Google Introduces Adwords Express Mobile App For Local Advertising

Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things change. Sometimes these changes are great and other times it makes you want to pull your hair out. As I tell my clients... Expect Change Accept Change Adapt To The Change Adopt The Change All of this is code for some of your money you spent just went up in smoke. Since the industry will continue to keep going with our without you pulling your hair out, I suggest you get over it, press forward, and let's hope you can do this quickly. By the time the change has proven itself the industry has moved onto something else and you'll be left behind. It's about adopting the new technologies early, take advantage of the marketing tool and be competitive. So, let's not waste any time and get this new Adwords Express app from Google to manage our campaigns and budgets with ease! Local Advertising With Adwords Express We have discussed Adwords Express as a local advertising tool in two previous articles. I encourage you to take a closer look at [...]

Dynamic Sitelinks Improves Your Google Adwords Advertising Performance

Google has introduced a advertising option you won't want to miss! As part of Google's Adwords advertising platform features of ad extensions, Dynamic Sitelinks has been made available to all businesses at no additional charge. Sitelinks help people reach a web page on your site by clicking to the very page specific to what they are searching -- directly from your ad, with just a single click. I discussed ad extensions in March with the article, "Understanding Ad Extensions in Google AdWords" as a means to improve your advertising performance. Ad extensions are advertising features to visually improve your text ads to people searching on a specific topic related to your business. Using ad extensions you maximize your budget, get more clicks, and improve the click-through rate (CTR) of your ads. More clicks means more traffic to your website and improved ad performance means higher keyword quality scores. Better keyword quality scores means lower cost per click, which you can read more about at "High Quality Scores Mean Lower Pay-per-click Costs". Dynamic Sitelinks are automatically generated and appear below your Google ad and will connect potential customers to relevant pages on your website. This is another ad extension feature adding [...]

By | 2017-01-01T11:27:19+00:00 August 25th, 2014|Articles, Internet Advertising, Marketing, Practical Ecommerce, Smartfinds, Web Marketing Today|Comments Off on Dynamic Sitelinks Improves Your Google Adwords Advertising Performance

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Since when do readers want to be insulted or put in a position of feeling stupid? Probably never. As an industry author and owner of a web marketing agency I have to keep up with industry news. For this reason I look over quite a variety of editorials. What I found interesting during the first half of this year are articles titled along the lines of "mistakes you're making" concept. Try searching on any combination of words like "ppc", "paid search advertising", and the word "mistakes". The number of editorials being critical about the readers efforts is quite impressive. The pattern of these articles have been catching my attention. It seems completely unnecessary to put the reader in a position of feeling bad about the work they are currently executing. If the author is meaning to be helpful then it makes sense to educate the reader in a manner that emphasizes curiosity to promote learning. Let's take fresh approach by focusing on recommendations and enhancements based on education. The Complexities of Paid Search Advertising Pay-Per-Click (PPC) is an advertising platform in which you are spending money on clicks every minute of every hour. Your daily budget will generate the return [...]

By | 2017-01-01T11:27:23+00:00 August 11th, 2014|Articles, Education and Learning, Google Adwords Advertising, Internet Advertising, Marketing, Practical Ecommerce, Smartfinds, Web Marketing Today|Comments Off on Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

How Negative Keywords Optimize Your Advertising Campaign Budget

Last week we discussed "High Quality Scores Mean Lower Pay-per-click Costs". This week we are going to continue discussing ways of optimizing your advertising budget for pay-per-click (PPC) ads by understanding negative keywords this week. Unfortunately computers are computers and unless you give them specific instructions, they will run-a-muck with your money. This tends to happen when your ads show for unintended topics making you cringe when you learn how much money you wasted. Let's say you have a key phrase in your ad campaign for "leather shoes" and Google displays the ad for "cheap leather shoes", yet your business is high-end craftsmanship shoes. If your ad shows for "cheap leather shoes" and someone clicks on it to your web page that is anything but cheap, you will have wasted your money on that visitor. The trick is to tell your ad campaign to not display for for searches with the word "cheap" in them. Understanding Negative Keywords The short description of a negative keyword is they prevent your ads from being shown in a word or phrase search. By setting up negative keywords you are telling Google not to show your ads if the conditions match your adwords campaign. [...]

Lower Your Google Adwords Advertising Costs With Higher Quality Scores

Your Google Adwords advertising Quality Score is a weighted average from 0 - 10 based on how relevant your ads, keywords, and landing page are to a person searching and engaging with your ad. The reality is that having a high Quality Score can lead to lower prices and better ad positions. Quality scores are measured per keyword and can be found in your Adwords campaign under keywords and displaying the column. The Quality Score of each keyword is calculated every time your keyword matches a search. The more relevant your ads and landing pages are to the person searching, the higher your Quality Score. Your keyword scores will affect your ad position on the page as well as your prices. Factors Determining Keyword Quality Score: Your expected click-through rate (CTR). The ad relevance of each keyword as it relates to the Ad Groups. The ad relevance as it relates to your text copy. Landing page where people are sent when they click on your ad. The quality, relevance and page experience. Your overall historical AdWords account performance. The keyword scores is evaluated depending on what network your ad appears, meaning that you have a different Quality Score on Search [...]

Powerful Google Adwords Advertising Tools Using Ad Extensions

Think of ad extensions as a means to visually improve the visibility of your text ads in desktop and mobile searches. Using ad extensions you are able to maximize your budget and help get more clicks and therefore improve your clickthrough rate (CTR) of your ads. Getting more clicks means more customer traffic to your website. If you are using ad extensions, you are more likely to show on the left side above the search results rather than being in the right sidebar where there isn't room for ad extensions to show. Additionally, if there are two competing ads with the same bid, quality, and keyword, the ad using ad extensions will generally appear in a higher ad position than the other. These are a type of ad format to show extra information about your business, your website and your advertising. These ad extensions are added manually and some can be automated. Why Businesses Use Ad Extensions? Ad extensions give your ad better visibility and generally receive more clicks. They also show extra information about your business and usually appear at the top of the page above the organic searches, rather than on the sidebar. By enriching your search ads [...]

Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing

March 15, 2012 (Birmingham, MI): SmartFinds Internet Marketing (www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Google Adwords Advertising Management has received the new company level partner certification by Google. SmartFinds Internet Marketing, a web marketing agency, has met eligibility criteria which include passing a minimum of two certification exams, illustrating practical expertise in managing business Adwords accounts, and agreement to terms and conditions of representing Google AdWords. "As a web marketing agency working in a ever changing environment of web technologies and requirements, our company has to adapt to the industry. As Google changes algorithms, Adwords requirements and adds new service segments we have to step up to be sure we can support our clients before they are aware of these changes," said Melih Oztalay, SmartFinds CEO. "We value the certification from Google for Adwords and our team has worked very hard to meet the eligibility requirements." Google’s Adwords Certification program encourages companies to become a Google Adwords Certified Partner and states, "Demonstrate knowledge and skills in Google AdWords with a globally recognized program. Your company can demonstrate your proficiency in AdWords and showcases knowledge of the latest AdWords tools and best [...]

By | 2017-12-01T15:47:24+00:00 March 15th, 2012|Google Adwords Advertising, Internet Advertising, News and Events, Smartfinds|Comments Off on Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing

Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing

Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing for the successful management of Google Adwords. New company level Google Adwords certification for meeting Adwords management requirements.

By | 2017-01-01T11:35:13+00:00 March 15th, 2012|Google Adwords Advertising, Internet Advertising, Internet Marketing, Search Engines|Comments Off on Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing

Google Grants Managed by SmartFinds Internet Marketing for Non-Profits

Birmingham, Michigan, October 29, 2008 - SmartFinds Internet Marketing (http://www.smartfindsmarketing.com) is pleased to announce a new offering specifically geared towards Non-Profit Organizations that would like to utilize Google Grants awards to get the most out of their advertising campaigns. Google Grants provides free Google AdWords advertising to various 501(c) (3) non-profit organizations through an in-kind donation of up to $10,000 per month. SmartFinds can provide assistance with the entire Google Grants process from application submittal to the daily campaign management and effective optimization. The SmartFinds team will bring their previous success with several AdWords advertising campaigns, knowledge of various online advertising research tools, and a Certified Google AdWords professional to assist with the management of each organization's account. "We understand that time and resources are extremely valuable to Non-Profits and each of these come into play with any advertising campaign. We hope to fill these needs and look forward to achieving great results for Non-Profits with the aid of Google Grants," says Melih Oztalay, CEO of SmartFinds Internet Marketing. As part of the service offering SmartFinds offers customized options to meet the various needs of Non-Profit Organizations including daily account management and the setup, including all creative and technical aspects, [...]

By | 2017-01-01T11:44:44+00:00 October 29th, 2008|Google Adwords Advertising, Internet Advertising, News and Events, Smartfinds|Comments Off on Google Grants Managed by SmartFinds Internet Marketing for Non-Profits
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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.