Local Store Marketing With Data Feed Syndicators Is Only The Beginning

Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? The reality remains that marketing is a strategic multi-channel process and not a task. For this reason alone, using a syndicator is only the beginning and only about managing information. This applies to both small local businesses and multi-location national companies; probably more so for national companies because they don't think of themselves as a local business. The national companies like to keep their marketing and advertising at the national level though, in reality, all business is local. The most compelling reality is the Internet industry, the mobile industry, and consumers are pushing all businesses to focus all their marketing at the store, office, or franchise level. What Is Included In Local Marketing While we could discuss a very long list of topics when it comes to local store, office or franchise marketing, let's focus on topics most commonly known. Local Business Listing Marketing Management This is not a one-time process and includes pin code verification at multiple websites, updating the listings with marketing materials, changing marketing materials consistently, managing duplicate listings, closed locations and much more. Local Business Listing [...]