Five Reasons Why Local Advertising Needs To Be Part Of Your Local Marketing

I hope the first thing you noticed about this article is the title separating "local advertising" from "local marketing". The Internet has given way to create a distinct difference between the terms "marketing" and "advertising". While traditionally, advertising has always been a subset of marketing, one of the key differences on the web is that marketing has a shelf life of years while advertising on the web tends to have a shelf life as long as your funds will last. I don't think professionals in the industry would disagree that marketing is the better long-term solution in web marketing. The issue is not if it is a better long-term solution, rather how quickly can you show in the search results and how quickly will you get traffic. Organic marketing is generally achieved by on-website search engine optimization (SEO) and off-website outreach, such as social media marketing. The reality is that Google's Hummingbird search engine, structured data, and the Panda and Penguin algorithms are making it much more difficult for the small business. These hurdles make ranking a website organically more of a challenge. Therefore, seeing results is not a matter of days or weeks, but months. Getting your website to [...]

By |2017-01-01T11:28:24+00:00March 26th, 2014|Google Adwords Advertising, Internet Advertising, Internet Marketing, Local Business Marketing, Local Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, Smartfinds, Web Marketing Today|Comments Off on Five Reasons Why Local Advertising Needs To Be Part Of Your Local Marketing

Search Engine Marketing (SEM) – Authority Websites

Search engine marketing has changed as search engines have become wiser and have put more scrutiny upon deciding page ranking and which websites are really important. Spending time on traditional on-page optimization and link building strategies will not get you that top ranking in Google. Don't get me wrong, you cannot stop doing these tasks, however, the marketing of your website will need to include a variety of other methods if you want to get top rankings. Search engines are looking for clean quality content to provide to their users and we will see the search engine market become more competitive. Traditional search engine optimization will continue to be part of your efforts excepting for our methodology will change. You will continue to work on link exchanges, keywords, descriptions, titles, headlines, image alt descriptions, comments, and content. Now you will focus your keywords to be very specific and watch you density. Your descriptions will not be as long, but concentrate on more concise descriptions. You will want to watch your HTML coding to make the process easier for the search engine spiders. Try using fewer tables and consider Cascading Style Sheets. The link exchanges will have to be more specific [...]

By |2017-01-01T11:45:55+00:00December 5th, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Search Engine Marketing (SEM) – Authority Websites

Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)

While Search Engine Optimization and Advertising are specific tasks to engage, Search Engine Marketing is the key component that actually determines how you will optimize and advertise on the web. It is the research, analysis, strategy planning that will determine the execution methods. There is a distinct difference between SEM and SEO. - SEO is the process of making changes to the HTML code of your web pages to be content rich in your specific niche and key phrase. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page. - SEM on the other had is the process of integrating a variety of methods to insure the SEO work is successful. These methods will include research for your business, competitor analysis, link exchanges, articles, news, newsletters, audience analysis, and ultimately the method employed to generate traffic to your website. It is the same distinction between the words "marketing" and "advertising". - Marketing is the process or technique of promotion, selling and distributing a product or service. - Advertising is to make your product or service publicly known; an announcement to [...]

By |2017-02-03T12:16:07+00:00December 2nd, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
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