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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

You Can’t Miss The GUESS Brand In Ariana Grande’s New Video

Ariana Grande has a new video on the market titled "Side To Side". It is not hard to miss the video's sponsorship by GUESS. Video sponsorships are not new in the marketing industry. The question is why sponsorships are on the rise? The other question is why is digital advertising not as effective. I don’t think there is any question digital advertising has seen a reduction in effectiveness. The cause is a combination of immunity to banners, lack of trust about the ads, and saturation of ads everywhere. The Meeker 2016 Internet Trends Report shows an increase in advertising spend. Unfortunately, there is an alarming rise in ad blockers at a faster rate than the advertising spend. Based on these changes, advertisers need to find new sources to raise brand awareness. Brands are always looking to overcome these challenges by considering many different digital marketing channels. This includes areas advertisers and media buyers are not used to spending ad budgets. This is because the return on investment may not be as fast as they would like. A part of the new sponsorship areas include native advertising in content marketing areas. You can find native advertising with sponsored content in the [...]

By | 2017-01-01T11:23:13+00:00 September 12th, 2016|Articles, Internet Advertising, Internet Marketing, Marketing, New Media, Smartfinds|Comments Off on You Can’t Miss The GUESS Brand In Ariana Grande’s New Video