquely effective opportunity for business marketing teams to fully optimize their local business listings online. Many businesses have gone down the path of claiming their local business listings, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google Places. That doesn't necessarily benefit the overall geographic marketing process on the web, which we will discuss further. Let's discuss briefly why there is more to geographic marketing than Google Places. You will find that there this is a closed loop circle that begins with customer using Google Places to search for a business, product or service. Once they have experienced doing business with you, they go to other websites to post their review about your business, product, or service. The other websites then push these reviews into your Google local listing for future customers to see. You can see this requires that you manage your business marketing tools and local listing at other websites. The other is that no other local business marketing tools associated with the listing have been utilized. Geographic marketing is a multi-faceted operation, and requires updating and using [...]