Dealerships Have Excellent Ways To Drive Customers To Their Store

Auto dealerships continue to struggle to attract local consumers to their stores with the increase in marketing channel competition. The problems range from other brand competition to competition from within the brand. Other sources include in-brand marketing channels from Tier 1, Tier 2 and Tier 3. This doesn’t mean dealerships cannot find marketing channels to drive consistent leads to their stores. As digital marketing continually changes, it is about being flexible by making changes to existing marketing plans and take advantage of the newer tools. Alternatively, revise how an existing marketing channel is being used. Consumer Car Buying Habits Informed consumers are, of course, an additional dilemma for dealerships. Local consumers spend more time researching brands, models, vehicle reviews on the Internet before they become a showroom walk-in. The consumers read vehicle reviews, ask for advice on social media from friends and family, and compare vehicle specifications. Showroom walk-ins have become a problem in terms of marketing channel attribution. These informed consumers do not call, make an appointment, complete an online form or send an email. They just walk-in! Autotrader’s 2016 consumer car buying journey is a clear sign of how shopping for cars has changed over the decades. Cox [...]

By |2018-10-08T11:50:54+00:00October 8th, 2018|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Digital Marketing, Local Business Marketing, Local Marketing, Marketing, SmartOne|Comments Off on Dealerships Have Excellent Ways To Drive Customers To Their Store

SmartOne for Auto Dealership Marketing To Local Consumers

Auto Dealership Marketing to local consumers has changed over the years. The marketing process is primarily in the digital marketing channels and the competition around these channels is high. Tier 1, Tier 2 and Tier 3 are all competing in the same marketing channels making the process difficult for any one individual dealership. What if there is another way of reaching targeted consumers? If you think you’ve tried something like SmartOne for auto dealership marketing before you’d be wrong. SmartOne differs because it is entirely managed by a digital marketing agency and not just a technology provider. Digital agencies manage the strategy, processes and analyze results. Technology companies only focus on services and tasks, something they are very good at executing. The difference is like hiring your printer to be your ad agency four decades ago. What Is SmartOne? Let's summarize the SmartOne program. SmartOne is an advanced auto dealership marketing using digital local marketing with proven results increasing a dealership’s awareness among targeted local consumers who have not done business with the dealership before. SmartOne program guarantees car sales, has a fixed fee, does not accept commissions for sales above the guarantee, and provides the dealership a refund or [...]

By |2018-09-24T05:15:33+00:00September 23rd, 2018|Articles, Auto Dealership Marketing, Automotive Marketing and Advertising, Digital Marketing, Local Business Marketing, Local Marketing, Marketing, SmartOne|Comments Off on SmartOne for Auto Dealership Marketing To Local Consumers

How Santa Barbara Auto Group Satisfies New and Returning Customers

Santa Barbara Sales Team is ready to serve new and returning customers with our ambitious staff of friendly and knowledgeable sales representatives. Santa Barbara Auto Group offers the best in sales and service. Brand-trained service providers are prepared to answer automotive questions with great accuracy to satisfy returning and potential customers. With eight prestigious automakers to consider: Acura, Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche and Smart Center, Santa Barbara Auto Group feels obligated to match their reputation in luxury and performance with quality service and customer care. Step into anyone of the dealerships and you will see our sales and service representatives are eager to assist with your auto questions, needs, and desires. Are you looking to buy a specific brand? You can be rest assured our sales representatives will be informative so you can make the best-qualified decision for purchase or lease. Their purpose is to ensure that by the time of purchase, you are fully informed and confident that there is no better vehicle for you than the one you’ve chosen. Visit the Santa Barbara Auto Group sales offices and let us take care of you. Whether it is a sporty Land Rover or a classy yet [...]

By |2017-07-25T11:51:34+00:00July 25th, 2017|Santa Barbara Auto Group|Comments Off on How Santa Barbara Auto Group Satisfies New and Returning Customers

BMW Santa Barbara Hosts BMW Happier Holiday December Event

Santa Barbara drivers can take advantage of special savings at the BMW Happier Holiday Event between December 19, 2014 to December 21, 2014. Santa Barbara, CA December 16, 2014 – Santa Barbara Auto Group invites drivers to enjoy year-end savings at the BMW Happier Holiday Event this month from December, 19th, 2014 to December 21st, 2014. During the sales event, special lease and financing options will be available on select new BMW 2015 and 2014 models. The BMW Happier Holiday Event is the best time to find the ultimate driving machine. During the event, qualified customers can receive up to a $3500 Holiday Credit from BMW towards the purchase of lease of a new 2014 or 2015 BMW. Additionally, special financing and lease rates are also available for qualified customers including: 2015 320i xDrive Sedan for $299/month for 39 months 2015 X3 xDrive28i for $499/month for 36 months 2015 435i xDrive Gran Coupe for $499/month for 39 months   “This is the opportune time for customers to own their favorite BMW at an incredible price,” shares Duane Sanders, General Manager of Santa Barbara Auto Group. “We encourage customers to stop by early to take advantage of the best inventory and [...]

By |2017-01-01T11:26:33+00:00December 16th, 2014|News and Events, Santa Barbara Auto Group|Comments Off on BMW Santa Barbara Hosts BMW Happier Holiday December Event

Special 2014 Model Year Close-Out On Luxury Models Until November 30, 2014 At Santa Barbara Auto Group

Santa Barbara Auto Group offers close-out pricing on popular 2014 luxury vehicles this weekend only during the 2014 Model Year Close-Out Event. Santa Barbara, CA November 25, 2014 – Santa Barbara Auto Group is offering huge savings on a wide array of the most popular new luxury 2014 models this weekend during the 2014 Model Year Close Out Event. The sale will feature special lease and finance rates to qualified applicants and runs from Thursday, November 27th through Sunday November 30th. The Santa Barbara Auto Group 2014 Model Year Close-Out Event will feature incredible savings on new 2014 vehicles from eight luxury brands including Acura, Audi, BMW, Jaguar, Mercedes-Benz, Porsche, and smart. Savings for qualified applicants include:             2014 Mercedes-Benz CLA 250 Coupe lease special: $329/month for 36 months 2014 Jaguar XJ lease special: $799/month for 36 months 2014 Porsche Boxster lease special: $649/month for 27 months   “This is an exceptional opportunity to access specials on over eight premium brands in one convenient location - on site or online,” shares Santa Barbara Auto Group General Sales Manager, Duane Sanders. “Santa Barbara Auto Group makes it easy to shop for the best premium cars from [...]

By |2017-01-01T11:26:42+00:00November 26th, 2014|Marketing, News and Events, Santa Barbara Auto Group|Comments Off on Special 2014 Model Year Close-Out On Luxury Models Until November 30, 2014 At Santa Barbara Auto Group

BMW Holiday Sales Event Helps Drivers Save On Cars At BMW Santa Barbara Auto Group

Santa Barbara Auto Group will host the BMW Happier Holiday Sales Event this weekend at BMW Santa Barbara. Santa Barbara, CA November 20, 2014 – Santa Barbara drivers will have a lot to be grateful for during the BMW Happier Holiday Sales Event going on November 20th, 2014 through November 23rd, 2014 at Santa Barbara Auto Group’s BMW Santa Barbara. During the sales event, special lease and financing options will be available on select new BMW 2015 and 2014 models. The BMW Happier Holiday event is the perfect opportunity for drivers to find the ultimate driving machine. This event is only held once a year so buyers are encouraged to stop by early for the best inventory and pricing. At BMW Santa Barbara, customers can receive up to a $4000 Holiday Credit from BMW with the purchase or lease of a new vehicle and combined discounts of up to $10,000 off MSRP for select models. Aggressive financing and lease rates are also available for qualified customers including: 320i for $279 per month for 39 months 528i for $449 per month for 39 months X1 for $279 per month for 39 months “We will have a wide on-site selection of the [...]

By |2017-01-01T11:26:44+00:00November 20th, 2014|Automotive Marketing and Advertising, Santa Barbara Auto Group|Comments Off on BMW Holiday Sales Event Helps Drivers Save On Cars At BMW Santa Barbara Auto Group
SmartFinds Internet Marketing Logo

Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.